Question 1

Guiding users to the best material for their needs can be done through the use of content curation sites.

Accepted Answer

A) True 
 B)False

Question 2

Which of these is a wise way to respond to criticism posted on social media?

Accepted Answer

A) Have others post more positive feedback 
B) Ignore it 
C) Use it as valuable feedback 
D) Assume the person posting will retract the message after the issue has been solved 
E) Respectfully explain why you can't offer an immediate solution to the issue 
A) Have others post more positive feedback 
B) Ignore it 
C) Use it as valuable feedback 
D) Assume the person posting will retract the message after the issue has been solved 
E) Respectfully explain why you can't offer an immediate solution to the issue

Question 3

The business applications of blogging do NOT include

Accepted Answer

A) anchoring your social media presence. 
B) recruiting potential employees. 
C) enabling word-of-mouth marketing. 
D) encouraging collaboration on writing projects. 
A) anchoring your social media presence. 
B) recruiting potential employees. 
C) enabling word-of-mouth marketing. 
D) encouraging collaboration on writing projects.

Question 4

Which of these corporate blogs is likely to maintain reader interest the longest?

Accepted Answer

A) A blog about new products being released 
B) A blog about using a company's products more effectively 
C) A blog about customer challenges with particular products 
D) A blog about Britain's decision to leave the EU 
E) A blog about the presidential election 
A) A blog about new products being released 
B) A blog about using a company's products more effectively 
C) A blog about customer challenges with particular products 
D) A blog about Britain's decision to leave the EU 
E) A blog about the presidential election

Question 5

Why should you think through a wiki's long-term purpose before you launch it?

Accepted Answer

A) Legal requirements state online material must be maintained for at least 10 years 
B) Employee turnover will require the start of a new wiki 
C) A wiki's purpose drives key matters such as writing guidelines,editorial oversight,and security 
D) The long learning curve for new contributors 
E) The upcoming obsolescence of wiki technology 
A) Legal requirements state online material must be maintained for at least 10 years 
B) Employee turnover will require the start of a new wiki 
C) A wiki's purpose drives key matters such as writing guidelines,editorial oversight,and security 
D) The long learning curve for new contributors 
E) The upcoming obsolescence of wiki technology

Question 6

Discuss various business applications of microblogs.

Accepted Answer

Like regular blogging,microblogging quic

Question 7

List at least three advantages of using blogs in business.

Accepted Answer

Effective blogs enable companies to (1)c

Question 8

How can virtual reality be used in a training environment?

Accepted Answer

Virtual reality (VR)creates a simulation

Question 9

Best practices for communicating via social media include all of the following EXCEPT

Accepted Answer

A) thinking before you post. 
B) getting involved and staying involved. 
C) writing informally,but not carelessly. 
D) using a "hard sell" to promote goods and services. 
A) thinking before you post. 
B) getting involved and staying involved. 
C) writing informally,but not carelessly. 
D) using a "hard sell" to promote goods and services.

Question 10

Within a business context,a community manager writes software code for corporate social media networks.

Accepted Answer

A) True 
 B)False

Question 11

Retweeting is the practice of forwarding messages from other Twitter users.It is the microblogging equivalent of

Accepted Answer

A) broadcasting to a list of contacts via email. 
B) sharing other content from bloggers via content curation. 
C) carrying on a real-time conversation via instant messaging. 
D) conducting a keyword search on a general-purpose search engine. 
A) broadcasting to a list of contacts via email. 
B) sharing other content from bloggers via content curation. 
C) carrying on a real-time conversation via instant messaging. 
D) conducting a keyword search on a general-purpose search engine.

Question 12

Which of the following can act as the central hub for a company's social media network?

Accepted Answer

A) Blog 
B) Community manager 
C) Content curation site 
D) Content marketing 
E) Private network 
A) Blog 
B) Community manager 
C) Content curation site 
D) Content marketing 
E) Private network

Question 13

How should companies promote products and services on social media?

Accepted Answer

A) Through well-developed sales pitches 
B) As summary lectures on product usage 
C) Vaguely and passively 
D) Indirectly,via conversational exchanges 
E) Directly,via unidirectional messaging 
A) Through well-developed sales pitches 
B) As summary lectures on product usage 
C) Vaguely and passively 
D) Indirectly,via conversational exchanges 
E) Directly,via unidirectional messaging

Question 14

Writing for social media should be approached in the same manner as writing for traditional media.

Accepted Answer

A) True 
 B)False

Question 15

Which of these qualities makes tweets valuable among Twitter audiences?

Accepted Answer

A) Tweets that are routine,such as "good morning" 
B) Complaints 
C) Detailed conversations between the account owner and a specific audience member 
D) Spontaneous,unprepared messages 
E) Tweets that are entertaining,surprising,informative,or engaging 
A) Tweets that are routine,such as "good morning" 
B) Complaints 
C) Detailed conversations between the account owner and a specific audience member 
D) Spontaneous,unprepared messages 
E) Tweets that are entertaining,surprising,informative,or engaging

Question 16

Why should you pay attention to spelling,grammar,and mechanics when blogging?

Accepted Answer

A) Tweets with errors cannot be retweeted 
B) They get sent to a flog file,similar to spam 
C) Journalist and governments cannot use information with errors in it 
D) Errors undermine your credibility 
E) Creative spelling and grammar will add interest to your posts. 
A) Tweets with errors cannot be retweeted 
B) They get sent to a flog file,similar to spam 
C) Journalist and governments cannot use information with errors in it 
D) Errors undermine your credibility 
E) Creative spelling and grammar will add interest to your posts.

Question 17

Which of the following would be a good use of a microblog post?

Accepted Answer

A) An in-depth summary 
B) A teaser with a link to the full blog 
C) Q&A forums 
D) Corporate policy 
E) Team training data 
A) An in-depth summary 
B) A teaser with a link to the full blog 
C) Q&A forums 
D) Corporate policy 
E) Team training data

Question 18

Which of the following are content curation sites?

Accepted Answer

A) Vimeo and YouTube 
B) Facebook and Google+ 
C) Pinterest and Scoop.It 
D) Digg and Reddit 
A) Vimeo and YouTube 
B) Facebook and Google+ 
C) Pinterest and Scoop.It 
D) Digg and Reddit

Question 19

Identify and discuss several points that writers must understand before they can be effective wiki collaborators.

Accepted Answer

Using wikis is a great way for teams and

Question 20

Which of the following can make it a challenge to define the audience for a blog?

Accepted Answer

A) It is less cost effective to target a small audience 
B) You can't determine the relationship you want with the audience members 
C) You might get too many comments and questions from an audience that is too large to manage 
D) Most readers follow too many blogs 
E) The audience needs to be large enough for the effort but narrow enough to create focus 
A) It is less cost effective to target a small audience 
B) You can't determine the relationship you want with the audience members 
C) You might get too many comments and questions from an audience that is too large to manage 
D) Most readers follow too many blogs 
E) The audience needs to be large enough for the effort but narrow enough to create focus

Guiding users to the best material for their needs can be done through the use of content curation sites.

Which of these is a wise way to respond to criticism posted on social media?

The business applications of blogging do NOT include

Which of these corporate blogs is likely to maintain reader interest the longest?

Why should you think through a wiki's long-term purpose before you launch it?

Discuss various business applications of microblogs.

List at least three advantages of using blogs in business.

How can virtual reality be used in a training environment?

Best practices for communicating via social media include all of the following EXCEPT

Within a business context,a community manager writes software code for corporate social media networks.

Retweeting is the practice of forwarding messages from other Twitter users.It is the microblogging equivalent of

Which of the following can act as the central hub for a company's social media network?

How should companies promote products and services on social media?

Writing for social media should be approached in the same manner as writing for traditional media.

Which of these qualities makes tweets valuable among Twitter audiences?

Why should you pay attention to spelling,grammar,and mechanics when blogging?

Which of the following would be a good use of a microblog post?

Which of the following are content curation sites?

Identify and discuss several points that writers must understand before they can be effective wiki collaborators.

Which of the following can make it a challenge to define the audience for a blog?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

Guiding users to the best material for their needs can be done through the use of content curation sites.

Which of these is a wise way to respond to criticism posted on social media?

The business applications of blogging do NOT include

Which of these corporate blogs is likely to maintain reader interest the longest?

Why should you think through a wiki's long-term purpose before you launch it?

Discuss various business applications of microblogs.

List at least three advantages of using blogs in business.

How can virtual reality be used in a training environment?

Best practices for communicating via social media include all of the following EXCEPT

Within a business context,a community manager writes software code for corporate social media networks.

Retweeting is the practice of forwarding messages from other Twitter users.It is the microblogging equivalent of

Which of the following can act as the central hub for a company's social media network?

How should companies promote products and services on social media?

Writing for social media should be approached in the same manner as writing for traditional media.

Which of these qualities makes tweets valuable among Twitter audiences?

Why should you pay attention to spelling,grammar,and mechanics when blogging?

Which of the following would be a good use of a microblog post?

Which of the following are content curation sites?

Identify and discuss several points that writers must understand before they can be effective wiki collaborators.

Which of the following can make it a challenge to define the audience for a blog?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters