Question 1

How can a social network help an organization with its staffing needs?

Accepted Answer

A) By using the network to recruit candidates and subject-matter experts 
B) By connecting with sales prospects 
C) By building communities of practice 
D) By monitoring communities of interest 
E) By redeveloping a brand community 
A) By using the network to recruit candidates and subject-matter experts 
B) By connecting with sales prospects 
C) By building communities of practice 
D) By monitoring communities of interest 
E) By redeveloping a brand community

Question 2

Which of these is a key difference between a blog and a microblog?

Accepted Answer

A) Audience 
B) Purpose 
C) Timing 
D) Interaction 
E) Character count 
A) Audience 
B) Purpose 
C) Timing 
D) Interaction 
E) Character count

Question 3

How can you connect various pieces of your social media presence through a web platform that you own and control?

Accepted Answer

A) Use community building 
B) Include promotional efforts 
C) Develop a central hub 
D) Incorporate augmented reality sites 
E) Include user-generated content 
A) Use community building 
B) Include promotional efforts 
C) Develop a central hub 
D) Incorporate augmented reality sites 
E) Include user-generated content

Question 4

Which of the following is a measure of how effectively a company is engaged with online stakeholders?

Accepted Answer

A) Target marketing 
B) Sentiment analysis 
C) Reputation analysis 
D) Brand socialization 
E) Cold calling 
A) Target marketing 
B) Sentiment analysis 
C) Reputation analysis 
D) Brand socialization 
E) Cold calling

Question 5

Which of the following can be used to help blog readers find additional posts on a topic?

Accepted Answer

A) Headlines 
B) Augmented reality links 
C) Community Q&A 
D) Tags 
E) Clouds 
A) Headlines 
B) Augmented reality links 
C) Community Q&A 
D) Tags 
E) Clouds

Question 6

Which of the following will help a team member become a valuable wiki contributor?

Accepted Answer

A) Improve the work of all contributors 
B) Eliminate the use of templates to create unique content 
C) Insert questions and comments into the main content 
D) Do not allow others to edit or update without permission 
E) Let go of traditional authorship and control 
A) Improve the work of all contributors 
B) Eliminate the use of templates to create unique content 
C) Insert questions and comments into the main content 
D) Do not allow others to edit or update without permission 
E) Let go of traditional authorship and control

Question 7

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

A) Impression management 
B) Marketplace share 
C) Product potentiality 
D) Brand socialization 
A) Impression management 
B) Marketplace share 
C) Product potentiality 
D) Brand socialization

Question 8

By forming a virtual organization,a company can

Accepted Answer

A) monitor public opinion and target opinion leaders. 
B) measure how effectively it connects with its stakeholders. 
C) identify potential buyers and ask for introductions from shared connections. 
D) supplement its internal talent pool with services from external partners. 
A) monitor public opinion and target opinion leaders. 
B) measure how effectively it connects with its stakeholders. 
C) identify potential buyers and ask for introductions from shared connections. 
D) supplement its internal talent pool with services from external partners.

Question 9

If you want to share lengthy,report-style information with blog or microblog readers,how should you post the information?

Accepted Answer

A) In a long series of short Tweets 
B) As a retweet 
C) Describe the information on your blog or microblog then offer a link to an in-depth report 
D) With a clear and specific heading 
E) Using conversational exchanges 
A) In a long series of short Tweets 
B) As a retweet 
C) Describe the information on your blog or microblog then offer a link to an in-depth report 
D) With a clear and specific heading 
E) Using conversational exchanges

Question 10

Which of the following website tools can you use to stand out as an expert in your field?

Accepted Answer

A) A statement on ethical issues tied to a website 
B) FAQs 
C) Private email 
D) An authentic voice 
E) Content curation 
A) A statement on ethical issues tied to a website 
B) FAQs 
C) Private email 
D) An authentic voice 
E) Content curation

Question 11

How can a business blogger help maintain a positive connection with an audience?

Accepted Answer

A) Limit the range of topics 
B) Incorporate promotions whenever possible 
C) Communicate with personal style and an authentic voice 
D) Invite comments from readers at specific times 
E) Keep a formal tone to the communication 
A) Limit the range of topics 
B) Incorporate promotions whenever possible 
C) Communicate with personal style and an authentic voice 
D) Invite comments from readers at specific times 
E) Keep a formal tone to the communication

Question 12

Which of the following is a measure of how wide or narrow a blog's subject area is?

Accepted Answer

A) Specific purpose 
B) Audience 
C) Scope 
D) Writing style 
E) General purpose 
A) Specific purpose 
B) Audience 
C) Scope 
D) Writing style 
E) General purpose

Question 13

Describe crowdspeaking and how it is used.

Accepted Answer

Companies,non-profits,musicians,authors,

Question 14

Using hashtags in microblogs makes it easy for people to track topics of interest.

Accepted Answer

A) True 
 B)False

Question 15

What is content marketing?

Accepted Answer

A) Heavily advertising new blog content 
B) Providing free information that is valuable to a community and helps the company build closer ties with customers 
C) Making sure marketing efforts are satisfying for everyone involved 
D) Never promoting a company's products or services in any way 
E) Answering questions from buyers 
A) Heavily advertising new blog content 
B) Providing free information that is valuable to a community and helps the company build closer ties with customers 
C) Making sure marketing efforts are satisfying for everyone involved 
D) Never promoting a company's products or services in any way 
E) Answering questions from buyers

Question 16

Peer-to-peer enclaves allow companies to supplement the talents of their employees with services from one or more external partners.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following should be the key goal of gathering information for a content curation site?

Accepted Answer

A) Understanding your own needs 
B) Speaking in a corporate voice 
C) Maintaining a fun and unpredictable personality brand 
D) Providing the best material possible based on the audience's needs 
E) Being entertaining 
A) Understanding your own needs 
B) Speaking in a corporate voice 
C) Maintaining a fun and unpredictable personality brand 
D) Providing the best material possible based on the audience's needs 
E) Being entertaining

Question 18

Virtual reality and augmented reality accomplish the same goal.

Accepted Answer

A) True 
 B)False

Question 19

A colleague of yours has just published an e-book titled,Ten Tips for Success.She plans to promote the book via social networking.What advice can you offer to her about promotional efforts via social media?

Accepted Answer

A) She should use brand acceleration to engage with opinion leaders. 
B) She should use a low-key,indirect approach when promoting her book. 
C) She should promote her book aggressively on each social media platform. 
D) She should alter her social media presence,according to the network she's using at the time. 
A) She should use brand acceleration to engage with opinion leaders. 
B) She should use a low-key,indirect approach when promoting her book. 
C) She should promote her book aggressively on each social media platform. 
D) She should alter her social media presence,according to the network she's using at the time.

Question 20

When you respond to a question posted on a community Q&A site,your answer is nothing more than a quick fix for a short-term problem.

Accepted Answer

A) True 
 B)False

How can a social network help an organization with its staffing needs?

Which of these is a key difference between a blog and a microblog?

How can you connect various pieces of your social media presence through a web platform that you own and control?

Which of the following is a measure of how effectively a company is engaged with online stakeholders?

Which of the following can be used to help blog readers find additional posts on a topic?

Which of the following will help a team member become a valuable wiki contributor?

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

By forming a virtual organization,a company can

If you want to share lengthy,report-style information with blog or microblog readers,how should you post the information?

Which of the following website tools can you use to stand out as an expert in your field?

How can a business blogger help maintain a positive connection with an audience?

Which of the following is a measure of how wide or narrow a blog's subject area is?

Describe crowdspeaking and how it is used.

Using hashtags in microblogs makes it easy for people to track topics of interest.

What is content marketing?

Peer-to-peer enclaves allow companies to supplement the talents of their employees with services from one or more external partners.

Which of the following should be the key goal of gathering information for a content curation site?

Virtual reality and augmented reality accomplish the same goal.

A colleague of yours has just published an e-book titled,Ten Tips for Success.She plans to promote the book via social networking.What advice can you offer to her about promotional efforts via social media?

When you respond to a question posted on a community Q&A site,your answer is nothing more than a quick fix for a short-term problem.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

How can a social network help an organization with its staffing needs?

Which of these is a key difference between a blog and a microblog?

How can you connect various pieces of your social media presence through a web platform that you own and control?

Which of the following is a measure of how effectively a company is engaged with online stakeholders?

Which of the following can be used to help blog readers find additional posts on a topic?

Which of the following will help a team member become a valuable wiki contributor?

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

By forming a virtual organization,a company can

If you want to share lengthy,report-style information with blog or microblog readers,how should you post the information?

Which of the following website tools can you use to stand out as an expert in your field?

How can a business blogger help maintain a positive connection with an audience?

Which of the following is a measure of how wide or narrow a blog's subject area is?

Describe crowdspeaking and how it is used.

Using hashtags in microblogs makes it easy for people to track topics of interest.

What is content marketing?

Peer-to-peer enclaves allow companies to supplement the talents of their employees with services from one or more external partners.

Which of the following should be the key goal of gathering information for a content curation site?

Virtual reality and augmented reality accomplish the same goal.

A colleague of yours has just published an e-book titled,Ten Tips for Success.She plans to promote the book via social networking.What advice can you offer to her about promotional efforts via social media?

When you respond to a question posted on a community Q&A site,your answer is nothing more than a quick fix for a short-term problem.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters