Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is true of conventional distribution channels?

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Why is the term "value delivery network" a more relevant expression to use than the term "supply chain" or "demand chain"?

A ________ is made up of the company, suppliers, distributors, and customers who partner with each other to improve the performance of the entire system.

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

Which of the following is true of using trucks as a transportation mode?

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Stylize, Inc. opened an online store that triggered disagreements between headquarters and the firm's exclusive dealers. This type of a disagreement is known as a(n) ________ conflict.

A ________ consists of independent firms at different levels of production and distribution who join together through formal agreements to obtain more economies or sales impact than each could achieve alone.

The ________ organization is the most common type of contractual relationship.

Which of the following is true of channel members?

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.

A ________ integrates successive stages of production and distribution under single ownership.

Refer to the scenario below to answer the following questions. Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. -Roland is the logistics manager of Giant Beanstalks. Which of the following is NOT an area of responsibility for him?

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.