Question 1

In most cultures, people find in religion a reason for being and legitimacy in the belief that their lives are supreme in comparison to the lives of others.

Accepted Answer

A) True 
 B)False

Question 2

Which religion has been characterised as a code of conduct rather than a religion?

Accepted Answer

A) Protestantism 
B) Confucianism 
C) Islam 
D) Buddhism 
A) Protestantism 
B) Confucianism 
C) Islam 
D) Buddhism

Question 3

Acculturation is the process of extending one's own culture across boundaries to influence, if not dominate, a competing culture in another global market.It is otherwise known as cultural imperialism.

Accepted Answer

A) True 
 B)False

Question 4

The objective of formal training in international and intercultural competence is to foster the four critical characteristics of:

Accepted Answer

A) sensitivity, patience, preparedness and language. 
B) preparedness, sensitivity, patience and flexibility. 
C) language, patience, preparation and sensitivity. 
D) patience, sensitivity, language and patience. 
A) sensitivity, patience, preparedness and language. 
B) preparedness, sensitivity, patience and flexibility. 
C) language, patience, preparation and sensitivity. 
D) patience, sensitivity, language and patience.

Question 5

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Accepted Answer

A) Unilateral fundamentalism 
B) Ethnocentrism 
C) Imperialism 
D) Projected culturalism 
A) Unilateral fundamentalism 
B) Ethnocentrism 
C) Imperialism 
D) Projected culturalism

Question 6

The textbook provided five key areas of non-verbal language.These do not include:

Accepted Answer

A) Language 
B) Time and space 
C) Material possessions 
D) Friendship patterns 
A) Language 
B) Time and space 
C) Material possessions 
D) Friendship patterns

Question 7

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

Accepted Answer

-Embrace local culture - Many corporate

Question 8

Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?

Accepted Answer

A) Hiring nationals to staff overseas operations 
B) Standardising all procedures in English operations 
C) Hiring staff with overseas business experience 
D) Hiring nationals to staff overseas operations and hiring staff with overseas business experience 
A) Hiring nationals to staff overseas operations 
B) Standardising all procedures in English operations 
C) Hiring staff with overseas business experience 
D) Hiring nationals to staff overseas operations and hiring staff with overseas business experience

Question 9

Values are shared beliefs or group norms that have been internalised by individuals.

Accepted Answer

A) True 
 B)False

Question 10

Culture is primarily passed on by parents to their children, as well as by social organisations, special-interest groups, the government, schools and the church.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is incorrect?

Accepted Answer

A) In order to incorporate the lower power distance within the market, services should be informal and friendly. 
B) Western countries highly regard individualism, so promotional appeals should be relevant to the individual. 
C) Australia and New Zealand have almost identical scores across all five Hofstede dimensions. 
D) Japan has a high uncertainty avoidance, which means that Japanese consumers are willing to take more risks. 
A) In order to incorporate the lower power distance within the market, services should be informal and friendly. 
B) Western countries highly regard individualism, so promotional appeals should be relevant to the individual. 
C) Australia and New Zealand have almost identical scores across all five Hofstede dimensions. 
D) Japan has a high uncertainty avoidance, which means that Japanese consumers are willing to take more risks.

Question 12

The sensitivity and adaptation to cultural elements by an international firm depends on the firm's level of involvement in the market and the product or service marketed.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is incorrect about language?

Accepted Answer

A) Since the territory's return to China in 1997, the Hong Kong government is promoting the use of Cantonese rather than English as the language of commerce. 
B) Language also has to be understood in its historical context. 
C) Language is only a communication medium. 
D) All of these choices 
A) Since the territory's return to China in 1997, the Hong Kong government is promoting the use of Cantonese rather than English as the language of commerce. 
B) Language also has to be understood in its historical context. 
C) Language is only a communication medium. 
D) All of these choices

Question 14

Explain, using examples, the differences between high context and low context culture.Why is this relevant to a marketer?

Accepted Answer

Edward T Hall, who has made some of the

Question 15

Education, either formal or informal, plays a major role in the passing on and sharing of culture.

Accepted Answer

A) True 
 B)False

Question 16

A key variable of cultural analysis models is:

Accepted Answer

A) propensity to change. 
B) change agents. 
C) undifferentiated analysis. 
D) differentiated analysis. 
A) propensity to change. 
B) change agents. 
C) undifferentiated analysis. 
D) differentiated analysis.

Question 17

In regards to time flexibility, which one of the following is correct?

Accepted Answer

A) Time is never flexible. 
B) Deadlines have the same meaning in several countries. 
C) In business meeting in South America it is perfectly acceptable to arrive late for a meeting. 
D) In the USA 'time is money'. 
A) Time is never flexible. 
B) Deadlines have the same meaning in several countries. 
C) In business meeting in South America it is perfectly acceptable to arrive late for a meeting. 
D) In the USA 'time is money'.

Question 18

Managers and employees are arranged in roles that make some subordinate to others.This process of arranging people in the workforce into these roles is called:

Accepted Answer

A) priority differentiation. 
B) subclass analysis. 
C) explicit role classification. 
D) social organisation. 
A) priority differentiation. 
B) subclass analysis. 
C) explicit role classification. 
D) social organisation.

In most cultures, people find in religion a reason for being and legitimacy in the belief that their lives are supreme in comparison to the lives of others.

Which religion has been characterised as a code of conduct rather than a religion?

Acculturation is the process of extending one's own culture across boundaries to influence, if not dominate, a competing culture in another global market.It is otherwise known as cultural imperialism.

The objective of formal training in international and intercultural competence is to foster the four critical characteristics of:

Which of the following is the term used to describe the belief that one's own culture is superior to others?

The textbook provided five key areas of non-verbal language.These do not include:

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?

Values are shared beliefs or group norms that have been internalised by individuals.

Culture is primarily passed on by parents to their children, as well as by social organisations, special-interest groups, the government, schools and the church.

Which of the following is incorrect?

The sensitivity and adaptation to cultural elements by an international firm depends on the firm's level of involvement in the market and the product or service marketed.

Which of the following is incorrect about language?

Explain, using examples, the differences between high context and low context culture.Why is this relevant to a marketer?

Education, either formal or informal, plays a major role in the passing on and sharing of culture.

A key variable of cultural analysis models is:

In regards to time flexibility, which one of the following is correct?

Managers and employees are arranged in roles that make some subordinate to others.This process of arranging people in the workforce into these roles is called:

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 5: The cultural environment

In most cultures, people find in religion a reason for being and legitimacy in the belief that their lives are supreme in comparison to the lives of others.

Which religion has been characterised as a code of conduct rather than a religion?

Acculturation is the process of extending one's own culture across boundaries to influence, if not dominate, a competing culture in another global market.It is otherwise known as cultural imperialism.

The objective of formal training in international and intercultural competence is to foster the four critical characteristics of:

Which of the following is the term used to describe the belief that one's own culture is superior to others?

The textbook provided five key areas of non-verbal language.These do not include:

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?

Values are shared beliefs or group norms that have been internalised by individuals.

Culture is primarily passed on by parents to their children, as well as by social organisations, special-interest groups, the government, schools and the church.

Which of the following is incorrect?

The sensitivity and adaptation to cultural elements by an international firm depends on the firm's level of involvement in the market and the product or service marketed.

Which of the following is incorrect about language?

Explain, using examples, the differences between high context and low context culture.Why is this relevant to a marketer?

Education, either formal or informal, plays a major role in the passing on and sharing of culture.

A key variable of cultural analysis models is:

In regards to time flexibility, which one of the following is correct?

Managers and employees are arranged in roles that make some subordinate to others.This process of arranging people in the workforce into these roles is called:

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters