Exam 2: The economic environment

In markets where urbanisation is recent and taking place rapidly, the marketer faces additional responsibility as a change agent, especially when incomes may be low and the conditions for the proper use of products may not be adequate.

The free trade area is:

When assessing a market's potential an international marketer should consider:

An international marketer should consider which of the following general country variables?

Low rates of diffusion should be approached cautiously because they can signal a market opportunity or lack thereof resulting from:

Which is often used as a primary indicator for evaluation of purchasing power?

Give some examples of how regional differences in China can have an impact on the consumption patterns of the population.

China is economically developed in the east, north and west.

Which of the following nations had the highest debt in 2010?

A true economic union:

Which of the following indicators relates to the overall industrialisation of the market and can be used effectively by suppliers of industrial products and services?

OPEC is made up of 11 petroleum-exporting countries including Russia.

BRIC is an acronym for:

According to the textbook, how many people in the world live on less than US$1500 a year?

Since the recent GFC (global financial crisis), the World Trade Organization (WTO)is no longer the major, and most comprehensive, trade facilitation entity.

As regional economic integration occurs, the international marketer must make integration assessments and decisions from four points of view:

According to the textbook, the newly industrialised countries (NICs)are:

What is the free trade referred to as AFTA:

Japan has the third-largest GDP in the world, only behind the USA and China.

Discuss the movement towards regional trading agreements and the advantages and disadvantages of it to international marketers.