Exam 5: Consumer Markets and Consumer Buyer Behavior

Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.

Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands.

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake ________.

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.

In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.

________ describes changes in an individual's behavior arising from experience.

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________.

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

Companies that use brand ambassadors are most likely involved in ________ marketing.

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Pat thought he had received the best deal on his new car. Shortly after the buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________.

The information sources that are the most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general characteristics of each of these groups.

Explain Maslow's hierarchy of needs.

Members of the early majority adopt new ideas after the average person.

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Refer to the scenario below to answer the following questions. The Attic Trunk opened in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele consisting mostly of older, first-generation Hispanics. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract a more price-conscious, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby by the new segment of customers. By the late 1980s, many of these specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and so on, often laughing at the ridiculously high prices. Owners of The Attic Trunk had noticed the shifts in buying behavior of customers by the late 1980s. In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted the wealthy, mature clientele. This clientele had been replaced with price-conscious families with children, a mix of Asian and African Americans as well as Caucasians. Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, colognes, and jewelry. Other owners followed suit in the early 1990s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge. -Which of the following best supports the idea that The Attic Trunk's mature, wealthy clientele can remain a viable target market?

Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands of HDTV. Therefore, Jim is displaying complex buying behavior.

What role do the four Ps play in consumer behavior?