Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should.

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover.

Dale's Drugstore sells cough medicine that is sour and ineffective. This is an example of a ________ product.

________ involves persuading people to buy goods they had no thought of buying.

________ serves as a guide to the future by showing how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

What are the two levels in the sustainability portfolio that deal with "beyond greening" activities that tend to pay off in the longer term.

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Cybertron Inc. was accused of deceptive pricing. Which of the following explains what most likely occurred?

Perceived obsolescence involves continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

One look at a PEDIGREE ad or a visit to the pedigree.com Web site confirms that the people behind the PEDIGREE Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the PEDIGREE Foundation, which along with the PEDIGREE Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that PEDIGREE is practicing ________.

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest is said to be practicing consumer-oriented marketing.

Envirosax reusable shopping bags are stylish and affordable, and they eliminate the need for plastic store bags. Envirosax reusable shopping bags most likely fall in the category of ________ products.

Identify the social costs of increased automobile ownership, and then describe two options for restoring the balance between private and public goods. Give specific examples.

Marketers are the least effective when they appeal to existing wants rather than when they attempt to create new ones.

Bicycle helmets have low immediate appeal, but they tend to benefit consumers in the long run. This indicates that a bicycle helmet is an example of a ________ product.

Critics claim that firms are harmed and competition is reduced when companies expand by ________.

Sunset Lawn Service puts most of its resources into value-building marketing investments. The management at Sunset is practicing customer-value marketing.