Question 1

The practice of content marketing involves ________,in order to build closer ties with current and potential customers.

Accepted Answer

A) pitching your products and services at every opportunity 
B) building up your company by tearing down your competitors 
C) offering free information that's valuable to community members 
D) monitoring the Twittersphere for discussions about your brand 
A) pitching your products and services at every opportunity 
B) building up your company by tearing down your competitors 
C) offering free information that's valuable to community members 
D) monitoring the Twittersphere for discussions about your brand

Question 2

Writing in ________ is key to attracting and keeping blog readers.

Accepted Answer

A) a carefully scripted style 
B) a personal,authentic voice 
C) an impersonal corporate tone 
D) an objective third-person style 
A) a carefully scripted style 
B) a personal,authentic voice 
C) an impersonal corporate tone 
D) an objective third-person style

Question 3

What is brand socialization? Why is it important in business?

Accepted Answer

Brand socialization is a measure of how

Question 4

Social media has revolutionized customer service.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is essentially an online journal?

Accepted Answer

A) Community Q&A site 
B) Blog 
C) Content curation site 
D) Virtual reality site 
E) Augmented reality site 
A) Community Q&A site 
B) Blog 
C) Content curation site 
D) Virtual reality site 
E) Augmented reality site

Question 6

Why does writing for social media need a different approach to writing than for traditional media?

Accepted Answer

A) The relationship between the sender and the receiver is different 
B) Companies are integrating social media to external communication practices 
C) Companies use social media internally,not just externally 
D) There is an increase in word-of-mouth communication 
E) The communication is less like a conversation than in the past 
A) The relationship between the sender and the receiver is different 
B) Companies are integrating social media to external communication practices 
C) Companies use social media internally,not just externally 
D) There is an increase in word-of-mouth communication 
E) The communication is less like a conversation than in the past

Question 7

A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.

Accepted Answer

A) a one-time sales opportunity 
B) an advertising campaign 
C) a continuing stream of information 
D) a press release to announce something newsworthy 
A) a one-time sales opportunity 
B) an advertising campaign 
C) a continuing stream of information 
D) a press release to announce something newsworthy

Question 8

What does it mean for the purpose of a blog to "have legs"?

Accepted Answer

A) The purpose is rich enough that it can supply content ideas for an extended period of time 
B) It is mobile 
C) It is built around specific audience events 
D) It covers whatever is most important to the company 
E) It covers whatever is most important to the chosen audience 
A) The purpose is rich enough that it can supply content ideas for an extended period of time 
B) It is mobile 
C) It is built around specific audience events 
D) It covers whatever is most important to the company 
E) It covers whatever is most important to the chosen audience

Question 9

A business can use ________ to engage members of an online community by providing free information that's valuable to current and potential customers.

Accepted Answer

A) content aggregation 
B) content marketing 
C) guerilla marketing 
D) media blitzing 
A) content aggregation 
B) content marketing 
C) guerilla marketing 
D) media blitzing

Question 10

How do content curation sites differ from other social network sites?

Accepted Answer

A) They generate new content on a regular basis 
B) They replace traditional advertising and communication efforts 
C) They focus on rewarding customers for use 
D) They let communicators guide readers or followers to carefully chosen selections of existing materials 
E) They allow customers to talk about themselves and their interests 
A) They generate new content on a regular basis 
B) They replace traditional advertising and communication efforts 
C) They focus on rewarding customers for use 
D) They let communicators guide readers or followers to carefully chosen selections of existing materials 
E) They allow customers to talk about themselves and their interests

Question 11

How can a microblog be used during meetings and presentations?

Accepted Answer

A) To update the audience on real-time data 
B) As a backchannel 
C) To offer coupons and rewards for attendance 
D) To identify key topics within the meeting or presentation 
E) To present tips on listening 
A) To update the audience on real-time data 
B) As a backchannel 
C) To offer coupons and rewards for attendance 
D) To identify key topics within the meeting or presentation 
E) To present tips on listening

Question 12

How should you adapt the three-step writing process for wikis?

Accepted Answer

If you are creating a new wiki,think thr

Question 13

Which of the following is one of the drawbacks of social media for businesspeople?

Accepted Answer

A) The inability to respond to comments 
B) Limited control over messages 
C) The amount of time it takes to maintain a site 
D) Having to be transparent and honest 
E) Creating specific and meaningful headlines 
A) The inability to respond to comments 
B) Limited control over messages 
C) The amount of time it takes to maintain a site 
D) Having to be transparent and honest 
E) Creating specific and meaningful headlines

Question 14

How should an organization respond to misinformation posted on social media?

Accepted Answer

A) Block these senders from your social media accounts 
B) Use a fictitious online persona to dispute the information 
C) Ignore it; rumors die out quickly on social media 
D) Without engaging in "flame wars," take the opportunity to correct the misinformation 
E) Delete offending posts 
A) Block these senders from your social media accounts 
B) Use a fictitious online persona to dispute the information 
C) Ignore it; rumors die out quickly on social media 
D) Without engaging in "flame wars," take the opportunity to correct the misinformation 
E) Delete offending posts

Question 15

Why is it important to have specific and informative headings for social media?

Accepted Answer

A) It will be easier to find your content using search engines 
B) They cut down on time-consuming interaction with readers 
C) They allow you to use a formal and impersonal writing style 
D) They prevent unwanted transparency 
E) Users will see the relationship to a corporate sponsor 
A) It will be easier to find your content using search engines 
B) They cut down on time-consuming interaction with readers 
C) They allow you to use a formal and impersonal writing style 
D) They prevent unwanted transparency 
E) Users will see the relationship to a corporate sponsor

Question 16

You can make the material on your blog easier to locate by

Accepted Answer

A) opting out of newsfeed options. 
B) tagging the material with descriptive words. 
C) including long,complex headings. 
D) eliminating links to other blogs and websites. 
A) opting out of newsfeed options. 
B) tagging the material with descriptive words. 
C) including long,complex headings. 
D) eliminating links to other blogs and websites.

Question 17

In the marketplace of today,________ are the primary means of socializing companies and brands.

Accepted Answer

A) sports arenas 
B) primetime commercials 
C) social networks 
D) magazine advertisements 
A) sports arenas 
B) primetime commercials 
C) social networks 
D) magazine advertisements

Question 18

Why is it important to post new material often and respond quickly to comments when writing a blog?

Accepted Answer

A) You will lose the personal style that makes the blog unique 
B) A corporate voice can be created 
C) To better incorporate product promotion 
D) To keep information and format cutting edge 
E) The blog will be ignored if it isn't kept current 
A) You will lose the personal style that makes the blog unique 
B) A corporate voice can be created 
C) To better incorporate product promotion 
D) To keep information and format cutting edge 
E) The blog will be ignored if it isn't kept current

Question 19

Which of the following can be used to assess the reputation of an organization and the emotional quality of the online conversations about it?

Accepted Answer

A) Target marketing 
B) Outrage "hot spots" 
C) Brand communities 
D) Communities of practice 
E) Sentiment analysis 
A) Target marketing 
B) Outrage "hot spots" 
C) Brand communities 
D) Communities of practice 
E) Sentiment analysis

Question 20

Which of the following is used to create the sensation of being in an alternative environment?

Accepted Answer

A) Virtual reality 
B) Content marketing 
C) Hubs 
D) User-generated content 
E) Augmented reality 
A) Virtual reality 
B) Content marketing 
C) Hubs 
D) User-generated content 
E) Augmented reality

The practice of content marketing involves ________,in order to build closer ties with current and potential customers.

Writing in ________ is key to attracting and keeping blog readers.

What is brand socialization? Why is it important in business?

Social media has revolutionized customer service.

Which of the following is essentially an online journal?

Why does writing for social media need a different approach to writing than for traditional media?

A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.

What does it mean for the purpose of a blog to "have legs"?

A business can use ________ to engage members of an online community by providing free information that's valuable to current and potential customers.

How do content curation sites differ from other social network sites?

How can a microblog be used during meetings and presentations?

How should you adapt the three-step writing process for wikis?

Which of the following is one of the drawbacks of social media for businesspeople?

How should an organization respond to misinformation posted on social media?

Why is it important to have specific and informative headings for social media?

You can make the material on your blog easier to locate by

In the marketplace of today,________ are the primary means of socializing companies and brands.

Why is it important to post new material often and respond quickly to comments when writing a blog?

Which of the following can be used to assess the reputation of an organization and the emotional quality of the online conversations about it?

Which of the following is used to create the sensation of being in an alternative environment?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

The practice of content marketing involves ________,in order to build closer ties with current and potential customers.

Writing in ________ is key to attracting and keeping blog readers.

What is brand socialization? Why is it important in business?

Social media has revolutionized customer service.

Which of the following is essentially an online journal?

Why does writing for social media need a different approach to writing than for traditional media?

A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.

What does it mean for the purpose of a blog to "have legs"?

A business can use ________ to engage members of an online community by providing free information that's valuable to current and potential customers.

How do content curation sites differ from other social network sites?

How can a microblog be used during meetings and presentations?

How should you adapt the three-step writing process for wikis?

Which of the following is one of the drawbacks of social media for businesspeople?

How should an organization respond to misinformation posted on social media?

Why is it important to have specific and informative headings for social media?

You can make the material on your blog easier to locate by

In the marketplace of today,________ are the primary means of socializing companies and brands.

Why is it important to post new material often and respond quickly to comments when writing a blog?

Which of the following can be used to assess the reputation of an organization and the emotional quality of the online conversations about it?

Which of the following is used to create the sensation of being in an alternative environment?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters