Question 1

Which of the following is not one of Hofstede's cultural dimensions?

Accepted Answer

A) Power distance 
B) Uncertainty avoidance 
C) Humane orientation 
D) Gender-role orientation 
A) Power distance 
B) Uncertainty avoidance 
C) Humane orientation 
D) Gender-role orientation

Question 2

Which of the following is false?

Accepted Answer

A) One toy seller explained that playing with Mattel's golden-haired, skimpily dressed Barbie may lead girls to grow up into women who reject Iranian values. 
B) Japanese youth display extremely positive attitudes towards Western goods. 
C) Guanxi is a set of exchanges of favours to establish trust. 
D) None of the above 
A) One toy seller explained that playing with Mattel's golden-haired, skimpily dressed Barbie may lead girls to grow up into women who reject Iranian values. 
B) Japanese youth display extremely positive attitudes towards Western goods. 
C) Guanxi is a set of exchanges of favours to establish trust. 
D) None of the above

Question 3

Which of the following is a complicated and challenging element of the international marketplace?

Accepted Answer

A) Television 
B) Media in general 
C) Culture 
D) Foreign exchange rates 
A) Television 
B) Media in general 
C) Culture 
D) Foreign exchange rates

Question 4

Experimental information is obtained from others through communication, research and education.

Accepted Answer

A) True 
 B)False

Question 5

Why has management in global firms instituted internal cultural education programs?

Accepted Answer

A) To improve the ability to employ locals in overseas posts 
B) To identify task orientation and cultural acceptance 
C) To foster cultural sensitivity and acceptance of new ways of doing things 
D) To follow government mandates 
A) To improve the ability to employ locals in overseas posts 
B) To identify task orientation and cultural acceptance 
C) To foster cultural sensitivity and acceptance of new ways of doing things 
D) To follow government mandates

Question 6

Culture is defined as an integrated system of innate behaviour patterns that are distinguishing characteristics of the members of any given society.

Accepted Answer

A) True 
 B)False

Question 7

Primary reference groups do not include:

Accepted Answer

A) family. 
B) trade organisations. 
C) co-workers. 
D) local communities. 
A) family. 
B) trade organisations. 
C) co-workers. 
D) local communities.

Question 8

Australia is an example of a high context culture.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a problem that managers face when working in foreign markets?

Accepted Answer

A) The manager will always be a foreigner. 
B) They must adhere to home country government patents. 
C) Restrictions on trade imposed by UNESCO will thwart many of their efforts. 
D) They may face retrenchment outside the home country. 
A) The manager will always be a foreigner. 
B) They must adhere to home country government patents. 
C) Restrictions on trade imposed by UNESCO will thwart many of their efforts. 
D) They may face retrenchment outside the home country.

Question 10

The roles of language in international marketing do not include:

Accepted Answer

A) understanding the cultural similarities in the host country. 
B) information gathering and evaluation. 
C) access to local society. 
D) communications within the corporate family or with channel members. 
A) understanding the cultural similarities in the host country. 
B) information gathering and evaluation. 
C) access to local society. 
D) communications within the corporate family or with channel members.

Question 11

Forward-translation is translating of a foreign language version back to the original language by a different person from the one who made the first translation.

Accepted Answer

A) True 
 B)False

Question 12

How can marketers determine the education levels of a culture?

Accepted Answer

A) By using secondary data on literacy rates and enrolment in secondary or higher education 
B) By observing how well the people of the culture speak 
C) By comparing primary school entry statistics with university entry statistics 
D) Through self-reported linguistic analysis (SRL
A)  
A) By using secondary data on literacy rates and enrolment in secondary or higher education 
B) By observing how well the people of the culture speak 
C) By comparing primary school entry statistics with university entry statistics 
D) Through self-reported linguistic analysis (SRL
A)

Question 13

Japan and Saudi Arabia are examples of high context cultures.

Accepted Answer

A) True 
 B)False

Question 14

The basic economic infrastructure elements of a society are:

Accepted Answer

A) buildings, ports and communications. 
B) transportation, energy and communications. 
C) food production, water supply and roads. 
D) government, food production and water supply. 
A) buildings, ports and communications. 
B) transportation, energy and communications. 
C) food production, water supply and roads. 
D) government, food production and water supply.

Question 15

The universal ground rules that managers acquire as a result of involvement in the international arena are called:

Accepted Answer

A) cultural generalities. 
B) meta-knowledge. 
C) global immersion rules. 
D) universal algorithms. 
A) cultural generalities. 
B) meta-knowledge. 
C) global immersion rules. 
D) universal algorithms.

Question 16

According to the textbook, which of the following can be a segmentation variable if the degree of industrialisation of the market is used as a basis?

Accepted Answer

A) The level of financial and marketing infrastructure 
B) The level of material culture 
C) The level of economic infrastructure 
D) The level of social wealth 
A) The level of financial and marketing infrastructure 
B) The level of material culture 
C) The level of economic infrastructure 
D) The level of social wealth

Question 17

The Chinese concept of guanxi is:

Accepted Answer

A) a set of exchanges of favours to establish trust. 
B) a trust system used by Chinese criminals. 
C) the belief that business partnerships can be built on marriage between business heirs. 
D) the preference to use family members as business partners. 
A) a set of exchanges of favours to establish trust. 
B) a trust system used by Chinese criminals. 
C) the belief that business partnerships can be built on marriage between business heirs. 
D) the preference to use family members as business partners.

Question 18

Which of the following religions has the largest following among world religions?

Accepted Answer

A) Islam 
B) Catholicism 
C) Christianity 
D) Confucianism 
A) Islam 
B) Catholicism 
C) Christianity 
D) Confucianism

Question 19

Which of the following is an example of gifts that should be avoided?

Accepted Answer

A) During the Chinese New Year it considered polite to give modest gifts, such as coffee and pens. 
B) Sweets would be good gifts for the Hindu Diwali festival. 
C) For Oesibo (Japan)gifts should come in sets of four or nine. 
D) All these gifts should be avoided. 
A) During the Chinese New Year it considered polite to give modest gifts, such as coffee and pens. 
B) Sweets would be good gifts for the Hindu Diwali festival. 
C) For Oesibo (Japan)gifts should come in sets of four or nine. 
D) All these gifts should be avoided.

Question 20

Which of the following is correct?

Accepted Answer

A) According to Hofstede, culture is the 'collective programming of the mind'. 
B) Culture is inherently conservative, resisting change and fostering continuity. 
C) Culture is defined as an integrated system of learned behaviour patterns that are distinguishing characteristics of the members of any given society.It includes everything that a group thinks, says, does and makes - its customs, language, material artefacts and shared systems of attitudes and feelings. 
D) All of these choices 
A) According to Hofstede, culture is the 'collective programming of the mind'. 
B) Culture is inherently conservative, resisting change and fostering continuity. 
C) Culture is defined as an integrated system of learned behaviour patterns that are distinguishing characteristics of the members of any given society.It includes everything that a group thinks, says, does and makes - its customs, language, material artefacts and shared systems of attitudes and feelings. 
D) All of these choices

Which of the following is not one of Hofstede's cultural dimensions?

Which of the following is false?

Which of the following is a complicated and challenging element of the international marketplace?

Experimental information is obtained from others through communication, research and education.

Why has management in global firms instituted internal cultural education programs?

Culture is defined as an integrated system of innate behaviour patterns that are distinguishing characteristics of the members of any given society.

Primary reference groups do not include:

Australia is an example of a high context culture.

Which of the following is a problem that managers face when working in foreign markets?

The roles of language in international marketing do not include:

Forward-translation is translating of a foreign language version back to the original language by a different person from the one who made the first translation.

How can marketers determine the education levels of a culture?

Japan and Saudi Arabia are examples of high context cultures.

The basic economic infrastructure elements of a society are:

The universal ground rules that managers acquire as a result of involvement in the international arena are called:

According to the textbook, which of the following can be a segmentation variable if the degree of industrialisation of the market is used as a basis?

The Chinese concept of guanxi is:

Which of the following religions has the largest following among world religions?

Which of the following is an example of gifts that should be avoided?

Which of the following is correct?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 5: The cultural environment

Which of the following is not one of Hofstede's cultural dimensions?

Which of the following is false?

Which of the following is a complicated and challenging element of the international marketplace?

Experimental information is obtained from others through communication, research and education.

Why has management in global firms instituted internal cultural education programs?

Culture is defined as an integrated system of innate behaviour patterns that are distinguishing characteristics of the members of any given society.

Primary reference groups do not include:

Australia is an example of a high context culture.

Which of the following is a problem that managers face when working in foreign markets?

The roles of language in international marketing do not include:

Forward-translation is translating of a foreign language version back to the original language by a different person from the one who made the first translation.

How can marketers determine the education levels of a culture?

Japan and Saudi Arabia are examples of high context cultures.

The basic economic infrastructure elements of a society are:

The universal ground rules that managers acquire as a result of involvement in the international arena are called:

According to the textbook, which of the following can be a segmentation variable if the degree of industrialisation of the market is used as a basis?

The Chinese concept of guanxi is:

Which of the following religions has the largest following among world religions?

Which of the following is an example of gifts that should be avoided?

Which of the following is correct?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters