Exam 11: Services marketing

For which of the following types of services can the importance of cultural aspects have a relatively high impact?

What is the first step an international service marketer must take to be successful?

Communicating the service offer is:

What is true about the distribution of international services?

Customers frequently service themselves or cooperate in the delivery of services.

Services are more intangible and homogeneous than goods.

Businesses are increasingly routing their software projects to ________, ________ and ___________.

What website was on the first position of the Top 20 global websites in the world (both goods and services providers)in 2012?

Because services cannot be stored:

What is offshoring?

Increase in employment in services is a common feature of economic development.

To be successful, the international service marketer must first determine the nature and aim of the service offering; that is, whether the service will be aimed at ________ or at _________, and whether the service act in itself will result in _______ or _______ actions.

Buyers have more problems in observing and evaluating services than goods.

Which of the following plays an overwhelming role in the customer choice process?

Because services are delivered directly to the user, they are frequently much less sensitive to cultural factors than are products.

Rules and laws that impose larger operation costs on foreign firms than on local competitors, and that provide subsidies to local firms only or that deny competitive opportunism to foreign suppliers, are:

Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore much greater pricing flexibility must be maintained.

For services that are delivered mainly in the support of or in conjunction with goods, the most sensible approach for the international novice is to: