Exam 5: Consumer Markets and Consumer Buyer Behavior

Which of the following statements is true of cultural factors that influence consumer behavior?

According to Maslow's hierarchy of needs theory, when the most important need is satisfied, it will stop being a motivator, and the person will then try to satisfy the next most important need.

Which of the following is characteristic of online social networks?

Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

When customers have a low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday for the Los Angeles Lakers.

Many companies use several ethnically specific themes in their mainstream marketing strategy. This is because several marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

What are the differences between innovators and early adopters?

Personality is a person's pattern of living as expressed in his or her psychographics.

Mark has long supported a particular brand of footwear and has always bought that brand of footwear. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

Stephanie and John wanted to purchase a high-end sports car. Stephanie wanted to buy one that had a unique, superior design. On the contrary, John wanted to buy a car with a powerful engine. They both viewed a commercial for a particular sports car which highlighted the cost, design, and power of the car. After viewing the ad, both had differing opinions about the car. Stephanie felt that the car's price was acceptable, considering the superior and unique design. John thought that the car was expensive owing to the high power engine installed in it. Both used the information in different ways, focusing on issues that they each considered important. Which of the following concepts does this scenario demonstrate?

Which of the following is the final stage in the new product adoption process?

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

Explain how marketers may be able to reduce postpurchase cognitive dissonance.

Which of the following is a marketing stimuli?

According to a customer, a Harley-Davidson motorcycle can make one feel like "the toughest, macho guy on the block." Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ________.

A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

________ are ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.

________ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.

Opinion leaders are also referred to as ________.