Exam 15: Distribution Channels and Supply Chain Management

When a major distributor of beauty supplies went out of business, you were able to acquire large amounts of combs, brushes, hairpins, and other accessories that you sell in your small chain of four stores. You will be restocking your stores with this merchandise for the next nine months. What kind of warehouse facility will you use for your inventory?

The strategy of selective distribution involves distributing a product through a limited number of retailers.

Which of the following modes of transportation ranks highest in terms of availability in different locations?

Water is an essential element for human survival. That's one reason why the makers of Smartwater want to make their product available to as many people as possible. Which level of distribution intensity makes the most sense for Smartwater?

In piggyback operations, highway trailers and containers ride on railroad flatcars, thus combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Which mode of transportation is very slow in speed, is low cost and offers very high levels of flexibility in handling?

Activities specifically related to the physical movement and management of raw materials or products are called logistics.

A marketing intermediary is an organization that operates between producers and consumers or business users.

Define supply chain. Describe a manufacturing supply chain with an example.

Water carriers continue to control the largest share of the freight business as measured by ton-miles.

In your new job, you will be responsible for upstream management of the firm's supply chain. This means you will be managing all of the following except:

Which of the following factors is most likely to be associated with a short marketing channel?

Your company's leathergoods are very well received in the marketplace. But you still have not been able to resolve the issue of packaging. These bags and briefcases have to be packaged substantially so your customer receives a flawless product, but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way. You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly. What marketing channel are you managing? Select the best answer from the choices below.

Which of the following offers the fastest mode of transportation?

The complete sequence of suppliers and activities that contribute to the creation and delivery of goods and services is known as the supply chain.

Define dual distribution. Why do marketers usually adopt a dual strategy? Give some examples of firms that employ dual distribution.

You'd like to own your own business, and you love to work with your hands, preferably outdoors. That's why a lawn and garden maintenance business is the perfect match for your abilities and interests, and you're ready to start! Which type of distribution channel will work best for launching your new service business, and why?

Discuss the five major transportation alternatives.

Direct selling is a marketing channel that moves goods directly from producer to the:

On the first day of your new summer job working in a warehouse, you notice that groups of cartons have been stacked onto wooden palettes and wrapped together tightly with transparent plastic. Your boss explains that this is called unitizing. He mentions several reasons why the company unitizes except that: