Exam 5: Social Media: Living in the Connected World

Since starting your life coaching business 18 months ago, you've been using social media to let locals know about your services. Almost daily you post life skill tips, uplifting memes, and humorous videos to your Facebook business page. Which of the following would indicate that you're achieving your goals?

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

Blunk is a service that allows users to send updates through posts that contain only a few words. These updates are sent to the users who have signed up to receive them. Blunk can be regarded as a(n) _____.

Social media helps marketers to connect with influencers.

A blog posting, such as a Tweet, that contains only a few words is called a(n) _____.

Nissan Maxima owners love to customize their cars and post photos of them on social media. As the marketing manager for the brand, you would love to highlight the cult following behind your brand by adding those photos to the company website. Which of the following is your best option?

When Whole Foods' customers reach out on Twitter with issues or complaints, the company's team responds quickly and resolves problems, even if they have to coordinate with individual stores to do so. Which goal is this social media activity intended to achieve?

Cliff is a volunteer at the Marysville Playhouse, and he's taken on the task of promoting their plays through social media. Over the last six months, the number of MP's Facebook followers has increased from 42 to 186, but no one ever comments on Cliff's posts. What does this mean for Cliff?

Which of the following is the best example of a consumer using social media to share product- or service-related information?

Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

An understanding of a company's brand is neither imperative nor central to the task of managing a social media marketing campaign.

Since launching her Instagram account promoting her hand-painted scarves six months ago, Selina has seen anywhere from a 17 to 24 percent increase in new followers each month. She's really happy with this level of ___.

One of the pharmaceutical giants is using social media to promote many of the medications it produces. These social media ads often include very specific claims based on scientific data. Which of the following poses the biggest concern for this organization?

Lydia and Yoo-Hee, co-owners of a hair salon, routinely check the number of likes on their Facebook posts, but they track the number of likes on the salon's Facebook business page even more carefully. For them, ___ is more important than ___.

Of the following characteristics of social media marketing, which one makes social media an ideal means of providing customer service?

Famous for its members' use of hashtags and very short messages to interact with followers, Twitter is a combination ___-___ site.

As the marketing director for a pharmaceutical company, you've been developing a strategy for marketing a new blood pressure medication for patients over 55. One of your new team members has been encouraging you to use social media to promote the product. You have doubts about reaching your target audience through this channel, but you could be convinced to use ___ since it has the maximum number of adult users.

Kim is getting married in 18 months and is starting to plan her wedding. She likes to make things and wants to keep her decorating expenses low by creating the wedding and reception decorations herself. She has started a Pinterest board where she can collect ideas from others as well as share her own ideas with her fiancé, family, and friends. Pinterest is a type of _________ that provides a virtual community and enable people to share information, post opinions, and increase their circle of online friends.

Ed Horton, of Horton & Sons Plumbing, started using social media to promote the family business about six months ago. He's been posting plumbing and other home maintenance tips on Facebook, Instagram, and Pinterest, but his website analytics show that far more visitors are coming from Facebook than the other two platforms combined. This measure of _____ indicates that he should focus his social media marketing efforts on Facebook.