What Is the Safest Assumption to Make About the Potential

What is the safest assumption to make about the potential reach of your social media messages?

A) The message could be seen by people outside your target audience
B) At least 25 percent of your target readers will see it
C) Only current or past customers are likely to see it
D) The real audience is at least 10 times bigger than your target audience
E) The real audience is only a fraction of the size of your target audience

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