Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Both citizens and government agencies are part of the consumerism movement.

Which of the following advertising situations would LEAST likely be considered "puffery"?

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements. This information indicates that New World is involved in consumer-oriented marketing.

Deceptive practices fall into three groups: pricing, promotion, and ________.

The American marketing system has been accused of poorly serving disadvantaged consumers.

The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.

Describe and compare the three different categories of deceptive marketing practices.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits, such as improved energy levels and muscle tone. Xorbate Blue is best classified as a pleasing product.

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. This information indicates that Trendy Teens is most likely to be criticized for ________.

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

Deceptive promotion includes practices such as misrepresenting the product's ________.

How are acquisitions good for society?

Packaging decisions that may be called into question under the law include ________.

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.

________ products give both high immediate satisfaction and high long-run benefits.

A cigarette is an example of a salutary product.

Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities.

Which of the following is a channel decision that may be called into question under the law?

Compare and contrast the four types of products in the societal classification of products. Provide examples of each.