Question 1

Product saturation:

Accepted Answer

A) means the same as product diffusion. 
B) means the percentage of households that own a particular product. 
C) means the same as product diffusion and the percentage of households that own a particular product. 
D) is the percentage of product production that cannot be sold after all consumers have already bought the product. 
A) means the same as product diffusion. 
B) means the percentage of households that own a particular product. 
C) means the same as product diffusion and the percentage of households that own a particular product. 
D) is the percentage of product production that cannot be sold after all consumers have already bought the product.

Question 2

Debt crises:

Accepted Answer

A) reduce a nation's buying power. 
B) force imports down. 
C) force exports up. 
D) reduce a nation's buying power, force exports up and force imports down. 
A) reduce a nation's buying power. 
B) force imports down. 
C) force exports up. 
D) reduce a nation's buying power, force exports up and force imports down.

Question 3

Which of the following statements is correct?

Accepted Answer

A) The increased urbanisation of many markets has not distinctly changed consumption patterns. 
B) Urban areas provide larger groups of consumers who may be less receptive to marketing efforts. 
C) The concept of urbanisation has different meanings depending on where one operates. 
D) None of the above 
A) The increased urbanisation of many markets has not distinctly changed consumption patterns. 
B) Urban areas provide larger groups of consumers who may be less receptive to marketing efforts. 
C) The concept of urbanisation has different meanings depending on where one operates. 
D) None of the above

Question 4

Only 1 per cent of the world's private investment goes to sub-Saharan Africa.

Accepted Answer

A) True 
 B)False

Question 5

A household:

Accepted Answer

A) describes all the persons who occupy a housing unit. 
B) describes all the related persons who occupy a housing unit. 
C) is a variable important to marketers in the European Union because it is increasing in size. 
D) describes all the persons who occupy a housing unit and is a variable important to marketers in the European Union because it is increasing in size. 
A) describes all the persons who occupy a housing unit. 
B) describes all the related persons who occupy a housing unit. 
C) is a variable important to marketers in the European Union because it is increasing in size. 
D) describes all the persons who occupy a housing unit and is a variable important to marketers in the European Union because it is increasing in size.

Question 6

Despite an image of hopeless poverty, India has more middle-class consumers than Germany.

Accepted Answer

A) True 
 B)False

Question 7

Forms of economic integration in regional markets include:

Accepted Answer

A) economic unions and regional trade areas. 
B) trading blocs and common markets. 
C) economic unions and customs unions. 
D) common external trade policies, harmonisation of economic policies and free trade areas. 
A) economic unions and regional trade areas. 
B) trading blocs and common markets. 
C) economic unions and customs unions. 
D) common external trade policies, harmonisation of economic policies and free trade areas.

Question 8

What is the Physical Quality of Life Index (PQLI)?

Accepted Answer

A) A composite measure of the level of welfare in a country 
B) A composite measure of the GDP per capita of a country times the 'world happiness index score 
C) A composite measure of the level of life satisfaction of the population of a country 
D) None of the above 
A) A composite measure of the level of welfare in a country 
B) A composite measure of the GDP per capita of a country times the 'world happiness index score 
C) A composite measure of the level of life satisfaction of the population of a country 
D) None of the above

Question 9

What affects the ability of both industrial customers and consumers to buy and also introduces uncertainty into both the marketer's planning process and consumers' buying habits?

Accepted Answer

A) Higher purchasing power parities 
B) Stagnation 
C) Deflation 
D) Inflation 
A) Higher purchasing power parities 
B) Stagnation 
C) Deflation 
D) Inflation

Question 10

All of the alternatives below are correct, except:

Accepted Answer

A) Differences in the degree of urbanisation of target markets in less-developed countries influence international marketers' product strategies. 
B) If products are targeted only to urban areas, products need minimal adjustments, mainly to qualify them for market entry. 
C) When targeting national markets, firms may need to make extensive adaptations to match more closely the expectations and the more narrow consumption experiences of the rural population. 
D) All of these choices 
A) Differences in the degree of urbanisation of target markets in less-developed countries influence international marketers' product strategies. 
B) If products are targeted only to urban areas, products need minimal adjustments, mainly to qualify them for market entry. 
C) When targeting national markets, firms may need to make extensive adaptations to match more closely the expectations and the more narrow consumption experiences of the rural population. 
D) All of these choices

Question 11

Age distribution and life expectancy correlate heavily with the level of development of the market.

Accepted Answer

A) True 
 B)False

Question 12

The more developed the economy, the more income distribution tends to converge towards the middle class.

Accepted Answer

A) True 
 B)False

Question 13

The Physical Quality of Life Index (PQLI)is a composite measure of the level of welfare in a country.It has two major components only: life expectancy and infant mortality.

Accepted Answer

A) True 
 B)False

Question 14

One factor behind the overall growth in households, and the subsequent decline in their average size, has been the increase in the numbers of divorced and sole survivor households.

Accepted Answer

A) True 
 B)False

Question 15

The main dimensions of a market can be captured by considering variables such as:

Accepted Answer

A) those relating to the population and its various characteristics, education, infrastructure, geographical features and foreign involvement. 
B) those relating to the population and its various characteristics, infrastructure, geographical features of the environment, and foreign involvement in the country. 
C) those relating to the population, race, religion, education, infrastructure, geographical features and foreign involvement. 
D) those relating to the population, race, religion, gender, education, infrastructure, geographical features, foreign involvement and environmental concerns. 
A) those relating to the population and its various characteristics, education, infrastructure, geographical features and foreign involvement. 
B) those relating to the population and its various characteristics, infrastructure, geographical features of the environment, and foreign involvement in the country. 
C) those relating to the population, race, religion, education, infrastructure, geographical features and foreign involvement. 
D) those relating to the population, race, religion, gender, education, infrastructure, geographical features, foreign involvement and environmental concerns.

Question 16

How have Australia and New Zealand benefited from the rapid rise of China and India as economic and market powerhouses over the past 20 years?

Accepted Answer

A good answer will discuss the size and

Question 17

In 2011 all of the following countries were among the top 10 economies in the world, except:

Accepted Answer

A) Canada 
B) Brazil 
C) Italy 
D) France 
A) Canada 
B) Brazil 
C) Italy 
D) France

Question 18

Europe will show negative population growth for the next decades.

Accepted Answer

A) True 
 B)False

Question 19

In 2012 _________, _________ and ________ had the three highest GDP per capita in the world.

Accepted Answer

A) Luxembourg; Australia; Norway 
B) Norway; Switzerland; Sweden 
C) Norway, Qatar; United Arab Emirates 
D) Luxembourg; Qatar; Norway 
A) Luxembourg; Australia; Norway 
B) Norway; Switzerland; Sweden 
C) Norway, Qatar; United Arab Emirates 
D) Luxembourg; Qatar; Norway

Question 20

Infrastructure that is critically important to evaluating marketing operations abroad includes:

Accepted Answer

A) transportation, communications and energy. 
B) marketing communications, financing, distributing and information. 
C) land, road, air and water transportation networks. 
D) All of these choices 
A) transportation, communications and energy. 
B) marketing communications, financing, distributing and information. 
C) land, road, air and water transportation networks. 
D) All of these choices

Product saturation:

Debt crises:

Which of the following statements is correct?

Only 1 per cent of the world's private investment goes to sub-Saharan Africa.

A household:

Despite an image of hopeless poverty, India has more middle-class consumers than Germany.

Forms of economic integration in regional markets include:

What is the Physical Quality of Life Index (PQLI)?

What affects the ability of both industrial customers and consumers to buy and also introduces uncertainty into both the marketer's planning process and consumers' buying habits?

All of the alternatives below are correct, except:

Age distribution and life expectancy correlate heavily with the level of development of the market.

The more developed the economy, the more income distribution tends to converge towards the middle class.

The Physical Quality of Life Index (PQLI)is a composite measure of the level of welfare in a country.It has two major components only: life expectancy and infant mortality.

One factor behind the overall growth in households, and the subsequent decline in their average size, has been the increase in the numbers of divorced and sole survivor households.

The main dimensions of a market can be captured by considering variables such as:

How have Australia and New Zealand benefited from the rapid rise of China and India as economic and market powerhouses over the past 20 years?

In 2011 all of the following countries were among the top 10 economies in the world, except:

Europe will show negative population growth for the next decades.

In 2012 _____, _ and ____ had the three highest GDP per capita in the world.

Infrastructure that is critically important to evaluating marketing operations abroad includes:

Introduction to international marketing

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 2: The economic environment

Product saturation:

Debt crises:

Which of the following statements is correct?

Only 1 per cent of the world's private investment goes to sub-Saharan Africa.

A household:

Despite an image of hopeless poverty, India has more middle-class consumers than Germany.

Forms of economic integration in regional markets include:

What is the Physical Quality of Life Index (PQLI)?

What affects the ability of both industrial customers and consumers to buy and also introduces uncertainty into both the marketer's planning process and consumers' buying habits?

All of the alternatives below are correct, except:

Age distribution and life expectancy correlate heavily with the level of development of the market.

The more developed the economy, the more income distribution tends to converge towards the middle class.

The Physical Quality of Life Index (PQLI)is a composite measure of the level of welfare in a country.It has two major components only: life expectancy and infant mortality.

One factor behind the overall growth in households, and the subsequent decline in their average size, has been the increase in the numbers of divorced and sole survivor households.

The main dimensions of a market can be captured by considering variables such as:

How have Australia and New Zealand benefited from the rapid rise of China and India as economic and market powerhouses over the past 20 years?

In 2011 all of the following countries were among the top 10 economies in the world, except:

Europe will show negative population growth for the next decades.

In 2012 _________, _________ and ________ had the three highest GDP per capita in the world.

Infrastructure that is critically important to evaluating marketing operations abroad includes:

Introduction to international marketing

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

In 2012 _____, _ and ____ had the three highest GDP per capita in the world.