Question 1

For which of the following would a company use an exclusive distribution strategy?

Accepted Answer

A)  luxury cars 
B)  newspapers 
C)  chewing gum 
D)  dairy products 
E)  soft drinks 
A)  luxury cars 
B)  newspapers 
C)  chewing gum 
D)  dairy products 
E)  soft drinks

Question 2

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

Accepted Answer

A)  retailers 
B)  upstream partners 
C)  distributors 
D)  downstream partners 
E)  distribution channels 
A)  retailers 
B)  upstream partners 
C)  distributors 
D)  downstream partners 
E)  distribution channels

Question 3

Which of the following is a major type of vertical marketing system (VMS)?

Accepted Answer

A)  corporate 
B)  conventional 
C)  multilevel 
D)  intrinsic 
E)  extrinsic 
A)  corporate 
B)  conventional 
C)  multilevel 
D)  intrinsic 
E)  extrinsic

Question 4

When KFC came into conflict with its franchisees over the brand's "Unthink KFC" repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

Accepted Answer

A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal 
A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal

Question 5

Which of the following is an environmental factor that affects channel objectives and design?

Accepted Answer

A)  economic conditions 
B)  factory staffing 
C)  organizational objectives 
D)  interpersonal influences 
E)  individual motives 
A)  economic conditions 
B)  factory staffing 
C)  organizational objectives 
D)  interpersonal influences 
E)  individual motives

Question 6

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

Accepted Answer

A)  Airtunnels 
B)  Rail flatcars 
C)  Steam ships 
D)  Pipelines 
E)  Airlines 
A)  Airtunnels 
B)  Rail flatcars 
C)  Steam ships 
D)  Pipelines 
E)  Airlines

Question 7

The management of two Panizza restaurants have an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

Accepted Answer

A)  intensive 
B)  selective 
C)  exclusive 
D)  horizontal 
E)  vertical 
A)  intensive 
B)  selective 
C)  exclusive 
D)  horizontal 
E)  vertical

Question 8

For which of the following products would the intensive distribution strategy most likely be used?

Accepted Answer

A)  high-end cameras 
B)  luxury cars 
C)  lawn mowers 
D)  soft drinks 
E)  furniture 
A)  high-end cameras 
B)  luxury cars 
C)  lawn mowers 
D)  soft drinks 
E)  furniture

Question 9

Which of the following is a type of flow that connects all institutions in a marketing channel?

Accepted Answer

A)  payment flow 
B)  intrinsic flow 
C)  customized flow 
D)  reverse flow 
E)  divergent flow 
A)  payment flow 
B)  intrinsic flow 
C)  customized flow 
D)  reverse flow 
E)  divergent flow

Question 10

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Accepted Answer

A)  Outbound 
B)  Customer-centered 
C)  Upstream 
D)  Reverse 
E)  Inbound 
A)  Outbound 
B)  Customer-centered 
C)  Upstream 
D)  Reverse 
E)  Inbound

Question 11

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Accepted Answer

A)  automated storage and retrieval systems (ASRS) 
B)  vendor-managed inventory (VMI) systems 
C)  transportation management systems (TMS) 
D)  warehouse management systems (WMS) 
E)  distribution center management systems (DCMS) 
A)  automated storage and retrieval systems (ASRS) 
B)  vendor-managed inventory (VMI) systems 
C)  transportation management systems (TMS) 
D)  warehouse management systems (WMS) 
E)  distribution center management systems (DCMS)

Question 12

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

Accepted Answer

A)  conventional 
B)  inclusive 
C)  intensive 
D)  extensive 
E)  multichannel 
A)  conventional 
B)  inclusive 
C)  intensive 
D)  extensive 
E)  multichannel

Question 13

What is vertical conflict? Illustrate your answer with an example.

Accepted Answer

Vertical conflict occurs between differe

Question 14

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.

Accepted Answer

A)  conventional marketing system 
B)  corporate VMS 
C)  contractual VMS 
D)  administered VMS 
E)  horizontal marketing system 
A)  conventional marketing system 
B)  corporate VMS 
C)  contractual VMS 
D)  administered VMS 
E)  horizontal marketing system

Question 15

Fire Up makes fireproof clothing material and licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?

Accepted Answer

A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture 
A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture

Question 16

________ logistics refers to moving products and materials from the suppliers to the factory.

Accepted Answer

A)  Outbound 
B)  Diverse 
C)  Inbound 
D)  Reverse 
E)  Customer-centered 
A)  Outbound 
B)  Diverse 
C)  Inbound 
D)  Reverse 
E)  Customer-centered

Question 17

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

Accepted Answer

Producers of convenience products and co

Question 18

What is a conventional distribution channel?

Accepted Answer

A conventional distribution channel cons

Question 19

When would an exclusive dealing contract be legally problematic?

Accepted Answer

An exclusive dealing contract

Question 20

The term "demand chain" is considered limited because it ________.

Accepted Answer

A)  advocates a make-and-sell view of the market that relies on a responsive supply network 
B)  suggests that planning starts with raw materials, productive inputs, and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  ignores the evolution of the global marketplace 
E)  overlooks the needs of target customers 
A)  advocates a make-and-sell view of the market that relies on a responsive supply network 
B)  suggests that planning starts with raw materials, productive inputs, and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  ignores the evolution of the global marketplace 
E)  overlooks the needs of target customers

For which of the following would a company use an exclusive distribution strategy?

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

Which of the following is a major type of vertical marketing system (VMS)?

When KFC came into conflict with its franchisees over the brand's "Unthink KFC" repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

Which of the following is an environmental factor that affects channel objectives and design?

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

The management of two Panizza restaurants have an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

For which of the following products would the intensive distribution strategy most likely be used?

Which of the following is a type of flow that connects all institutions in a marketing channel?

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

What is vertical conflict? Illustrate your answer with an example.

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.

Fire Up makes fireproof clothing material and licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?

________ logistics refers to moving products and materials from the suppliers to the factory.

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

What is a conventional distribution channel?

When would an exclusive dealing contract be legally problematic?

The term "demand chain" is considered limited because it ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

For which of the following would a company use an exclusive distribution strategy?

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

Which of the following is a major type of vertical marketing system (VMS)?

When KFC came into conflict with its franchisees over the brand's "Unthink KFC" repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

Which of the following is an environmental factor that affects channel objectives and design?

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

The management of two Panizza restaurants have an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

For which of the following products would the intensive distribution strategy most likely be used?

Which of the following is a type of flow that connects all institutions in a marketing channel?

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

What is vertical conflict? Illustrate your answer with an example.

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.

Fire Up makes fireproof clothing material and licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?

________ logistics refers to moving products and materials from the suppliers to the factory.

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

What is a conventional distribution channel?

When would an exclusive dealing contract be legally problematic?

The term "demand chain" is considered limited because it ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters