Exam 5: Consumer Markets and Consumer Buyer Behavior

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers." They are also called laggards.

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly 30 percent of the total U.S. population by 2050.

People tend to interpret new information in a way that will support what they already believe. This is called ________.

According to Maslow's hierarchy of needs, which of the following is the LEAST pressing need?

Almost all major purchases result in ________, or discomfort caused by postpurchase conflict.

In the context of the AIO dimensions for measuring consumers' lifestyles, "A" stands for ________.

Facebook and Second Life are both examples of ________.

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.

Which of the following is one of the other stimuli present in a buyer's environment apart from a marketing stimuli?

What is the most important consumer buying organization in society?

Children exert little influence on family buying decisions.

Ed purchased electronic devices such as PDAs, DVRs, and MP3 players after many people he knew already owned the devices. Ed belongs to the adopter group called laggards.

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he is exposed is called ________.

Describe some important strategies for a marketer of a high-involvement product.

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

Social class is based on shared value systems and common life experiences and situations.

When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________.