Question 1

Economic integration usually reduces discriminatory governmental regulation.

Accepted Answer

A) True 
 B)False  True

Question 2

The colour white is gaining popularity in industrialised countries because name brands want to be confused with generic products.

Accepted Answer

A) True 
 B)False  False

Question 3

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign market in regards to standardisation and adaptation?

Accepted Answer

Marketers may routinely exaggerate the attractiveness of international markets, especially in terms of their similarity.Despite the dramatic impact of globalisation as far as market convergence is concerned, distances, especially cultural and economic, challenge the marketer to be vigilant.The international marketer must pay careful attention to variables that may call for an adaptation in the product offering.The target market will influence the adaptation decision through factors such as government regulation and customer preferences and expectations.The product itself may not be in a form ready for international market entry in terms of its brand name, its package or its appearance.

Question 4

Which of the following is not part of company considerations in factors affecting product-adaptation decisions?

Accepted Answer

A) Market opportunity 
B) Cost of adapting 
C) Customer characteristics, expectations and preferences 
D) Resources 
A) Market opportunity 
B) Cost of adapting 
C) Customer characteristics, expectations and preferences 
D) Resources

Question 5

The product adaptation decision is as influenced by _______ as by governmental influences.

Accepted Answer

A) the company's policy and profit model 
B) economic social and climactic conditions 
C) the characteristics and behaviour of intended customer groups 
D) All of these choices 
A) the company's policy and profit model 
B) economic social and climactic conditions 
C) the characteristics and behaviour of intended customer groups 
D) All of these choices

Question 6

Non-tariff barriers:

Accepted Answer

A) are usually in place to keep foreign products out of a market. 
B) are usually designed to protect domestic producers. 
C) are usually designed to make domestic producers more efficient. 
D) are usually in place to keep foreign products out of a market and are usually designed to protect domestic producers. 
A) are usually in place to keep foreign products out of a market. 
B) are usually designed to protect domestic producers. 
C) are usually designed to make domestic producers more efficient. 
D) are usually in place to keep foreign products out of a market and are usually designed to protect domestic producers.

Question 7

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:

Accepted Answer

A) but this is not pure standardisation. 
B) but is not pure adaptation. 
C) that is not so different from obtaining inputs from the intended markets. 
D) that is an example of adaptability built into the standardised core. 
A) but this is not pure standardisation. 
B) but is not pure adaptation. 
C) that is not so different from obtaining inputs from the intended markets. 
D) that is an example of adaptability built into the standardised core.

Question 8

Google was forced by the Chinese government to establish a new site, Google.cn.

Accepted Answer

A) True 
 B)False

Question 9

What is not a factor that affects decision related to product adaptation?

Accepted Answer

A) Regional, country or local characteristics 
B) National characteristics 
C) Product characteristics 
D) Company considerations 
A) Regional, country or local characteristics 
B) National characteristics 
C) Product characteristics 
D) Company considerations

Question 10

In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

Accepted Answer

A) True 
 B)False

Question 11

An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.

Accepted Answer

A) True 
 B)False

Question 12

Consumption patterns affecting product adaptation include:

Accepted Answer

A) pattern of purchase and pattern of usage. 
B) pattern of usage and social acceptability pattern. 
C) pattern elements and social acceptability pattern. 
D) pattern of purchase and element pattern. 
A) pattern of purchase and pattern of usage. 
B) pattern of usage and social acceptability pattern. 
C) pattern elements and social acceptability pattern. 
D) pattern of purchase and element pattern.

Question 13

A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not a factor in encouraging standardisation?

Accepted Answer

A) Economies of scale in production 
B) Economies in product R&D 
C) Local competition 
D) Economies in marketing 
A) Economies of scale in production 
B) Economies in product R&D 
C) Local competition 
D) Economies in marketing

Question 15

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.

Accepted Answer

A) True 
 B)False

Question 16

In international marketing, the brand:

Accepted Answer

A) is made up of vocalisable and non-vocalisable parts. 
B) is difficult to establish worldwide even though brand names travel well. 
C) is a generic term referring to a product feature but this term is often confused with the electronic 'brand' identification system used in many countries. 
D) is made up of vocalisable and tangible parts. 
A) is made up of vocalisable and non-vocalisable parts. 
B) is difficult to establish worldwide even though brand names travel well. 
C) is a generic term referring to a product feature but this term is often confused with the electronic 'brand' identification system used in many countries. 
D) is made up of vocalisable and tangible parts.

Question 17

What are the three conditions that generally require product adaptation in consumer goods?

Accepted Answer

A) R&D time, falling revenue and target market expectations 
B) Falling profit, market share and economic conditions 
C) Cultural grounding, economic conditions and target markets 
D) Falling revenue, target markets and layout 
A) R&D time, falling revenue and target market expectations 
B) Falling profit, market share and economic conditions 
C) Cultural grounding, economic conditions and target markets 
D) Falling revenue, target markets and layout

Question 18

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Accepted Answer

A) trademark. 
B) market position. 
C) brand. 
D) image. 
A) trademark. 
B) market position. 
C) brand. 
D) image.

Question 19

Products can be differentiated by their composition, by their country of origin, by their tangible features such as packaging or quality, or by their core features such as warranty.

Accepted Answer

A) True 
 B)False

Question 20

Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

Accepted Answer

A) Mass customisation 
B) Economies of scale 
C) Mass standardisation 
D) Mass variations 
A) Mass customisation 
B) Economies of scale 
C) Mass standardisation 
D) Mass variations

Economic integration usually reduces discriminatory governmental regulation.

The colour white is gaining popularity in industrialised countries because name brands want to be confused with generic products.

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign market in regards to standardisation and adaptation?

Which of the following is not part of company considerations in factors affecting product-adaptation decisions?

The product adaptation decision is as influenced by _______ as by governmental influences.

Non-tariff barriers:

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:

Google was forced by the Chinese government to establish a new site, Google.cn.

What is not a factor that affects decision related to product adaptation?

In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.

Consumption patterns affecting product adaptation include:

A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.

Which of the following is not a factor in encouraging standardisation?

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.

In international marketing, the brand:

What are the three conditions that generally require product adaptation in consumer goods?

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Products can be differentiated by their composition, by their country of origin, by their tangible features such as packaging or quality, or by their core features such as warranty.

Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 9: Product policy and adaptation in international markets

Economic integration usually reduces discriminatory governmental regulation.

The colour white is gaining popularity in industrialised countries because name brands want to be confused with generic products.

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign market in regards to standardisation and adaptation?

Which of the following is not part of company considerations in factors affecting product-adaptation decisions?

The product adaptation decision is as influenced by _______ as by governmental influences.

Non-tariff barriers:

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:

Google was forced by the Chinese government to establish a new site, Google.cn.

What is not a factor that affects decision related to product adaptation?

In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.

Consumption patterns affecting product adaptation include:

A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.

Which of the following is not a factor in encouraging standardisation?

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.

In international marketing, the brand:

What are the three conditions that generally require product adaptation in consumer goods?

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Products can be differentiated by their composition, by their country of origin, by their tangible features such as packaging or quality, or by their core features such as warranty.

Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters