Question 1

What is content curation? What is its potential effect on business communication?

Accepted Answer

Content curation is an intriguing altern

Question 2

Basically,a ________ is the social media interface between a company and its external stakeholders.

Accepted Answer

A) media maven 
B) community manager 
C) social media networker 
D) computer marketing manager 
A) media maven 
B) community manager 
C) social media networker 
D) computer marketing manager

Question 3

How do microblogs differ from blogs?

Accepted Answer

A microblog is a variation on blogging i

Question 4

Cemex's Shift and Red Robin's Yammer are examples of which type of social network?

Accepted Answer

A) Private 
B) Public,specialized 
C) Public,general-purpose 
D) Integrated 
E) Brand communities 
A) Private 
B) Public,specialized 
C) Public,general-purpose 
D) Integrated 
E) Brand communities

Question 5

Which of the following is one advantage to responding to questions posted on a social network site?

Accepted Answer

A) You spend more time on customer service 
B) You can respond to only one user at a time 
C) It is a great way to build your brand 
D) You can respond with the "corporate voice" 
E) It is a great way to choose a topic of interest to the audience 
A) You spend more time on customer service 
B) You can respond to only one user at a time 
C) It is a great way to build your brand 
D) You can respond with the "corporate voice" 
E) It is a great way to choose a topic of interest to the audience

Question 6

Which of the following is one advantage to responding to questions posted on a community Q&A site?

Accepted Answer

A) You can establish your brand 
B) You can respond to customers at the same time 
C) You don't have to guess which material best meets the audience's needs 
D) You can provide easy links to your online résumé 
E) You can demonstrate your commitment to customer service 
A) You can establish your brand 
B) You can respond to customers at the same time 
C) You don't have to guess which material best meets the audience's needs 
D) You can provide easy links to your online résumé 
E) You can demonstrate your commitment to customer service

Question 7

Each social network is a unique environment with its own communication norms.As you're adapting to the expectations of each network,be sure to

Accepted Answer

A) adopt a different persona for each network that you join. 
B) let your feelings and moods determine how you present yourself. 
C) maintain a consistent personality across all networks in which you're active. 
D) pay attention to what other community members are doing,and then go with the flow. 
A) adopt a different persona for each network that you join. 
B) let your feelings and moods determine how you present yourself. 
C) maintain a consistent personality across all networks in which you're active. 
D) pay attention to what other community members are doing,and then go with the flow.

Question 8

Which of these best characterizes social networks in contemporary business?

Accepted Answer

A) They are widely used inside companies but rarely for external communication 
B) They are widely used outside companies but rarely for internal communication 
C) They are now a major force in both internal and external business communication 
D) Only consumer-goods companies bother with social networks 
E) As a business communication medium,social networking is well past its prime 
A) They are widely used inside companies but rarely for external communication 
B) They are widely used outside companies but rarely for internal communication 
C) They are now a major force in both internal and external business communication 
D) Only consumer-goods companies bother with social networks 
E) As a business communication medium,social networking is well past its prime

Question 9

Before you add a page or a new article to an existing wiki,

Accepted Answer

A) remove any similar material that already exists on the wiki. 
B) make sure that you've copyrighted the written material. 
C) tweet your followers so they'll know where to find what you've written. 
D) determine how the new material will fit into the existing content on the wiki. 
A) remove any similar material that already exists on the wiki. 
B) make sure that you've copyrighted the written material. 
C) tweet your followers so they'll know where to find what you've written. 
D) determine how the new material will fit into the existing content on the wiki.

Question 10

How can businesses use social networking to support collaboration?

Accepted Answer

Networks can support collaboration by id

Question 11

A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

A) brand socialization 
B) brand standardization 
C) brand management 
D) brand equilibrium 
A) brand socialization 
B) brand standardization 
C) brand management 
D) brand equilibrium

Question 12

What is created when people engage in similar work and share enthusiasm for their field of expertise over a social network?

Accepted Answer

A) On-site collaboration 
B) A community of practice 
C) A brand community 
D) Integration of company workforces 
E) Reputation analysis 
A) On-site collaboration 
B) A community of practice 
C) A brand community 
D) Integration of company workforces 
E) Reputation analysis

Question 13

Which section of a wiki is an area where members can practice editing and writing?

