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KitchenAid Has Established an Electronic Storefront So That Its Customers

Question 115

Multiple Choice

KitchenAid has established an electronic storefront so that its customers can purchase mixers and accessories from its website. This establishment of electronic storefront is likely to result in a _____ conflict between KitchenAid and its retailers.


A) vertical
B) horizontal
C) exclusive
D) tangential

Correct Answer:

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