Question 1

The business uses of microblogging include all of the following EXCEPT

Accepted Answer

A) presenting tips on product usage. 
B) offering coupons and announcing sales. 
C) announcing headlines of new blog posts. 
D) adding pages,subpages,or articles to a wiki. 
A) presenting tips on product usage. 
B) offering coupons and announcing sales. 
C) announcing headlines of new blog posts. 
D) adding pages,subpages,or articles to a wiki.

Question 2

How should sales and marketing messages be handled when writing on a blog?

Accepted Answer

A) They should include compelling headings 
B) They should be minimized 
C) They should be linked to websites 
D) They should add to your credibility as a writer and blogger 
E) They should be written as a fake blog,or flog 
A) They should include compelling headings 
B) They should be minimized 
C) They should be linked to websites 
D) They should add to your credibility as a writer and blogger 
E) They should be written as a fake blog,or flog

Question 3

Why is it important to avoid posting new information or links too frequently?

Accepted Answer

A) So you don't overwhelm your followers 
B) So your feed doesn't wander from topic to topic 
C) It shows disrespect for the audience 
D) So readers will pay attention to lengthy reports 
E) To increase the impact when community critics view the site 
A) So you don't overwhelm your followers 
B) So your feed doesn't wander from topic to topic 
C) It shows disrespect for the audience 
D) So readers will pay attention to lengthy reports 
E) To increase the impact when community critics view the site

Question 4

Yelp has used a ________ strategy to become a major influence on the behavior of consumers and businesses in large cities across the United States.

Accepted Answer

A) voice of reason 
B) voice of the crowd 
C) voice in the city 
D) voice of the customer 
A) voice of reason 
B) voice of the crowd 
C) voice in the city 
D) voice of the customer

Question 5

What is the safest assumption to make about the potential reach of your social media messages?

Accepted Answer

A) The message could be seen by people outside your target audience 
B) At least 25 percent of your target readers will see it 
C) Only current or past customers are likely to see it 
D) The real audience is at least 10 times bigger than your target audience 
E) The real audience is only a fraction of the size of your target audience 
A) The message could be seen by people outside your target audience 
B) At least 25 percent of your target readers will see it 
C) Only current or past customers are likely to see it 
D) The real audience is at least 10 times bigger than your target audience 
E) The real audience is only a fraction of the size of your target audience

Question 6

Which of the following is a good way to counter online misinformation about your company or its products?

Accepted Answer

A) Respond to misguided remarks on community Q&A sites with correct information 
B) Write a blog post explaining how careful your company is 
C) Show the product using virtual reality 
D) Communicate with a corporate voice 
E) Repeat information constantly 
A) Respond to misguided remarks on community Q&A sites with correct information 
B) Write a blog post explaining how careful your company is 
C) Show the product using virtual reality 
D) Communicate with a corporate voice 
E) Repeat information constantly

Question 7

Identify and discuss four important elements of successful business blogs.

Accepted Answer

Successful business bloggers pay close a

Question 8

Which of the following should be one of the key parts of developing a social media strategy?

Accepted Answer

A) Remember it is a lecture or sales pitch 
B) Write in the same formal style used for other business communications 
C) Get involved and stay involved in the conversation 
D) Products and services should be promoted directly and often 
E) Posts should only be made on a specialized network 
A) Remember it is a lecture or sales pitch 
B) Write in the same formal style used for other business communications 
C) Get involved and stay involved in the conversation 
D) Products and services should be promoted directly and often 
E) Posts should only be made on a specialized network

Question 9

Which of the following could companies do to encourage positive reviews on user-generated content sites?

Accepted Answer

A) Reward customers for positive reviews 
B) Guide customers to the best content 
C) Focus on high levels of performance and quality 
D) Share valuable material with the audience 
E) Incorporate ready-made curation solutions 
A) Reward customers for positive reviews 
B) Guide customers to the best content 
C) Focus on high levels of performance and quality 
D) Share valuable material with the audience 
E) Incorporate ready-made curation solutions

Question 10

Business communication uses of microblogging are limited to the publication of brief updates.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following can be used to provide digital information to enhance physical reality,such as 3D graphics or texts?

Accepted Answer

A) Virtual reality 
B) Content marketing 
C) Hubs 
D) User-generated content 
E) Augmented reality 
A) Virtual reality 
B) Content marketing 
C) Hubs 
D) User-generated content 
E) Augmented reality

Question 12

Discuss how to become a valuable wiki contributor.

Accepted Answer

To be a valuable wiki contributor,keep t

Question 13

Blogs should be used to replace word-of-mouth marketing.

Accepted Answer

A) True 
 B)False

Question 14

What are user-generated content (UGC)sites? Why are these sites useful in business?

Accepted Answer

On user-generated content (UGC)sites,suc

The business uses of microblogging include all of the following EXCEPT

How should sales and marketing messages be handled when writing on a blog?

Why is it important to avoid posting new information or links too frequently?

Yelp has used a ________ strategy to become a major influence on the behavior of consumers and businesses in large cities across the United States.

What is the safest assumption to make about the potential reach of your social media messages?

Which of the following is a good way to counter online misinformation about your company or its products?

Identify and discuss four important elements of successful business blogs.

Which of the following should be one of the key parts of developing a social media strategy?

Which of the following could companies do to encourage positive reviews on user-generated content sites?

Business communication uses of microblogging are limited to the publication of brief updates.

Which of the following can be used to provide digital information to enhance physical reality,such as 3D graphics or texts?

Discuss how to become a valuable wiki contributor.

Blogs should be used to replace word-of-mouth marketing.

What are user-generated content (UGC)sites? Why are these sites useful in business?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

The business uses of microblogging include all of the following EXCEPT

How should sales and marketing messages be handled when writing on a blog?

Why is it important to avoid posting new information or links too frequently?

Yelp has used a ________ strategy to become a major influence on the behavior of consumers and businesses in large cities across the United States.

What is the safest assumption to make about the potential reach of your social media messages?

Which of the following is a good way to counter online misinformation about your company or its products?

Identify and discuss four important elements of successful business blogs.

Which of the following should be one of the key parts of developing a social media strategy?

Which of the following could companies do to encourage positive reviews on user-generated content sites?

Business communication uses of microblogging are limited to the publication of brief updates.

Which of the following can be used to provide digital information to enhance physical reality,such as 3D graphics or texts?

Discuss how to become a valuable wiki contributor.

Blogs should be used to replace word-of-mouth marketing.

What are user-generated content (UGC)sites? Why are these sites useful in business?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters