Question 1

Explain why most marketers avoid deceptive practices.

Accepted Answer

Deceptive practices make consumers belie

Question 2

When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

Accepted Answer

A) True 
 B)False

Question 3

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

A)  Sustainable marketing 
B)  Ambush marketing 
C)  Consumerism 
D)  Environmentalism 
E)  Strategic planning 
A)  Sustainable marketing 
B)  Ambush marketing 
C)  Consumerism 
D)  Environmentalism 
E)  Strategic planning

Question 4

It is most accurate to say that the recent recession has resulted in ________.

Accepted Answer

A)  an overselling of private goods 
B)  a disbelief in the American dream 
C)  a decline in conspicuous spending 
D)  an increase in materialism 
E)  the elimination of false wants 
A)  an overselling of private goods 
B)  a disbelief in the American dream 
C)  a decline in conspicuous spending 
D)  an increase in materialism 
E)  the elimination of false wants

Question 5

Branding gives buyers assurances of consistent quality.

Accepted Answer

A) True 
 B)False

Question 6

The BeautyShop, a manufacturer of skin care products, uses only plant based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________.

Accepted Answer

A)  consumer business concept 
B)  strategic planning concept 
C)  consumerism concept 
D)  direct marketing concept 
E)  sustainable marketing concept 
A)  consumer business concept 
B)  strategic planning concept 
C)  consumerism concept 
D)  direct marketing concept 
E)  sustainable marketing concept

Question 7

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Accepted Answer

A)  deficient 
B)  pleasing 
C)  salutary 
D)  desirable 
E)  threatening 
A)  deficient 
B)  pleasing 
C)  salutary 
D)  desirable 
E)  threatening

Question 8

What are the various issues that are covered under environmentalism?

Accepted Answer

Environmentalism is concerned with damag

Question 9

Critics say marketing benefits ________ more than ________.

Accepted Answer

A)  consumers; manufacturers 
B)  industry; consumers 
C)  stores; manufacturers 
D)  exporters; importers 
E)  independent sellers; chain stores 
A)  consumers; manufacturers 
B)  industry; consumers 
C)  stores; manufacturers 
D)  exporters; importers 
E)  independent sellers; chain stores

Question 10

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938.

Accepted Answer

A)  Robinson-Patman Act 
B)  Wheeler-Lea Act 
C)  Interstate Commerce Commissions 
D)  Taft-Hartley Act 
E)  Stamp Act 
A)  Robinson-Patman Act 
B)  Wheeler-Lea Act 
C)  Interstate Commerce Commissions 
D)  Taft-Hartley Act 
E)  Stamp Act

Question 11

Critics charge that intermediaries ________.

Accepted Answer

A)  are too few in number 
B)  are inefficient 
C)  provide only necessary services 
D)  underprice their services 
E)  are too competitive 
A)  are too few in number 
B)  are inefficient 
C)  provide only necessary services 
D)  underprice their services 
E)  are too competitive

Question 12

Consumers can never buy functional versions of highly promoted branded products at lower prices.

Accepted Answer

A) True 
 B)False

Question 13

________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.

Accepted Answer

A)  Aesthetic consumerism 
B)  Profitable environmentalism 
C)  Environmental sustainability 
D)  Sustainable ecology 
E)  Corporate marketing 
A)  Aesthetic consumerism 
B)  Profitable environmentalism 
C)  Environmental sustainability 
D)  Sustainable ecology 
E)  Corporate marketing

Question 14

Deficient products are ________.

Accepted Answer

A)  products that have neither immediate appeal nor long-run benefits 
B)  products that give high immediate satisfaction but only hurt consumers in the long run 
C)  products that have low appeal but may benefit consumers in the long run 
D)  products that are either unsafe or inferior 
E)  products in the decline stage of the product life cycle 
A)  products that have neither immediate appeal nor long-run benefits 
B)  products that give high immediate satisfaction but only hurt consumers in the long run 
C)  products that have low appeal but may benefit consumers in the long run 
D)  products that are either unsafe or inferior 
E)  products in the decline stage of the product life cycle

Question 15

Explain how marketers and marketing critics disagree about the psychological value of advertising.

Accepted Answer

Marketing critics believe that the psych

Question 16

The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

Accepted Answer

A) True 
 B)False

Question 17

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

Accepted Answer

A) True 
 B)False

Question 18

One of the traditional buyer's rights is the right not to buy a product that is offered for sale.

Accepted Answer

A) True 
 B)False

Question 19

Discuss the first two levels of the environmental sustainability portfolio that pay off in the short term.

Accepted Answer

At the most basic level, a company can p

Question 20

The ________ is specifically focused on future company needs.

Accepted Answer

A)  societal marketing concept 
B)  strategic planning concept 
C)  direct marketing concept 
D)  telemarketing concept 
E)  consumer business concept 
A)  societal marketing concept 
B)  strategic planning concept 
C)  direct marketing concept 
D)  telemarketing concept 
E)  consumer business concept

Explain why most marketers avoid deceptive practices.

When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

It is most accurate to say that the recent recession has resulted in ________.

Branding gives buyers assurances of consistent quality.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

What are the various issues that are covered under environmentalism?

Critics say marketing benefits more than .

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938.

Critics charge that intermediaries ________.

Consumers can never buy functional versions of highly promoted branded products at lower prices.

________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.

Deficient products are ________.

Explain how marketers and marketing critics disagree about the psychological value of advertising.

The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

One of the traditional buyer's rights is the right not to buy a product that is offered for sale.

Discuss the first two levels of the environmental sustainability portfolio that pay off in the short term.

The ________ is specifically focused on future company needs.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Explain why most marketers avoid deceptive practices.

When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

It is most accurate to say that the recent recession has resulted in ________.

Branding gives buyers assurances of consistent quality.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

What are the various issues that are covered under environmentalism?

Critics say marketing benefits ________ more than ________.

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938.

Critics charge that intermediaries ________.

Consumers can never buy functional versions of highly promoted branded products at lower prices.

________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.

Deficient products are ________.

Explain how marketers and marketing critics disagree about the psychological value of advertising.

The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

One of the traditional buyer's rights is the right not to buy a product that is offered for sale.

Discuss the first two levels of the environmental sustainability portfolio that pay off in the short term.

The ________ is specifically focused on future company needs.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Critics say marketing benefits more than .