Question 1

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

Accepted Answer

A)  value of their services 
B)  delivery charges 
C)  going market price 
D)  promotion cost 
E)  resale value 
A)  value of their services 
B)  delivery charges 
C)  going market price 
D)  promotion cost 
E)  resale value A

Question 2

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

A)  deceptive pricing 
B)  creating false wants 
C)  creating materialism 
D)  high promotion costs 
E)  cultural pollution 
A)  deceptive pricing 
B)  creating false wants 
C)  creating materialism 
D)  high promotion costs 
E)  cultural pollution E

Question 3

The ________ is specifically focused on the future welfare of consumers.

Accepted Answer

A)  strategic planning concept 
B)  direct marketing concept 
C)  societal marketing concept 
D)  consumer business concept 
E)  telemarketing concept 
A)  strategic planning concept 
B)  direct marketing concept 
C)  societal marketing concept 
D)  consumer business concept 
E)  telemarketing concept C

Question 4

How is consumer-oriented marketing different from customer-value marketing?

Accepted Answer

Consumer-oriented marketing means that t

Question 5

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

Accepted Answer

A)  high packaging costs 
B)  cultural pollution 
C)  deceptive practices 
D)  false wants and too much materialism 
E)  the balance between private goods and social goods 
A)  high packaging costs 
B)  cultural pollution 
C)  deceptive practices 
D)  false wants and too much materialism 
E)  the balance between private goods and social goods

Question 6

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

Accepted Answer

A)  quotas 
B)  nontrade tariffs 
C)  excessive markups 
D)  government taxes 
E)  changes in currency values 
A)  quotas 
B)  nontrade tariffs 
C)  excessive markups 
D)  government taxes 
E)  changes in currency values

Question 7

Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms.

Accepted Answer

A) True 
 B)False

Question 8

Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.

Accepted Answer

A)  new clean technology 
B)  product stewardship 
C)  pollution prevention 
D)  sustainability vision 
E)  design for environment 
A)  new clean technology 
B)  product stewardship 
C)  pollution prevention 
D)  sustainability vision 
E)  design for environment

Question 9

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Accepted Answer

A)  the Federal Trade Commission 
B)  the Food and Drug Administration 
C)  the Consumer Product Safety Commission 
D)  the Environmental Protection Agency 
E)  the American Marketing Association 
A)  the Federal Trade Commission 
B)  the Food and Drug Administration 
C)  the Consumer Product Safety Commission 
D)  the Environmental Protection Agency 
E)  the American Marketing Association

Question 10

Which of the following is a product decision that may be called into question under the law?

Accepted Answer

A)  stealing trade secrets 
B)  misrepresenting 
C)  patent protection 
D)  unfair discrimination 
E)  excessive cost 
A)  stealing trade secrets 
B)  misrepresenting 
C)  patent protection 
D)  unfair discrimination 
E)  excessive cost

Question 11

Which of the following is a traditional sellers' right?

Accepted Answer

A)  the right to create a monopoly in the market 
B)  the right to acquire competitors to prevent competition 
C)  the right to promote any product to any audience 
D)  the right to add additional taxes if necessary 
E)  the right to introduce any product in any size and style 
A)  the right to create a monopoly in the market 
B)  the right to acquire competitors to prevent competition 
C)  the right to promote any product to any audience 
D)  the right to add additional taxes if necessary 
E)  the right to introduce any product in any size and style

Question 12

Discuss the ways in which critics accuse marketing of harming the consumer.

Accepted Answer

Marketers are charged with causing price

Question 13

________ refers to the practice of continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

Accepted Answer

A)  Perceived obsolescence 
B)  Technological obsolescence 
C)  Bait-and-switch advertising 
D)  Functional obsolescence 
E)  High-pressure selling 
A)  Perceived obsolescence 
B)  Technological obsolescence 
C)  Bait-and-switch advertising 
D)  Functional obsolescence 
E)  High-pressure selling

Question 14

How do marketers respond to charges of planned obsolescence?

Accepted Answer

A)  Consumers dislike constant style changes. 
B)  It promotes the all-American value of consumerism. 
C)  The product will eventually wear out anyway. 
D)  Most consumers are materialistic. 
E)  Consumers get tired of old goods. 
A)  Consumers dislike constant style changes. 
B)  It promotes the all-American value of consumerism. 
C)  The product will eventually wear out anyway. 
D)  Most consumers are materialistic. 
E)  Consumers get tired of old goods.

Question 15

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

Accepted Answer

A) True 
 B)False

Question 16

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________.

Accepted Answer

A)  sustainable marketing concept 
B)  direct marketing concept 
C)  mercantilism concept 
D)  strategic planning concept 
E)  consumer business concept 
A)  sustainable marketing concept 
B)  direct marketing concept 
C)  mercantilism concept 
D)  strategic planning concept 
E)  consumer business concept

Question 17

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

Accepted Answer

A)  support consumerism 
B)  standardize the product 
C)  add quality to the product 
D)  make consumers feel special 
E)  help increase competition in the market 
A)  support consumerism 
B)  standardize the product 
C)  add quality to the product 
D)  make consumers feel special 
E)  help increase competition in the market

Question 18

Explain the practice of redlining and why it is criticized.

Accepted Answer

Redlining is a type of economic discrimi

Question 19

Electrola Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when they reach the end of their life cycle and reuse their components in new products. Electrola Inc. is in the ________ stage of environmental sustainability.

Accepted Answer

A)  pollution prevention 
B)  new clean technology 
C)  product stewardship 
D)  beyond greening 
E)  sustainability vision 
A)  pollution prevention 
B)  new clean technology 
C)  product stewardship 
D)  beyond greening 
E)  sustainability vision

Question 20

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

Accepted Answer

A)  car and truck 
B)  housing and construction 
C)  food and beverage 
D)  consumer electronics 
E)  financial and entertainment 
A)  car and truck 
B)  housing and construction 
C)  food and beverage 
D)  consumer electronics 
E)  financial and entertainment

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

The ________ is specifically focused on the future welfare of consumers.

How is consumer-oriented marketing different from customer-value marketing?

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms.

Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Which of the following is a product decision that may be called into question under the law?

Which of the following is a traditional sellers' right?

Discuss the ways in which critics accuse marketing of harming the consumer.

________ refers to the practice of continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

How do marketers respond to charges of planned obsolescence?

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

Explain the practice of redlining and why it is criticized.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

The ________ is specifically focused on the future welfare of consumers.

How is consumer-oriented marketing different from customer-value marketing?

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms.

Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Which of the following is a product decision that may be called into question under the law?

Which of the following is a traditional sellers' right?

Discuss the ways in which critics accuse marketing of harming the consumer.

________ refers to the practice of continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

How do marketers respond to charges of planned obsolescence?

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

Explain the practice of redlining and why it is criticized.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters