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  2. Topic
    Business
  3. Study Set
    International Marketing Asia Pacific
  4. Exam
    Exam 11: Services marketing
  5. Question
    Even Though the Intangibility of Services Is a Primary Differentiating
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Even Though the Intangibility of Services Is a Primary Differentiating

Question 15

Question 15

True/False

Even though the intangibility of services is a primary differentiating criterion, it is not always present.

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