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    International Marketing Asia Pacific
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    Exam 11: Services marketing
  5. Question
    Because Services Are Difficult to Explain, Mass Communication Should Be
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Because Services Are Difficult to Explain, Mass Communication Should Be

Question 30

Question 30

Multiple Choice

Because services are difficult to explain, mass communication should be supported by:


A) billboards.
B) one-on-one follow-up.
C) foreign market forecasting.
D) intensive analysis.

Correct Answer:

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