Question 1

Creating brand awareness by arranging to have a product shown or used in a visual medium - such as films, television, games or websites - is known as:

Accepted Answer

A) movie marketing. 
B) out takes. 
C) intakes. 
D) product placement. 
A) movie marketing. 
B) out takes. 
C) intakes. 
D) product placement. D

Question 2

Complications in international marketing may arise if a particular medium does not reach the targeted audience, which is currently the case for internet communications.

Accepted Answer

A) True 
 B)False  False

Question 3

Governmental clients are typically serviced through personal selling efforts.Some industries, such as pharmaceuticals, traditionally rely on personal selling to service the clientele.This is an example of:

Accepted Answer

A) a pull strategy 
B) a push strategy 
C) a push and pull strategy 
D) public relations 
A) a pull strategy 
B) a push strategy 
C) a push and pull strategy 
D) public relations B

Question 4

What is the largest marketing organisation (in terms of income)in the world?

Accepted Answer

A) Trump Marketing 
B) Omnicom Group 
C) WPP 
D) PublicisGroupe 
A) Trump Marketing 
B) Omnicom Group 
C) WPP 
D) PublicisGroupe

Question 5

How does having an internet presence support the exporter's marketing communications effort?

Accepted Answer

First, it allows the company to increase

Question 6

Because of monetary constraints that most exporters face, promotional efforts should be concentrated on key markets.

Accepted Answer

A) True 
 B)False

Question 7

A customer's motivations to purchase a product vary, depending on the:

Accepted Answer

A) diffusion of the product or service. 
B) product's position. 
C) criteria on which the customer will evaluate the product. 
D) All of these choices 
A) diffusion of the product or service. 
B) product's position. 
C) criteria on which the customer will evaluate the product. 
D) All of these choices

Question 8

Why do international marketers use advertising agencies?

Accepted Answer

Advertising agencies are key facilitator

Question 9

According to the textbook, which of the following is not a general guideline for marketer-intermediary interaction to work?

Accepted Answer

A) Know the sales scene. 
B) Research the customer. 
C) Learn from your local representatives. 
D) Insist on a contractual agreement emphasising contingency arrangements. 
A) Know the sales scene. 
B) Research the customer. 
C) Learn from your local representatives. 
D) Insist on a contractual agreement emphasising contingency arrangements.

Question 10

Global media have:

Accepted Answer

A) target audiences on at least three continents. 
B) an office in at least three countries. 
C) a centralised television system. 
D) a focus on global industries like the Atlantis. 
A) target audiences on at least three continents. 
B) an office in at least three countries. 
C) a centralised television system. 
D) a focus on global industries like the Atlantis.

Question 11

Which of the following is not a promotional budgeting method?

Accepted Answer

A) Percentage of sales 
B) Competitors parity 
C) Industry standards 
D) Affordability 
A) Percentage of sales 
B) Competitors parity 
C) Industry standards 
D) Affordability

Question 12

Nothing is more essential to the planning of international promotional campaigns than the establishment of clearly defined, measurable objectives.

Accepted Answer

A) True 
 B)False

Question 13

An exporter, if it has a sufficient budget, may ask its domestic agency to set up a branch overseas.

Accepted Answer

A) True 
 B)False

Question 14

The first stage when planning a marketing communications campaign is to determine specific campaign objectives.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not a budgeting method for an international promotional program?

Accepted Answer

A) Objective and task 
B) Percentage of sales 
C) Executive judgment 
D) Pre-planned experimental approach 
A) Objective and task 
B) Percentage of sales 
C) Executive judgment 
D) Pre-planned experimental approach

Question 16

An umbrella marketing communications plan that may help to boost the image of lesser-known product lines is known as:

Accepted Answer

A) corporate image advertising. 
B) umbrella marketing. 
C) image marketing. 
D) unsubstantiated marketing. 
A) corporate image advertising. 
B) umbrella marketing. 
C) image marketing. 
D) unsubstantiated marketing.

Question 17

_______ allows the creation of an individual relationship with each customer or prospect.

Accepted Answer

A) Direct marketing 
B) Online marketing 
C) Telemarketing 
D) Database marketing 
A) Direct marketing 
B) Online marketing 
C) Telemarketing 
D) Database marketing

Question 18

Many firms can afford expenditures for promotion that is done as 'art for art's sake' or only because major competitors do it.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a major factor in the success of the marketer-intermediary interaction?

Accepted Answer

A) Placing of reciprocal ads 
B) Knowing the sales scene 
C) Researching the customer 
D) Working with the culture 
A) Placing of reciprocal ads 
B) Knowing the sales scene 
C) Researching the customer 
D) Working with the culture

Question 20

What is harmonisation of strategy?

Accepted Answer

As multinational corporations manage the

Creating brand awareness by arranging to have a product shown or used in a visual medium - such as films, television, games or websites - is known as:

Complications in international marketing may arise if a particular medium does not reach the targeted audience, which is currently the case for internet communications.

Governmental clients are typically serviced through personal selling efforts.Some industries, such as pharmaceuticals, traditionally rely on personal selling to service the clientele.This is an example of:

What is the largest marketing organisation (in terms of income)in the world?

How does having an internet presence support the exporter's marketing communications effort?

Because of monetary constraints that most exporters face, promotional efforts should be concentrated on key markets.

A customer's motivations to purchase a product vary, depending on the:

Why do international marketers use advertising agencies?

According to the textbook, which of the following is not a general guideline for marketer-intermediary interaction to work?

Global media have:

Which of the following is not a promotional budgeting method?

Nothing is more essential to the planning of international promotional campaigns than the establishment of clearly defined, measurable objectives.

An exporter, if it has a sufficient budget, may ask its domestic agency to set up a branch overseas.

The first stage when planning a marketing communications campaign is to determine specific campaign objectives.

Which of the following is not a budgeting method for an international promotional program?

An umbrella marketing communications plan that may help to boost the image of lesser-known product lines is known as:

_______ allows the creation of an individual relationship with each customer or prospect.

Many firms can afford expenditures for promotion that is done as 'art for art's sake' or only because major competitors do it.

Which of the following is not a major factor in the success of the marketer-intermediary interaction?

What is harmonisation of strategy?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

Social Networking and Communications

Filters

Exam 13: International marketing communications

Creating brand awareness by arranging to have a product shown or used in a visual medium - such as films, television, games or websites - is known as:

Complications in international marketing may arise if a particular medium does not reach the targeted audience, which is currently the case for internet communications.

Governmental clients are typically serviced through personal selling efforts.Some industries, such as pharmaceuticals, traditionally rely on personal selling to service the clientele.This is an example of:

What is the largest marketing organisation (in terms of income)in the world?

How does having an internet presence support the exporter's marketing communications effort?

Because of monetary constraints that most exporters face, promotional efforts should be concentrated on key markets.

A customer's motivations to purchase a product vary, depending on the:

Why do international marketers use advertising agencies?

According to the textbook, which of the following is not a general guideline for marketer-intermediary interaction to work?

Global media have:

Which of the following is not a promotional budgeting method?

Nothing is more essential to the planning of international promotional campaigns than the establishment of clearly defined, measurable objectives.

An exporter, if it has a sufficient budget, may ask its domestic agency to set up a branch overseas.

The first stage when planning a marketing communications campaign is to determine specific campaign objectives.

Which of the following is not a budgeting method for an international promotional program?

An umbrella marketing communications plan that may help to boost the image of lesser-known product lines is known as:

_______ allows the creation of an individual relationship with each customer or prospect.

Many firms can afford expenditures for promotion that is done as 'art for art's sake' or only because major competitors do it.

Which of the following is not a major factor in the success of the marketer-intermediary interaction?

What is harmonisation of strategy?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

Social Networking and Communications

Filters