Exam 7: Foreign market entry
Exam 1: Introduction to international marketing57 Questions
Exam 2: The economic environment56 Questions
Exam 3: Trade institutions and trade policy58 Questions
Exam 4: The political and legal environment57 Questions
Exam 5: The cultural environment58 Questions
Exam 6: Building the knowledge base58 Questions
Exam 7: Foreign market entry58 Questions
Exam 8: Channels of distribution and logistics57 Questions
Exam 9: Product policy and adaptation in international markets58 Questions
Exam 10: Product and brand management in international markets57 Questions
Exam 11: Services marketing58 Questions
Exam 12: Pricing in international markets58 Questions
Exam 13: International marketing communications58 Questions
Exam 14: Social Networking and Communications56 Questions
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Which of the following is not a key impediment to international franchising?
Free
(Multiple Choice)
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Correct Answer:
C
Firms can become unplanned participants in the international market because of:
Free
(Multiple Choice)
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Correct Answer:
D
_____________incentives are specific tax measures designed to serve as an attraction to the foreign investor._______ incentives offer special funding for the investor by providing land or buildings, loans.loan guarantees or wage subsidies._________ incentives can consist of guaranteed government purchases; special protection from competition through tariffs, import quotas and local content requirements; and investments in infrastructure facilities.
Free
(Multiple Choice)
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Correct Answer:
C
Which of the following is not a reason for foreign domestic investment?
(Multiple Choice)
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What is the difference between proactive and reactive motivators that spur a company to go international?
(Essay)
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One special form of joint venture is the ____________, or partnership.These _______________ arrangements between two or more companies with a common business objective result from growing global competition, rapid increases in the investment required for technological progress and growing risk of failure.
(Multiple Choice)
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Which of the following is considered a proactive motivation to go international?
(Multiple Choice)
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Why has taxation, although historically a good incentive for exporting, become less of an incentive for companies to go international?
(Multiple Choice)
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Assuming product success in the home market, a company can penetrate an international market with a pricing scheme focused on variable costs alone, but this strategy is only feasible with a long-term commitment.
(True/False)
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Which of the following is not a proactive reason why firms go international?
(Multiple Choice)
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Which of the following is not a key issue in negotiating licensing agreements?
(Multiple Choice)
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The growing global protection of intellectual property rights is one of the reasons why licensing is becoming an increasingly popular.
(True/False)
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Which of the following is the primary outside influence on a firm's decision to become international?
(Multiple Choice)
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In order for change to take place within an organisation, someone or something within the company must initiate it and shepherd it through to implementation.This person (or this internal condition)is referred to as an expansionist.
(True/False)
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Proactive firms go international because they want to do so.Reactive motivations influence firms that are responsive to environmental changes and who adjust to them by changing their activities over time.
(True/False)
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In most cases today, a firm can enter the international market easily, and the process takes less time than participating in the domestic market.
(True/False)
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Franchising is attractive to the governments of recipient countries because the outflow of foreign exchange is low.
(True/False)
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Export activities are so important to revenue that all countries offer tax concessions to their firms.
(True/False)
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