Question 1

Which of the following statements is true about services international trade?

Accepted Answer

A) The data collected on services are very accurate nowadays. 
B) It is easy to imagine how many data collection problems are encountered in countries with elaborate systems and high amount of funds for such efforts. 
C) Insufficient knowledge and information have led to a lack of transparency. 
D) None of the above 
A) The data collected on services are very accurate nowadays. 
B) It is easy to imagine how many data collection problems are encountered in countries with elaborate systems and high amount of funds for such efforts. 
C) Insufficient knowledge and information have led to a lack of transparency. 
D) None of the above C

Question 2

A commercial airline seat that goes unsold and unused as a plane takes off is an example of___________.

Accepted Answer

A) perishability 
B) intangibility 
C) heterogeneity 
D) inseparability 
A) perishability 
B) intangibility 
C) heterogeneity 
D) inseparability A

Question 3

Which of the following languages is the second most common website language?

Accepted Answer

A) Spanish 
B) Korean 
C) English 
D) French 
A) Spanish 
B) Korean 
C) English 
D) French D

Question 4

The initial contract of sale often includes unimportant service dimensions.

Accepted Answer

A) True 
 B)False

Question 5

What is not a reason for having multilingual website?

Accepted Answer

A) To facilitate a shift toward non-English-speaking internet users 
B) To access new customers 
C) To be picked up by more search engines 
D) To increase sales due to high investment 
A) To facilitate a shift toward non-English-speaking internet users 
B) To access new customers 
C) To be picked up by more search engines 
D) To increase sales due to high investment

Question 6

How have the four unique characteristics of services had an impact on the international trade of services?

Accepted Answer

Students should apply the application of

Question 7

Explain the two major types of typical obstacles to service trade.

Accepted Answer

The two major types of typical obstacles

Question 8

Which is Australia's main export market for services and the main source of imports?

Accepted Answer

A) China 
B) Indonesia 
C) USA 
D) UK 
A) China 
B) Indonesia 
C) USA 
D) UK

Question 9

Services often are custom-made.

Accepted Answer

A) True 
 B)False

Question 10

Electronic commerce has not opened up new horizons for global services reach because of the drastic reduction to domestic trade.

Accepted Answer

A) True 
 B)False

Question 11

Increasingly, services compete against goods and become an alternative offering.

Accepted Answer

A) True 
 B)False

Question 12

When direct delivery and short distribution channels do not exist, service providers need to be distribution innovators in order to reach their market.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not cited as a way that global demand for education has been answered with new technology?

Accepted Answer

A) Video conferencing 
B) Email office hours 
C) Online grading 
D) Internet-related teaching materials 
A) Video conferencing 
B) Email office hours 
C) Online grading 
D) Internet-related teaching materials

Question 14

The Australian economy has also increasingly become a service economy, with the service sector accounting for almost ___________ of GDP.

Accepted Answer

A) 15 per cent 
B) 45 per cent 
C) 60 per cent 
D) 80 per cent 
A) 15 per cent 
B) 45 per cent 
C) 60 per cent 
D) 80 per cent

Question 15

Even though the intangibility of services is a primary differentiating criterion, it is not always present.

Accepted Answer

A) True 
 B)False

Question 16

Many service industries that do market abroad, especially Indian ones, have at their disposal large organisations, specialised technology or advanced professional expertise.

Accepted Answer

A) True 
 B)False

Question 17

According to the textbook, numerous services have great potential for internationalisation.Which of the following is not listed as one of those services?

Accepted Answer

A) Banking services 
B) Online gambling and gaming services 
C) Construction, design and engineering. 
D) Legal and accounting services 
A) Banking services 
B) Online gambling and gaming services 
C) Construction, design and engineering. 
D) Legal and accounting services

Question 18

Which of the following is not a cause of the rapid advancement of service marketing?

Accepted Answer

A) Decreased self-regulation by industry groups 
B) Innovations in technology 
C) Rapid transmission of data 
D) Improvements in data regulations 
A) Decreased self-regulation by industry groups 
B) Innovations in technology 
C) Rapid transmission of data 
D) Improvements in data regulations

Question 19

What is the best description of data collected on service transactions?

Accepted Answer

A) The data are quite poor. 
B) The data are nonexistent. 
C) Information on services is more extensive than that on products. 
D) Product data are self-reported, whereas service data are government reported. 
A) The data are quite poor. 
B) The data are nonexistent. 
C) Information on services is more extensive than that on products. 
D) Product data are self-reported, whereas service data are government reported.

Question 20

Transportation and travel services account for three quarters of both exports and imports of services in Australia.

Accepted Answer

A) True 
 B)False

Which of the following statements is true about services international trade?

A commercial airline seat that goes unsold and unused as a plane takes off is an example of___________.

Which of the following languages is the second most common website language?

The initial contract of sale often includes unimportant service dimensions.

What is not a reason for having multilingual website?

How have the four unique characteristics of services had an impact on the international trade of services?

Explain the two major types of typical obstacles to service trade.

Which is Australia's main export market for services and the main source of imports?

Services often are custom-made.

Electronic commerce has not opened up new horizons for global services reach because of the drastic reduction to domestic trade.

Increasingly, services compete against goods and become an alternative offering.

When direct delivery and short distribution channels do not exist, service providers need to be distribution innovators in order to reach their market.

Which of the following is not cited as a way that global demand for education has been answered with new technology?

The Australian economy has also increasingly become a service economy, with the service sector accounting for almost ___________ of GDP.

Even though the intangibility of services is a primary differentiating criterion, it is not always present.

Many service industries that do market abroad, especially Indian ones, have at their disposal large organisations, specialised technology or advanced professional expertise.

According to the textbook, numerous services have great potential for internationalisation.Which of the following is not listed as one of those services?

Which of the following is not a cause of the rapid advancement of service marketing?

What is the best description of data collected on service transactions?

Transportation and travel services account for three quarters of both exports and imports of services in Australia.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 11: Services marketing

Which of the following statements is true about services international trade?

A commercial airline seat that goes unsold and unused as a plane takes off is an example of___________.

Which of the following languages is the second most common website language?

The initial contract of sale often includes unimportant service dimensions.

What is not a reason for having multilingual website?

How have the four unique characteristics of services had an impact on the international trade of services?

Explain the two major types of typical obstacles to service trade.

Which is Australia's main export market for services and the main source of imports?

Services often are custom-made.

Electronic commerce has not opened up new horizons for global services reach because of the drastic reduction to domestic trade.

Increasingly, services compete against goods and become an alternative offering.

When direct delivery and short distribution channels do not exist, service providers need to be distribution innovators in order to reach their market.

Which of the following is not cited as a way that global demand for education has been answered with new technology?

The Australian economy has also increasingly become a service economy, with the service sector accounting for almost ___________ of GDP.

Even though the intangibility of services is a primary differentiating criterion, it is not always present.

Many service industries that do market abroad, especially Indian ones, have at their disposal large organisations, specialised technology or advanced professional expertise.

According to the textbook, numerous services have great potential for internationalisation.Which of the following is not listed as one of those services?

Which of the following is not a cause of the rapid advancement of service marketing?

What is the best description of data collected on service transactions?

Transportation and travel services account for three quarters of both exports and imports of services in Australia.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters