Question 1

Sharing information via microblogging is fast and easy.How can you maximize microblogging's speed and simplicity when you're using it for business communication?

Accepted Answer

Although microblogs are designed to enco

Question 2

Which of the following is a key advantage of building a community of practice or a community of interest within the organization?

Accepted Answer

A) The workforce is less integrated 
B) Employees can "jell" after a merger or reorganization 
C) Employees can connect with experts from other areas of the organization 
D) Information is delivered in a timely manner 
E) The formal communication channel can be bypassed 
A) The workforce is less integrated 
B) Employees can "jell" after a merger or reorganization 
C) Employees can connect with experts from other areas of the organization 
D) Information is delivered in a timely manner 
E) The formal communication channel can be bypassed

Question 3

Which of the following microblog practice is similar to the content curation capabilities of a blog?

Accepted Answer

A) Hashtags 
B) Crowdsourcing 
C) Links to Wikis 
D) Retweeting or forwarding messages 
E) Sandboxing 
A) Hashtags 
B) Crowdsourcing 
C) Links to Wikis 
D) Retweeting or forwarding messages 
E) Sandboxing

Question 4

In the social media landscape,companies that ________ are likely to be ignored.

Accepted Answer

A) talk with customers,not at them 
B) use a conversational approach 
C) take a "we talk,you listen" approach 
D) help customers gain a voice in the marketplace 
A) talk with customers,not at them 
B) use a conversational approach 
C) take a "we talk,you listen" approach 
D) help customers gain a voice in the marketplace

Question 5

Describe the guidelines for creating effective social media content.

Accepted Answer

First,remember that it's a conversation,

Question 6

Which of the following is one outcome of using social networks to find pockets of knowledge and expertise within the workplace?

Accepted Answer

A) Fostering collaboration 
B) Integrating the entire company workforce 
C) Avoiding communities of interest 
D) Understanding target markets 
E) Brand socialization 
A) Fostering collaboration 
B) Integrating the entire company workforce 
C) Avoiding communities of interest 
D) Understanding target markets 
E) Brand socialization

Question 7

If you wish to add information to a wiki that is similar to what is already posted,how or where should the information be added?

Accepted Answer

A) In a new wiki 
B) As footnotes to the current file 
C) In the same file but under a new heading 
D) On a new wiki 
E) By expanding the existing article or adding a subpage 
A) In a new wiki 
B) As footnotes to the current file 
C) In the same file but under a new heading 
D) On a new wiki 
E) By expanding the existing article or adding a subpage

Question 8

Which of the following writing styles is most appropriate when creating content for social media?

Accepted Answer

A) Witty,with lots of wordplay 
B) Texting 
C) Formal 
D) Informal 
E) Nonconformist 
A) Witty,with lots of wordplay 
B) Texting 
C) Formal 
D) Informal 
E) Nonconformist

Question 9

Which of the following acts as an online service that helps people and organizations share information and form connections?

Accepted Answer

A) Social media consultants 
B) Social networks 
C) Google 
D) External communications 
E) Communities of practice 
A) Social media consultants 
B) Social networks 
C) Google 
D) External communications 
E) Communities of practice

Question 10

When you're preparing an online message,you can assume that no one but your intended audience will see it.

Accepted Answer

A) True 
 B)False

Question 11

Effective headlines for social media messages are

Accepted Answer

A) clever and witty. 
B) pithy and enigmatic. 
C) brainteasers with a twist of irony. 
D) concise,specific,and informative. 
A) clever and witty. 
B) pithy and enigmatic. 
C) brainteasers with a twist of irony. 
D) concise,specific,and informative.

Question 12

Another term for online word-of-mouth marketing is ________,which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

Accepted Answer

A) sequential selling 
B) viral marketing 
C) content contagion 
D) cyber schmoozing 
A) sequential selling 
B) viral marketing 
C) content contagion 
D) cyber schmoozing

Question 13

Describe the role and skill set of a community manager in an organization.

Accepted Answer

In the narrowest sense,a community manag

Question 14

Social networks used by the business community consist of

Accepted Answer

A) private networks. 
B) public,specialized networks. 
C) public,general-purpose networks. 
D) all of the above. 
A) private networks. 
B) public,specialized networks. 
C) public,general-purpose networks. 
D) all of the above.

Question 15

Which of the following is one of the greatest appeals of social media?

Accepted Answer

A) Improved sales pitches 
B) The feeling of conversation 
C) Fewer rumors in the marketplace 
D) Less interaction between users 
E) The ability to eliminate concise,specific headings 
A) Improved sales pitches 
B) The feeling of conversation 
C) Fewer rumors in the marketplace 
D) Less interaction between users 
E) The ability to eliminate concise,specific headings

Question 16

Disgruntled customers can turn a company's hashtags into bashtags if they want to use Twitter to ridicule or criticize that company.

Accepted Answer

A) True 
 B)False

Question 17

What role do social networks play in communities of interest,communities of practice,and brand communities?

Accepted Answer

Social networks are a natural tool for b

Question 18

________ your blog makes it easier for readers to find what you've written about a certain topic.

Accepted Answer

A) Labeling 
B) Stamping 
C) Synthesizing 
D) Tagging 
A) Labeling 
B) Stamping 
C) Synthesizing 
D) Tagging

Question 19

What is the word-of-mouth transmission of marketing messages from person to person often referred to as?

Accepted Answer

A) Voluntary marketing 
B) Hub marketing 
C) One-on-one communication 
D) Viral marketing 
E) Community building 
A) Voluntary marketing 
B) Hub marketing 
C) One-on-one communication 
D) Viral marketing 
E) Community building

Question 20

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Accepted Answer

A) community Q&A sites are a fad,so responding to questions is a waste of time. 
B) your reply to the question will only be relevant to the person who asked it. 
C) material that's posted on a Community Q&A site won't be visible for long. 
D) you're responding in advance to anyone who has the same question and visits the site. 
A) community Q&A sites are a fad,so responding to questions is a waste of time. 
B) your reply to the question will only be relevant to the person who asked it. 
C) material that's posted on a Community Q&A site won't be visible for long. 
D) you're responding in advance to anyone who has the same question and visits the site.

Sharing information via microblogging is fast and easy.How can you maximize microblogging's speed and simplicity when you're using it for business communication?

Which of the following is a key advantage of building a community of practice or a community of interest within the organization?

Which of the following microblog practice is similar to the content curation capabilities of a blog?

In the social media landscape,companies that ________ are likely to be ignored.

Describe the guidelines for creating effective social media content.

Which of the following is one outcome of using social networks to find pockets of knowledge and expertise within the workplace?

If you wish to add information to a wiki that is similar to what is already posted,how or where should the information be added?

Which of the following writing styles is most appropriate when creating content for social media?

Which of the following acts as an online service that helps people and organizations share information and form connections?

When you're preparing an online message,you can assume that no one but your intended audience will see it.

Effective headlines for social media messages are

Another term for online word-of-mouth marketing is ________,which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

Describe the role and skill set of a community manager in an organization.

Social networks used by the business community consist of

Which of the following is one of the greatest appeals of social media?

Disgruntled customers can turn a company's hashtags into bashtags if they want to use Twitter to ridicule or criticize that company.

What role do social networks play in communities of interest,communities of practice,and brand communities?

________ your blog makes it easier for readers to find what you've written about a certain topic.

What is the word-of-mouth transmission of marketing messages from person to person often referred to as?

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

Sharing information via microblogging is fast and easy.How can you maximize microblogging's speed and simplicity when you're using it for business communication?

Which of the following is a key advantage of building a community of practice or a community of interest within the organization?

Which of the following microblog practice is similar to the content curation capabilities of a blog?

In the social media landscape,companies that ________ are likely to be ignored.

Describe the guidelines for creating effective social media content.

Which of the following is one outcome of using social networks to find pockets of knowledge and expertise within the workplace?

If you wish to add information to a wiki that is similar to what is already posted,how or where should the information be added?

Which of the following writing styles is most appropriate when creating content for social media?

Which of the following acts as an online service that helps people and organizations share information and form connections?

When you're preparing an online message,you can assume that no one but your intended audience will see it.

Effective headlines for social media messages are

Another term for online word-of-mouth marketing is ________,which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

Describe the role and skill set of a community manager in an organization.

Social networks used by the business community consist of

Which of the following is one of the greatest appeals of social media?

Disgruntled customers can turn a company's hashtags into bashtags if they want to use Twitter to ridicule or criticize that company.

What role do social networks play in communities of interest,communities of practice,and brand communities?

________ your blog makes it easier for readers to find what you've written about a certain topic.

What is the word-of-mouth transmission of marketing messages from person to person often referred to as?

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters