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    International Marketing Asia Pacific
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    Exam 13: International marketing communications
  5. Question
    Governmental Clients Are Typically Serviced Through Personal Selling Efforts
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Governmental Clients Are Typically Serviced Through Personal Selling Efforts

Question 3

Question 3

Multiple Choice

Governmental clients are typically serviced through personal selling efforts.Some industries, such as pharmaceuticals, traditionally rely on personal selling to service the clientele.This is an example of:


A) a pull strategy
B) a push strategy
C) a push and pull strategy
D) public relations

Correct Answer:

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