Question 1

______________ is the division of a particular population into classes.

Accepted Answer

A) Casting 
B) Population division 
C) Social stratification 
D) Ethnic division 
A) Casting 
B) Population division 
C) Social stratification 
D) Ethnic division C

Question 2

Elaborate on the following statement: 'The most complicated problems in dealing with cultural environment stem from the fact that we cannot learn culture, we have to live it.'

Accepted Answer

Culture is inherently conservative, resisting change and fostering continuity.Every person is indoctrinated into a particular culture, learning the 'right way' of doing things.Problems may arise when a person who is entrenched in one culture has to adjust to another one.The process of acculturation - adjusting and adapting to a specific culture other than one's own - is one of the keys to success in international operations.In the past, marketing managers who did not want to worry about the culture challenge could simply decide not to do so and concentrate on domestic projects.In today's business environment, a company has no choice but to face international competition.To do this, a certain amount of training, understanding, indoctrination and empathy must be part of the company culture as it adjusts to the global culture.

Question 3

Which of the following is not true?

Accepted Answer

A) The official language in Brazil is Spanish. 
B) Singapore has English as its only official language. 
C) Venezuelans speak French. 
D) None of the above 
A) The official language in Brazil is Spanish. 
B) Singapore has English as its only official language. 
C) Venezuelans speak French. 
D) None of the above D

Question 4

Which of the following represents a challenge for search engine marketing?

Accepted Answer

A) Achieving consistent branding across cultures 
B) That search engines have traditionally given preference to sites with local top-level domain names 
C) Finding the right skilled language service provider 
D) All of these choices 
A) Achieving consistent branding across cultures 
B) That search engines have traditionally given preference to sites with local top-level domain names 
C) Finding the right skilled language service provider 
D) All of these choices

Question 5

According to the textbook, the process of acculturation is one of the keys to success in international operations.

Accepted Answer

A) True 
 B)False

Question 6

Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the 'jury of executive opinion' research that was conducted in the 1950s.

Accepted Answer

A) True 
 B)False

Question 7

International business can be considered a change agent.

Accepted Answer

A) True 
 B)False

Question 8

In low context cultures context is at least as important as what is actually said.The speaker and the listener rely on a common understanding of the context.

Accepted Answer

A) True 
 B)False

Question 9

The concept of _________ knowledge is broad and multifaceted.____________ knowledge is obtained from others through communication, research and education.______________ knowledge, on the other hand, can be acquired only by being involved in a culture other than one's own.

Accepted Answer

A) cultural; Objective; Experimental 
B) social; Experimental; Factual 
C) cultural; Experimental; Objective 
D) cultural; Experimental; Factual. 
A) cultural; Objective; Experimental 
B) social; Experimental; Factual 
C) cultural; Experimental; Objective 
D) cultural; Experimental; Factual.

Question 10

Groups that provide the values and attitudes of society and become influential in shaping behaviour are called 'libraries of commerce'.

Accepted Answer

A) True 
 B)False

Question 11

Marketers who bring about cultural change through dramatic campaigns without the adaptation of culture-specific elements can be accused of:

Accepted Answer

A) post-cultural antagonism. 
B) bilateral modernism. 
C) linguistic lethargy. 
D) cultural imperialism. 
A) post-cultural antagonism. 
B) bilateral modernism. 
C) linguistic lethargy. 
D) cultural imperialism.

Question 12

The use of visual aids rather than printed materials is recommended in cultures with:

Accepted Answer

A) high concentrations of Chinese, since their language is interpretive. 
B) high levels of illiteracy. 
C) high-end technology including computers and kiosks. 
D) government regulation. 
A) high concentrations of Chinese, since their language is interpretive. 
B) high levels of illiteracy. 
C) high-end technology including computers and kiosks. 
D) government regulation.

Question 13

Cultural dimensions frameworks are considered overrated.

Accepted Answer

A) True 
 B)False

Question 14

The increase in international activity of global firms has increased the need for:

Accepted Answer

A) gender role analysis. 
B) political capital. 
C) cultural sensitivity training. 
D) negotiation skills. 
A) gender role analysis. 
B) political capital. 
C) cultural sensitivity training. 
D) negotiation skills.

Question 15

The international manager's task is to distinguish relevant cross-cultural and intracultural differences and then to isolate potential opportunities and problems.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not a part of social infrastructure?

Accepted Answer

A) Housing 
B) Health 
C) Educational systems 
D) National publications 
A) Housing 
B) Health 
C) Educational systems 
D) National publications

Question 17

Which of the following is a form of training that is rarely used because of the expense?

Accepted Answer

A) Sensitivity training 
B) Cross-cultural assimilation 
C) Area study 
D) Field experience 
A) Sensitivity training 
B) Cross-cultural assimilation 
C) Area study 
D) Field experience

Question 18

Verbal language is much more relevant for an international marketer than non-verbal language.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a part of basic economic infrastructure?

Accepted Answer

A) Transportation 
B) Energy 
C) Monetary reserve 
D) Communication systems 
A) Transportation 
B) Energy 
C) Monetary reserve 
D) Communication systems

Question 20

To take advantage of global markets, marketers are required to standardise all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.

Accepted Answer

A) True 
 B)False

______________ is the division of a particular population into classes.

Elaborate on the following statement: 'The most complicated problems in dealing with cultural environment stem from the fact that we cannot learn culture, we have to live it.'

Which of the following is not true?

Which of the following represents a challenge for search engine marketing?

According to the textbook, the process of acculturation is one of the keys to success in international operations.

Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the 'jury of executive opinion' research that was conducted in the 1950s.

International business can be considered a change agent.

In low context cultures context is at least as important as what is actually said.The speaker and the listener rely on a common understanding of the context.

The concept of _ knowledge is broad and multifaceted. knowledge is obtained from others through communication, research and education.______ knowledge, on the other hand, can be acquired only by being involved in a culture other than one's own.

Groups that provide the values and attitudes of society and become influential in shaping behaviour are called 'libraries of commerce'.

Marketers who bring about cultural change through dramatic campaigns without the adaptation of culture-specific elements can be accused of:

The use of visual aids rather than printed materials is recommended in cultures with:

Cultural dimensions frameworks are considered overrated.

The increase in international activity of global firms has increased the need for:

The international manager's task is to distinguish relevant cross-cultural and intracultural differences and then to isolate potential opportunities and problems.

Which of the following is not a part of social infrastructure?

Which of the following is a form of training that is rarely used because of the expense?

Verbal language is much more relevant for an international marketer than non-verbal language.

Which of the following is not a part of basic economic infrastructure?

To take advantage of global markets, marketers are required to standardise all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 5: The cultural environment

______________ is the division of a particular population into classes.

Elaborate on the following statement: 'The most complicated problems in dealing with cultural environment stem from the fact that we cannot learn culture, we have to live it.'

Which of the following is not true?

Which of the following represents a challenge for search engine marketing?

According to the textbook, the process of acculturation is one of the keys to success in international operations.

Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the 'jury of executive opinion' research that was conducted in the 1950s.

International business can be considered a change agent.

In low context cultures context is at least as important as what is actually said.The speaker and the listener rely on a common understanding of the context.

The concept of _________ knowledge is broad and multifaceted.____________ knowledge is obtained from others through communication, research and education.______________ knowledge, on the other hand, can be acquired only by being involved in a culture other than one's own.

Groups that provide the values and attitudes of society and become influential in shaping behaviour are called 'libraries of commerce'.

Marketers who bring about cultural change through dramatic campaigns without the adaptation of culture-specific elements can be accused of:

The use of visual aids rather than printed materials is recommended in cultures with:

Cultural dimensions frameworks are considered overrated.

The increase in international activity of global firms has increased the need for:

The international manager's task is to distinguish relevant cross-cultural and intracultural differences and then to isolate potential opportunities and problems.

Which of the following is not a part of social infrastructure?

Which of the following is a form of training that is rarely used because of the expense?

Verbal language is much more relevant for an international marketer than non-verbal language.

Which of the following is not a part of basic economic infrastructure?

To take advantage of global markets, marketers are required to standardise all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

The concept of _ knowledge is broad and multifaceted. knowledge is obtained from others through communication, research and education.______ knowledge, on the other hand, can be acquired only by being involved in a culture other than one's own.