Question 1

How can a project team use a blog to help accomplish its goals?

Accepted Answer

A) By repeating information on a regular basis 
B) By helping keep the team up to date 
C) By developing a strong social media hub 
D) By handling all media relation efforts 
E) By recruiting new members for future teams 
A) By repeating information on a regular basis 
B) By helping keep the team up to date 
C) By developing a strong social media hub 
D) By handling all media relation efforts 
E) By recruiting new members for future teams

Question 2

Discuss ways to plan and write successful tweets.

Accepted Answer

Although microblogs are designed to enco

Question 3

Which of the following accounts for more than half of a brand's global reputation?

Accepted Answer

A) Target marketing 
B) Sentiment analysis 
C) Reputation analysis 
D) Cold calling 
E) Brand socialization 
A) Target marketing 
B) Sentiment analysis 
C) Reputation analysis 
D) Cold calling 
E) Brand socialization

Question 4

What are seven guidelines to keep in mind when creating content for business-related social media?

Accepted Answer

Creating effective content for business-

Question 5

Companies that are succeeding in social media use a "we talk,you listen" approach to communication.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is one way social networks help to integrate a company workforce?

Accepted Answer

A) By encouraging unique expertise within the workforce 
B) By becoming the prime communication channel 
C) By establishing structural methods 
D) By making all information available to all employees 
E) By helping employees find experts and mentors in the organization 
A) By encouraging unique expertise within the workforce 
B) By becoming the prime communication channel 
C) By establishing structural methods 
D) By making all information available to all employees 
E) By helping employees find experts and mentors in the organization

Question 7

The social networking aspect of microblogs makes them good for asking one's followers for input or advice.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following can bloggers use to promote a personal conversation with readers?

Accepted Answer

A) Topics of peak interest to the audience 
B) New information delivered quickly 
C) An authentic voice 
D) Comments and questions 
E) A strong personal style 
A) Topics of peak interest to the audience 
B) New information delivered quickly 
C) An authentic voice 
D) Comments and questions 
E) A strong personal style

Question 9

What are communities of interest that form around a specific product referred to as?

Accepted Answer

A) Brand socialization 
B) Target marketing 
C) Reputation analysis 
D) Brand communities 
E) Hot spots 
A) Brand socialization 
B) Target marketing 
C) Reputation analysis 
D) Brand communities 
E) Hot spots

Question 10

________ is the practice of collecting,filtering,and republishing material on a particular topic.

Accepted Answer

A) Clickable collation 
B) Content curation 
C) Media massing 
D) Social media repatriation 
A) Clickable collation 
B) Content curation 
C) Media massing 
D) Social media repatriation

Question 11

What type of social network site focuses primarily on letting visitors answer questions posted by other visitors?

Accepted Answer

A) Filtering 
B) Community Q&A 
C) Augmented reality 
D) Content curation 
E) User-generated content 
A) Filtering 
B) Community Q&A 
C) Augmented reality 
D) Content curation 
E) User-generated content

Question 12

If you're creating a new wiki,________ just as you would with a new blog or podcast channel.

Accepted Answer

A) focus on short-run goals 
B) think through your long-term purpose carefully 
C) plan on developing polices and guidelines later,as you need them 
D) don't worry about your audience until the wiki is up and running 
A) focus on short-run goals 
B) think through your long-term purpose carefully 
C) plan on developing polices and guidelines later,as you need them 
D) don't worry about your audience until the wiki is up and running

Question 13

Online communities of interest that form around a specific product are known as

Accepted Answer

A) brand communities. 
B) tangential markets. 
C) product co-ops. 
D) interest enclaves. 
A) brand communities. 
B) tangential markets. 
C) product co-ops. 
D) interest enclaves.

Question 14

Even though each social network calls for a unique communication style,which of the following should you keep consistent across all of them?

Accepted Answer

A) Posting schedule 
B) Cross-linking to all platforms 
C) Sales pitches 
D) Personality 
E) Community 
A) Posting schedule 
B) Cross-linking to all platforms 
C) Sales pitches 
D) Personality 
E) Community

Question 15

Microbloggers often send messages with ________ that provide links to more information.

Accepted Answer

A) teasers 
B) suggestions 
C) backlogs 
D) innuendos 
A) teasers 
B) suggestions 
C) backlogs 
D) innuendos

Question 16

Large and geographically dispersed companies can benefit greatly from ________ that connect experts who may work in different divisions or different countries.

Accepted Answer

A) global peer groups 
B) colonies of practitioners 
C) communities of interest 
D) dispersed social networks 
A) global peer groups 
B) colonies of practitioners 
C) communities of interest 
D) dispersed social networks

Question 17

Which of the following can an organization do to promote the use of its internal social network?

Accepted Answer

A) Use a private social network 
B) Make the system a standalone system 
C) Separate the system from any broader collaboration and communication system 
D) Have top executives be active on the network 
E) Discourage meetings on the network 
A) Use a private social network 
B) Make the system a standalone system 
C) Separate the system from any broader collaboration and communication system 
D) Have top executives be active on the network 
E) Discourage meetings on the network

Question 18

________ focus on a particular function or a particular audience.

Accepted Answer

A) Private networks 
B) Public,specialized networks 
C) Public,general-purpose networks 
D) Personalized synchronous networks 
A) Private networks 
B) Public,specialized networks 
C) Public,general-purpose networks 
D) Personalized synchronous networks

Question 19

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer their followers ________ via their branded channels on YouTube.

Accepted Answer

A) value-added content 
B) interesting information 
C) question-and-answer forums 
D) annual reports and financial statements 
A) value-added content 
B) interesting information 
C) question-and-answer forums 
D) annual reports and financial statements

Question 20

What is a primary reason people join a social network?

Accepted Answer

A) News 
B) Sales pitches 
C) Interaction 
D) Lectures 
E) Blogging 
A) News 
B) Sales pitches 
C) Interaction 
D) Lectures 
E) Blogging

How can a project team use a blog to help accomplish its goals?

Discuss ways to plan and write successful tweets.

Which of the following accounts for more than half of a brand's global reputation?

What are seven guidelines to keep in mind when creating content for business-related social media?

Companies that are succeeding in social media use a "we talk,you listen" approach to communication.

Which of the following is one way social networks help to integrate a company workforce?

The social networking aspect of microblogs makes them good for asking one's followers for input or advice.

Which of the following can bloggers use to promote a personal conversation with readers?

What are communities of interest that form around a specific product referred to as?

________ is the practice of collecting,filtering,and republishing material on a particular topic.

What type of social network site focuses primarily on letting visitors answer questions posted by other visitors?

If you're creating a new wiki,________ just as you would with a new blog or podcast channel.

Online communities of interest that form around a specific product are known as

Even though each social network calls for a unique communication style,which of the following should you keep consistent across all of them?

Microbloggers often send messages with ________ that provide links to more information.

Large and geographically dispersed companies can benefit greatly from ________ that connect experts who may work in different divisions or different countries.

Which of the following can an organization do to promote the use of its internal social network?

________ focus on a particular function or a particular audience.

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer their followers ________ via their branded channels on YouTube.

What is a primary reason people join a social network?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

How can a project team use a blog to help accomplish its goals?

Discuss ways to plan and write successful tweets.

Which of the following accounts for more than half of a brand's global reputation?

What are seven guidelines to keep in mind when creating content for business-related social media?

Companies that are succeeding in social media use a "we talk,you listen" approach to communication.

Which of the following is one way social networks help to integrate a company workforce?

The social networking aspect of microblogs makes them good for asking one's followers for input or advice.

Which of the following can bloggers use to promote a personal conversation with readers?

What are communities of interest that form around a specific product referred to as?

________ is the practice of collecting,filtering,and republishing material on a particular topic.

What type of social network site focuses primarily on letting visitors answer questions posted by other visitors?

If you're creating a new wiki,________ just as you would with a new blog or podcast channel.

Online communities of interest that form around a specific product are known as

Even though each social network calls for a unique communication style,which of the following should you keep consistent across all of them?

Microbloggers often send messages with ________ that provide links to more information.

Large and geographically dispersed companies can benefit greatly from ________ that connect experts who may work in different divisions or different countries.

Which of the following can an organization do to promote the use of its internal social network?

________ focus on a particular function or a particular audience.

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer their followers ________ via their branded channels on YouTube.

What is a primary reason people join a social network?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters