Question 1

Which of the following statements is incorrect?

Accepted Answer

A) Worldwide, more than 40 per cent of all software is illegally copied. 
B) Some companies, such as Disney, have tried to legitimise offenders by converting them into authorised licensees. 
C) Product counterfeiting has not yet spread to high-technology products and services. 
D) All the alternatives are incorrect. 
A) Worldwide, more than 40 per cent of all software is illegally copied. 
B) Some companies, such as Disney, have tried to legitimise offenders by converting them into authorised licensees. 
C) Product counterfeiting has not yet spread to high-technology products and services. 
D) All the alternatives are incorrect.

Question 2

While Chinese customers may view Japanese products quite positively regarding their quality, historical animosity towards Japan may prevent them from buying Japanese goods or cause them to prefer goods from other sources.

Accepted Answer

A) True 
 B)False

Question 3

Which category of product experiences the most homogenous demand from all international markets?

Accepted Answer

A) Food 
B) Consumer non-durables 
C) Industrial products 
D) Technology-intensive products 
A) Food 
B) Consumer non-durables 
C) Industrial products 
D) Technology-intensive products

Question 4

Which of the following statements is incorrect?

Accepted Answer

A) Adaptations in product styling, colour, size and other appearance features are more common in industrial marketing than consumer marketing. 
B) Products that rely heavily on written or spoken language have to be adapted for better penetration of the market. 
C) When a product sold overseas requires repairs, parts or service, the problem of obtaining, training and holding onto sophisticated engineering or repair staff is not easy. 
D) All the alternatives are incorrect. 
A) Adaptations in product styling, colour, size and other appearance features are more common in industrial marketing than consumer marketing. 
B) Products that rely heavily on written or spoken language have to be adapted for better penetration of the market. 
C) When a product sold overseas requires repairs, parts or service, the problem of obtaining, training and holding onto sophisticated engineering or repair staff is not easy. 
D) All the alternatives are incorrect.

Question 5

In deciding the form in which the product is to be marketed abroad, the firm should consider a few sets of factors.Which of the following is not a set of factors for consideration?

Accepted Answer

A) The market(s)that have been targeted 
B) The product and its characteristics 
C) Company characteristics 
D) Competitive characteristics 
A) The market(s)that have been targeted 
B) The product and its characteristics 
C) Company characteristics 
D) Competitive characteristics

Question 6

The characteristics and behaviour of intended customer groups are as important as governmental influences on the product adaptation decision.

Accepted Answer

A) True 
 B)False

Question 7

Explain how international marketers can fight against intellectual property violation.

Accepted Answer

The first task is to use patent applicat

Question 8

Often, no concrete product changes are needed, only a change in the product's positioning.

Accepted Answer

A) True 
 B)False

Question 9

Three groups of factors that determine cultural and psychological specificity in relation to products and services are:

Accepted Answer

A) economic performance, usage patterns and cultural adaptability. 
B) economic changes, consumption patterns and cultural acceptability. 
C) consumption patterns, psychosocial characteristics and general cultural criteria. 
D) social norms, cultural patterns and psychological acceptability. 
A) economic performance, usage patterns and cultural adaptability. 
B) economic changes, consumption patterns and cultural acceptability. 
C) consumption patterns, psychosocial characteristics and general cultural criteria. 
D) social norms, cultural patterns and psychological acceptability.

Question 10

Which of the following is not a non-tariff barrier?

Accepted Answer

A) Product standards 
B) Advertising standards 
C) Testing or approval procedures 
D) Bureaucratic red tape 
A) Product standards 
B) Advertising standards 
C) Testing or approval procedures 
D) Bureaucratic red tape

Question 11

Counterfeit goods are:

Accepted Answer

A) any goods bearing an unauthorised representation of a trademark. 
B) any goods bearing an unauthorised representation of a copyrighted work. 
C) any goods bearing an unauthorised representation of a patented invention. 
D) All of these choices 
A) any goods bearing an unauthorised representation of a trademark. 
B) any goods bearing an unauthorised representation of a copyrighted work. 
C) any goods bearing an unauthorised representation of a patented invention. 
D) All of these choices

Question 12

To avoid problems with brand names, several approaches have been suggested.Which of the following is not an approach?

Accepted Answer

A) Translation 
B) Transliteration 
C) Transculture. 
D) Transcendence 
A) Translation 
B) Transliteration 
C) Transculture. 
D) Transcendence

Question 13

Studies on product adaptation show that a minority of products have to be modified for the international marketplace in one way or another.

Accepted Answer

A) True 
 B)False

Question 14

For the Australian market, video poker screens are built to take a beating because Australian gamblers take losing more personally than anywhere else.

Accepted Answer

A) True 
 B)False

Question 15

Economic integration is a driving force in making markets more unified and therefore making product standardisation more likely.

Accepted Answer

A) True 
 B)False

Question 16

Packaging serves which three major functions?

Accepted Answer

A) Protection, promotion and user convenience 
B) Promotion, user information and branding 
C) Convenience, brand promotion and adherence to government regulations 
D) Brand promotion, user convenience and labelling 
A) Protection, promotion and user convenience 
B) Promotion, user information and branding 
C) Convenience, brand promotion and adherence to government regulations 
D) Brand promotion, user convenience and labelling

Question 17

Country of origin effects:

Accepted Answer

A) lessen as customers become more informed. 
B) include non-stereotypical views of product quality. 
C) increase as customers become more informed. 
D) include price increases due to local taxes and tariffs. 
A) lessen as customers become more informed. 
B) include non-stereotypical views of product quality. 
C) increase as customers become more informed. 
D) include price increases due to local taxes and tariffs.

Question 18

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Accepted Answer

A) True 
 B)False

Which of the following statements is incorrect?

While Chinese customers may view Japanese products quite positively regarding their quality, historical animosity towards Japan may prevent them from buying Japanese goods or cause them to prefer goods from other sources.

Which category of product experiences the most homogenous demand from all international markets?

Which of the following statements is incorrect?

In deciding the form in which the product is to be marketed abroad, the firm should consider a few sets of factors.Which of the following is not a set of factors for consideration?

The characteristics and behaviour of intended customer groups are as important as governmental influences on the product adaptation decision.

Explain how international marketers can fight against intellectual property violation.

Often, no concrete product changes are needed, only a change in the product's positioning.

Three groups of factors that determine cultural and psychological specificity in relation to products and services are:

Which of the following is not a non-tariff barrier?

Counterfeit goods are:

To avoid problems with brand names, several approaches have been suggested.Which of the following is not an approach?

Studies on product adaptation show that a minority of products have to be modified for the international marketplace in one way or another.

For the Australian market, video poker screens are built to take a beating because Australian gamblers take losing more personally than anywhere else.

Economic integration is a driving force in making markets more unified and therefore making product standardisation more likely.

Packaging serves which three major functions?

Country of origin effects:

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 9: Product policy and adaptation in international markets

Which of the following statements is incorrect?

While Chinese customers may view Japanese products quite positively regarding their quality, historical animosity towards Japan may prevent them from buying Japanese goods or cause them to prefer goods from other sources.

Which category of product experiences the most homogenous demand from all international markets?

Which of the following statements is incorrect?

In deciding the form in which the product is to be marketed abroad, the firm should consider a few sets of factors.Which of the following is not a set of factors for consideration?

The characteristics and behaviour of intended customer groups are as important as governmental influences on the product adaptation decision.

Explain how international marketers can fight against intellectual property violation.

Often, no concrete product changes are needed, only a change in the product's positioning.

Three groups of factors that determine cultural and psychological specificity in relation to products and services are:

Which of the following is not a non-tariff barrier?

Counterfeit goods are:

To avoid problems with brand names, several approaches have been suggested.Which of the following is not an approach?

Studies on product adaptation show that a minority of products have to be modified for the international marketplace in one way or another.

For the Australian market, video poker screens are built to take a beating because Australian gamblers take losing more personally than anywhere else.

Economic integration is a driving force in making markets more unified and therefore making product standardisation more likely.

Packaging serves which three major functions?

Country of origin effects:

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters