Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

Briefly define the four marketing concepts

On a deeper level, our wants and values are influenced not only by marketers but also by family, peer groups, religion, cultural background, and education.

The high failure rate of new products shows that companies are not able to ________.

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

Refer to the scenario below to answer the following questions. Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. This information indicates that the organic food sold by Bryant and Anne would fall into the category of ________ products.

Critics point out that in the stationery industry, a pen that costs fifty cents to make costs the consumer $10 to buy. This is an example of ________.

Which of the following is the best example of a desirable product?

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines?

Critics of marketing view consumer interest in material things as a natural state of mind rather than as a matter of false wants created by marketing.

Which of the following is a selling decision that may be called into question under the law?

How is the societal marketing concept related to marketing ethics?

How do marketers respond to charges of "commercial noise"?

The overselling of private goods results in ________.

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________.

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________.

The marketing concept is a philosophy of ________.

Companies emphasizing pollution prevention have responded with ________.

Consumer advocates call for which of the following additional consumer rights?