Exam 20: Sustainable Marketing: Social Responsibility and Ethics

When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________.

The principle of ________ requires that the company continuously seek real product and marketing improvements.

How do resellers answer criticism of the high costs of distribution?

The challenge for makers of which type of product is to add long-run benefits without reducing the product's desirable qualities?

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

Under the ________, a company's marketing should support the best long-run performance of the marketing system.

Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.

Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has used ________.

At the most basic level of environmental sustainability, a company can practice ________.

Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers?

Which of the following is an example of cultural pollution?

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

Describe the five sustainable marketing principles.

Refer to the scenario below to answer the following questions. Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. If this is true, then the Good Green Grocer would most likely be accused of ________.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Examples of pleasing products include ________.

Marketers are most effective when they appeal to ________ rather than when they ________.

Which of the following is a part of an internal green marketing program?