Question 1

The __________ and ____________ of service functions have become increasingly important characteristics of contemporary firms.

Accepted Answer

A) outsourcing; offshoring 
B) intangibility; perishability 
C) customisation; mass-customisation 
D) outsourcing; exporting 
A) outsourcing; offshoring 
B) intangibility; perishability 
C) customisation; mass-customisation 
D) outsourcing; exporting

Question 2

Why can Indian companies offer data-entry services at a rate much lower than more industrialised cities?

Accepted Answer

A) Because they have lower wage rates 
B) Because they are geographically centred 
C) Because they have high technology penetration levels 
D) Because they have adapted to cultural barriers 
A) Because they have lower wage rates 
B) Because they are geographically centred 
C) Because they have high technology penetration levels 
D) Because they have adapted to cultural barriers

Question 3

Which of the following is not a unique characteristic of services?

Accepted Answer

A) Intangibility 
B) Homogeneity 
C) Perishability 
D) Inseparability 
A) Intangibility 
B) Homogeneity 
C) Perishability 
D) Inseparability

Question 4

Which one of the following is not a reason for the rapid rise in international services marketing?

Accepted Answer

A) The business environment 
B) Innovations in technology 
C) Reduction of government regulation 
D) Foreign plants that make goods in border (free-trade zone)cities 
A) The business environment 
B) Innovations in technology 
C) Reduction of government regulation 
D) Foreign plants that make goods in border (free-trade zone)cities

Question 5

Which of the following statements is false?

Accepted Answer

A) Call centres - which featured in the 2008 hit film Slumdog Millionaire - have become such a successful part of the economy that Indian firms are offshoring to other countries. 
B) Most of the large management consulting firms derive more than half their revenue from international sources. 
C) The largest advertising agencies serve customers around the globe, some of them in more than a hundred countries. 
D) None of the above 
A) Call centres - which featured in the 2008 hit film Slumdog Millionaire - have become such a successful part of the economy that Indian firms are offshoring to other countries. 
B) Most of the large management consulting firms derive more than half their revenue from international sources. 
C) The largest advertising agencies serve customers around the globe, some of them in more than a hundred countries. 
D) None of the above

Question 6

What are the top four host countries for international students in the world?

Accepted Answer

A) USA, UK, France and Australia 
B) USA, UK, Australia and Canada 
C) USA, UK Germany and Australia 
D) USA, UK, France and Canada 
A) USA, UK, France and Australia 
B) USA, UK, Australia and Canada 
C) USA, UK Germany and Australia 
D) USA, UK, France and Canada

Question 7

Sensitivity to culture, beliefs and preferences is imperative in the services industry.

Accepted Answer

A) True 
 B)False

Question 8

The role of personnel deserves special consideration in the international marketing of services because:

Accepted Answer

A) the customer is the service person's intangible. 
B) the service person is neither the producer nor the marketer of the service. 
C) the person will communicate the spirit, value and attitudes of the service corporation. 
D) the service person both 'recruits and trains' his or her clients. 
A) the customer is the service person's intangible. 
B) the service person is neither the producer nor the marketer of the service. 
C) the person will communicate the spirit, value and attitudes of the service corporation. 
D) the service person both 'recruits and trains' his or her clients.

Question 9

Regulations that may be inconvenient and may hamper business operations are known as:

Accepted Answer

A) moderating laws. 
B) barriers to trade. 
C) 'par' laws. 
D) non-discriminatory regulations. 
A) moderating laws. 
B) barriers to trade. 
C) 'par' laws. 
D) non-discriminatory regulations.

Question 10

Because services are difficult to explain, mass communication should be supported by:

Accepted Answer

A) billboards. 
B) one-on-one follow-up. 
C) foreign market forecasting. 
D) intensive analysis. 
A) billboards. 
B) one-on-one follow-up. 
C) foreign market forecasting. 
D) intensive analysis.

Question 11

When services are clear, comparable and available to all interested parties, this is known as market transparency.

Accepted Answer

A) True 
 B)False

Question 12

Surgeons can perform operations in a distant country if proper computer linkages can drive roboticised medical equipment.

Accepted Answer

A) True 
 B)False

Question 13

The fastest-growing sector of world trade is in the services industries.

Accepted Answer

A) True 
 B)False

Question 14

At the governmental level, services frequently are not recognised as a major facet of world trade or are viewed with suspicion because of a lack of understanding and because:

Accepted Answer

A) they threaten the position of local companies. 
B) the government has little data collected on services. 
C) services contribute less to the GNP than manufacturing 
D) countries discriminate against foreign service providers 
A) they threaten the position of local companies. 
B) the government has little data collected on services. 
C) services contribute less to the GNP than manufacturing 
D) countries discriminate against foreign service providers

Question 15

Explain how the role of international services in the world economy has increased in the past decade.

Accepted Answer

The rise of the service sector is a glob

Question 16

Which of the following statements about the importance of trade to Australian organisations is true?

Accepted Answer

A) Between 2010 and 2011, Australia recorded annual surplus on its international trade in services. 
B) Between 2010 and 2011, the Australian economy showed an increase in travel services. 
C) China is the Australia's main export market. 
D) Many of Australia's traditional trading partners such as the UK and Japan have shown significant decreases in exports. 
A) Between 2010 and 2011, Australia recorded annual surplus on its international trade in services. 
B) Between 2010 and 2011, the Australian economy showed an increase in travel services. 
C) China is the Australia's main export market. 
D) Many of Australia's traditional trading partners such as the UK and Japan have shown significant decreases in exports.

Question 17

The issue of quality control for international services may be much more difficult to deal with due to different service uses, changing expectations and varying national regulations.

Accepted Answer

A) True 
 B)False

Question 18

Service providers whose activities are independent from goods:

Accepted Answer

A) should search for market situations abroad that are similar to the domestic market. 
B) should team with a goods provider in order to provide some tangibility in the offering. 
C) should search for service economies overseas, except when they can team with a goods provider. 
D) should recognise that similar problems are not likely to be found in 'similar' situations offshore. 
A) should search for market situations abroad that are similar to the domestic market. 
B) should team with a goods provider in order to provide some tangibility in the offering. 
C) should search for service economies overseas, except when they can team with a goods provider. 
D) should recognise that similar problems are not likely to be found in 'similar' situations offshore.

Question 19

Unlike products, customers cannot be closely involved in the production of a service.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is characteristic of the typical measurement of services capacity and delivery efficiency of an international service marketer?

Accepted Answer

A) It is tactical in nature. 
B) Is usually qualitative. 
C) Is usually quantitative. 
D) It has inert pressure. 
A) It is tactical in nature. 
B) Is usually qualitative. 
C) Is usually quantitative. 
D) It has inert pressure.

The and __ of service functions have become increasingly important characteristics of contemporary firms.

Why can Indian companies offer data-entry services at a rate much lower than more industrialised cities?

Which of the following is not a unique characteristic of services?

Which one of the following is not a reason for the rapid rise in international services marketing?

Which of the following statements is false?

What are the top four host countries for international students in the world?

Sensitivity to culture, beliefs and preferences is imperative in the services industry.

The role of personnel deserves special consideration in the international marketing of services because:

Regulations that may be inconvenient and may hamper business operations are known as:

Because services are difficult to explain, mass communication should be supported by:

When services are clear, comparable and available to all interested parties, this is known as market transparency.

Surgeons can perform operations in a distant country if proper computer linkages can drive roboticised medical equipment.

The fastest-growing sector of world trade is in the services industries.

At the governmental level, services frequently are not recognised as a major facet of world trade or are viewed with suspicion because of a lack of understanding and because:

Explain how the role of international services in the world economy has increased in the past decade.

Which of the following statements about the importance of trade to Australian organisations is true?

The issue of quality control for international services may be much more difficult to deal with due to different service uses, changing expectations and varying national regulations.

Service providers whose activities are independent from goods:

Unlike products, customers cannot be closely involved in the production of a service.

Which of the following is characteristic of the typical measurement of services capacity and delivery efficiency of an international service marketer?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 11: Services marketing

The __________ and ____________ of service functions have become increasingly important characteristics of contemporary firms.

Why can Indian companies offer data-entry services at a rate much lower than more industrialised cities?

Which of the following is not a unique characteristic of services?

Which one of the following is not a reason for the rapid rise in international services marketing?

Which of the following statements is false?

What are the top four host countries for international students in the world?

Sensitivity to culture, beliefs and preferences is imperative in the services industry.

The role of personnel deserves special consideration in the international marketing of services because:

Regulations that may be inconvenient and may hamper business operations are known as:

Because services are difficult to explain, mass communication should be supported by:

When services are clear, comparable and available to all interested parties, this is known as market transparency.

Surgeons can perform operations in a distant country if proper computer linkages can drive roboticised medical equipment.

The fastest-growing sector of world trade is in the services industries.

At the governmental level, services frequently are not recognised as a major facet of world trade or are viewed with suspicion because of a lack of understanding and because:

Explain how the role of international services in the world economy has increased in the past decade.

Which of the following statements about the importance of trade to Australian organisations is true?

The issue of quality control for international services may be much more difficult to deal with due to different service uses, changing expectations and varying national regulations.

Service providers whose activities are independent from goods:

Unlike products, customers cannot be closely involved in the production of a service.

Which of the following is characteristic of the typical measurement of services capacity and delivery efficiency of an international service marketer?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

The and __ of service functions have become increasingly important characteristics of contemporary firms.