Accepted Answer

A) Sandbox 
B) Hashtag 
C) Curation 
D) Talkpage 
E) Template 
A) Sandbox 
B) Hashtag 
C) Curation 
D) Talkpage 
E) Template

Question 14

When you're applying the three-step writing process to blogging,the planning step will include

Accepted Answer

A) writing a concise statement of your blog's purpose. 
B) targeting the audience that you intend to reach. 
C) narrowing the scope of subjects you plan to cover. 
D) all of the above. 
A) writing a concise statement of your blog's purpose. 
B) targeting the audience that you intend to reach. 
C) narrowing the scope of subjects you plan to cover. 
D) all of the above.

Question 15

In which type of social network site do users contribute most or all of the content?

Accepted Answer

A) Content submission sites 
B) User-generated content sites 
C) Virtual reality sites 
D) Content curation sites 
E) Augmented reality sites 
A) Content submission sites 
B) User-generated content sites 
C) Virtual reality sites 
D) Content curation sites 
E) Augmented reality sites

Question 16

Writing for social media requires a different approach than writing for traditional media.

Accepted Answer

A) True 
 B)False

Question 17

In the world of blogs,microblogs,and social media,word-of-mouth marketing is often called

Accepted Answer

A) we talk,you listen marketing. 
B) virtual marketing. 
C) community-driven marketing. 
D) viral marketing. 
A) we talk,you listen marketing. 
B) virtual marketing. 
C) community-driven marketing. 
D) viral marketing.

Question 18

Describe how social media can be used to better understand your target market.

Accepted Answer

With hundreds of millions of people expr

Question 19

Successful business bloggers pay close attention to

Accepted Answer

A) delivering new information quickly. 
B) choosing topics of peak interest to audiences. 
C) communicating in a personal style,with an authentic voice. 
D) all of the above. 
A) delivering new information quickly. 
B) choosing topics of peak interest to audiences. 
C) communicating in a personal style,with an authentic voice. 
D) all of the above.

Question 20

How can blogs be used for market research and word-of-mouth marketing efforts?

Accepted Answer

Blogs can be a clever mechanism for soli

What is content curation? What is its potential effect on business communication?

Basically,a ________ is the social media interface between a company and its external stakeholders.

How do microblogs differ from blogs?

Cemex's Shift and Red Robin's Yammer are examples of which type of social network?

Which of the following is one advantage to responding to questions posted on a social network site?

Which of the following is one advantage to responding to questions posted on a community Q&A site?

Each social network is a unique environment with its own communication norms.As you're adapting to the expectations of each network,be sure to

Which of these best characterizes social networks in contemporary business?

Before you add a page or a new article to an existing wiki,

How can businesses use social networking to support collaboration?

A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.

What is created when people engage in similar work and share enthusiasm for their field of expertise over a social network?

Which section of a wiki is an area where members can practice editing and writing?

When you're applying the three-step writing process to blogging,the planning step will include

In which type of social network site do users contribute most or all of the content?

Writing for social media requires a different approach than writing for traditional media.

In the world of blogs,microblogs,and social media,word-of-mouth marketing is often called

Describe how social media can be used to better understand your target market.

Successful business bloggers pay close attention to

How can blogs be used for market research and word-of-mouth marketing efforts?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

What is content curation? What is its potential effect on business communication?

Basically,a ________ is the social media interface between a company and its external stakeholders.

How do microblogs differ from blogs?

Cemex's Shift and Red Robin's Yammer are examples of which type of social network?

Which of the following is one advantage to responding to questions posted on a social network site?

Which of the following is one advantage to responding to questions posted on a community Q&A site?

Each social network is a unique environment with its own communication norms.As you're adapting to the expectations of each network,be sure to

Which of these best characterizes social networks in contemporary business?

Before you add a page or a new article to an existing wiki,

How can businesses use social networking to support collaboration?

A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.

What is created when people engage in similar work and share enthusiasm for their field of expertise over a social network?

Which section of a wiki is an area where members can practice editing and writing?

When you're applying the three-step writing process to blogging,the planning step will include

In which type of social network site do users contribute most or all of the content?

Writing for social media requires a different approach than writing for traditional media.

In the world of blogs,microblogs,and social media,word-of-mouth marketing is often called

Describe how social media can be used to better understand your target market.

Successful business bloggers pay close attention to

How can blogs be used for market research and word-of-mouth marketing efforts?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters