Exam 12: Marketing Channels: Delivering Customer Value

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end-consumers. This is an example of ________.

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

A non-corporate VMS integrates successive stages of production and distribution under single ownership.

Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?

How do intermediaries add value to a marketing system?

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Refer to the scenario below to answer the following questions. Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. -Which of the following modes of transport should Roland choose to transport the unprocessed vegetables from Riverdale's farms to the Giant Beanstalks' factory quickly and with minimum cost?

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

Refer to the scenario below to answer the following questions. Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -What mode of transport should Kimberly use to ship its goods over long distances as quickly as possible?

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

What factors should a firm consider when selecting intermediaries?

Which of the following is an example of an indirect marketing channel?

Refer to the scenario below to answer the following questions. Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -What distribution strategy does Kimberly's Crown use?

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

At its most basic form, a marketing channel consists of the producer and the ________.

The greater the number of channel levels in a marketing channel, the ________.

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?