Question 1

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Accepted Answer

A)  Exclusive 
B)  Selective 
C)  Intensive 
D)  Indirect 
E)  Corporate 
A)  Exclusive 
B)  Selective 
C)  Intensive 
D)  Indirect 
E)  Corporate

Question 2

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)  limiting market complexity 
B)  reducing control over the system 
C)  expanding sales and market coverage 
D)  decreasing marketing needs and costs 
E)  minimizing mass customization of products 
A)  limiting market complexity 
B)  reducing control over the system 
C)  expanding sales and market coverage 
D)  decreasing marketing needs and costs 
E)  minimizing mass customization of products

Question 3

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Accepted Answer

A) True 
 B)False

Question 4

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)  decreasing complexity of markets 
B)  decreasing control over the system 
C)  reducing opportunities for franchising 
D)  lowering sales and market coverage 
E)  minimizing publicity needs 
A)  decreasing complexity of markets 
B)  decreasing control over the system 
C)  reducing opportunities for franchising 
D)  lowering sales and market coverage 
E)  minimizing publicity needs

Question 6

What type of products are intensively distributed?

Accepted Answer

Convenience products and commo

Question 7

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Accepted Answer

A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal 
A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal

Question 8

Which of the following is an indirect business marketing channel?

Accepted Answer

A)  producer to retailer to business distributor 
B)  producer to wholesaler to retailer to end-consumer 
C)  producer to end-consumer to business distributor 
D)  producer to retailer 
E)  producer to business distributor to business customer 
A)  producer to retailer to business distributor 
B)  producer to wholesaler to retailer to end-consumer 
C)  producer to end-consumer to business distributor 
D)  producer to retailer 
E)  producer to business distributor to business customer

Question 9

How can a company benefit through a just-in-time logistics system?

Accepted Answer

With just-in-time logistics systems, pro

Question 10

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Accepted Answer

A)  advertiser funded programming (AFP) 
B)  customer segmentation network (CSN) 
C)  brand content management (BCM) 
D)  partnership relationship management (PRM) 
E)  closed loop marketing (CLM) 
A)  advertiser funded programming (AFP) 
B)  customer segmentation network (CSN) 
C)  brand content management (BCM) 
D)  partnership relationship management (PRM) 
E)  closed loop marketing (CLM)

Question 11

Which of the following is true of shipping goods via water transportation?

Accepted Answer

A)  Water transportation is an efficient way to ship perishable merchandise over long distances. 
B)  Water carriers are highly flexible in their routing and time schedules. 
C)  Water transportation provides in-transit services, such as the processing of goods en route. 
D)  Water transportation is ideal when time is short and speed is needed. 
E)  Water transportation is the slowest mode of transportation and the most affected by the weather. 
A)  Water transportation is an efficient way to ship perishable merchandise over long distances. 
B)  Water carriers are highly flexible in their routing and time schedules. 
C)  Water transportation provides in-transit services, such as the processing of goods en route. 
D)  Water transportation is ideal when time is short and speed is needed. 
E)  Water transportation is the slowest mode of transportation and the most affected by the weather.

Question 12

Conflict which occurs among firms at the same level of the marketing channel is known as ________ conflict.

Accepted Answer

A)  multitiered 
B)  horizontal 
C)  vertical 
D)  equilateral 
E)  exterior 
A)  multitiered 
B)  horizontal 
C)  vertical 
D)  equilateral 
E)  exterior

Question 13

Producers use intermediaries because they create greater efficiency in making goods available to target
markets.

Accepted Answer

A) True 
 B)False

Question 14

Evaluate how public policy affects distribution decisions.

Accepted Answer

For the most part, companies are legally

Question 15

A marketing channel which consists of one or more intermediaries is known as a(n) ________ marketing channel.

Accepted Answer

A)  cyclic 
B)  upstream 
C)  looped 
D)  direct 
E)  indirect 
A)  cyclic 
B)  upstream 
C)  looped 
D)  direct 
E)  indirect

Question 16

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

Accepted Answer

A) True 
 B)False

Question 17

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Accepted Answer

Changes in technology and the growth of

Question 18

Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of changes in the organization of distribution channels?

Accepted Answer

A)  Developing new channels seldom causes conflict with a company's established channels. 
B)  To remain competitive, product and service producers must use fewer marketing channels. 
C)  The growth of the Internet threatens many "brick-and-mortar" companies with disintermediation. 
D)  Companies have fewer channel-options today than they did in the past due to economic problems. 
E)  Advances in technology have decreased the number of channels available to entrepreneurial firms. 
A)  Developing new channels seldom causes conflict with a company's established channels. 
B)  To remain competitive, product and service producers must use fewer marketing channels. 
C)  The growth of the Internet threatens many "brick-and-mortar" companies with disintermediation. 
D)  Companies have fewer channel-options today than they did in the past due to economic problems. 
E)  Advances in technology have decreased the number of channels available to entrepreneurial firms.

Question 20

Vertical conflict occurs among firms at the same level of the channel.

Accepted Answer

A) True 
 B)False

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Which of the following is an advantage of adding new channels in a multichannel distribution system?

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

What type of products are intensively distributed?

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Which of the following is an indirect business marketing channel?

How can a company benefit through a just-in-time logistics system?

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Which of the following is true of shipping goods via water transportation?

Conflict which occurs among firms at the same level of the marketing channel is known as ________ conflict.

Producers use intermediaries because they create greater efficiency in making goods available to target markets.

Evaluate how public policy affects distribution decisions.

A marketing channel which consists of one or more intermediaries is known as a(n) ________ marketing channel.

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Which of the following is true of changes in the organization of distribution channels?

Vertical conflict occurs among firms at the same level of the channel.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Which of the following is an advantage of adding new channels in a multichannel distribution system?

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

What type of products are intensively distributed?

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Which of the following is an indirect business marketing channel?

How can a company benefit through a just-in-time logistics system?

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Which of the following is true of shipping goods via water transportation?

Conflict which occurs among firms at the same level of the marketing channel is known as ________ conflict.

Producers use intermediaries because they create greater efficiency in making goods available to target markets.

Evaluate how public policy affects distribution decisions.

A marketing channel which consists of one or more intermediaries is known as a(n) ________ marketing channel.

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Which of the following is true of changes in the organization of distribution channels?

Vertical conflict occurs among firms at the same level of the channel.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters