Exam 20: Sustainable Marketing: Social Responsibility and Ethics

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

Which of the following leads to cultural pollution?

Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing was used by Dove?

Which of the following is one of the social costs associated with cars?

Which of the following is a traditional buyers' right?

Product stewardship involves minimizing not only pollution from production and product design but also all environmental impacts throughout the full product life cycle, while at the same time reducing costs.

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make. The store is guilty of ________.

In advertising, "puffery" is a term which refers to ________.

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A company's marketing should be guided by the sustainable marketing principle of ________.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

What is meant by cultural pollution? Give two examples.

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

How do marketers respond to critics' accusations of planned obsolescence?

Environmentalists assert that the marketing system's goal should be to maximize ________.

Critics charge that promotion adds only ________ to the product.

Explain how a firm benefits from using sense-of-mission marketing.

Why are critics concerned about companies acquiring competitors?

________ is an organized movement of concerned citizens, businesses, and government agencies to protect and improve people's current and future living conditions.