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    International Marketing Asia Pacific
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    Exam 11: Services marketing
  5. Question
    Communicating the Service Offer Is
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Communicating the Service Offer Is

Question 43

Question 43

Multiple Choice

Communicating the service offer is:


A) more difficult than communicating the offer for a good.
B) easier than communicating an offer for a good.
C) a perishable offering.
D) dependent on service capacity and delivery efficiency.

Correct Answer:

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