Question 1

Which of the following is true of the exclusive distribution strategy?

Accepted Answer

A)  It makes products available to everybody, everywhere. 
B)  It is used primarily for convenience items. 
C)  It helps promote a brand's luxury image. 
D)  It gives producers no control over their products. 
E)  It enlists all of the intermediaries willing to carry a company's products. 
A)  It makes products available to everybody, everywhere. 
B)  It is used primarily for convenience items. 
C)  It helps promote a brand's luxury image. 
D)  It gives producers no control over their products. 
E)  It enlists all of the intermediaries willing to carry a company's products.

Question 2

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Accepted Answer

A) True 
 B)False

Question 3

Horizontal conflicts are conflicts between different levels of the same channel.

Accepted Answer

A) True 
 B)False

Question 4

________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Accepted Answer

A)  Contingent VMS 
B)  Administered VMS 
C)  Corporate VMS 
D)  Contractual VMS 
E)  Aligned VMS 
A)  Contingent VMS 
B)  Administered VMS 
C)  Corporate VMS 
D)  Contractual VMS 
E)  Aligned VMS

Question 5

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

Accepted Answer

A)  RFID 
B)  PRM 
C)  VMS 
D)  BCODE 
E)  3PL 
A)  RFID 
B)  PRM 
C)  VMS 
D)  BCODE 
E)  3PL

Question 6

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of independen

Question 7

Which of the following is true of vertical marketing systems?

Accepted Answer

A)  Producers, wholesalers, and retailers act as a unified system. 
B)  Channel members have no control over each other. 
C)  Channel conflict is governed by informal mechanisms. 
D)  The system is dominated by the consumer. 
E)  Channel members work independently with no cooperation from other members. 
A)  Producers, wholesalers, and retailers act as a unified system. 
B)  Channel members have no control over each other. 
C)  Channel conflict is governed by informal mechanisms. 
D)  The system is dominated by the consumer. 
E)  Channel members work independently with no cooperation from other members.

Question 8

The term "supply chain" is considered limited because it ________.

Accepted Answer

A)  ignores the make-and-sell aspect of the market 
B)  suggests that planning begins with raw materials and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  takes a sense-and-respond view of the market 
E)  suggests that planning starts with identifying the needs of target customers 
A)  ignores the make-and-sell aspect of the market 
B)  suggests that planning begins with raw materials and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  takes a sense-and-respond view of the market 
E)  suggests that planning starts with identifying the needs of target customers

Question 9

Give an example of a multichannel distribution system.

Accepted Answer

John Deere sells its familiar green and

Question 10

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Accepted Answer

A)  pipelines 
B)  air transport 
C)  trucks 
D)  water carriers 
E)  piggyback 
A)  pipelines 
B)  air transport 
C)  trucks 
D)  water carriers 
E)  piggyback

Question 11

Ford and its network of independent franchised dealers is an example of a ________.

Accepted Answer

A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture 
A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture

Question 12

Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.

Accepted Answer

A)  exclusive 
B)  selective 
C)  intensive 
D)  indirect 
E)  corporate 
A)  exclusive 
B)  selective 
C)  intensive 
D)  indirect 
E)  corporate

Question 13

The Bookworm began delivering books directly to customers through mail instead of selling through "brick-and-mortar" companies. This is an example of ________.

Accepted Answer

A)  indirect marketing 
B)  disintermediation 
C)  franchising 
D)  exclusive distribution 
E)  intensive distribution 
A)  indirect marketing 
B)  disintermediation 
C)  franchising 
D)  exclusive distribution 
E)  intensive distribution

Question 14

Which of the following companies uses a direct marketing channel?

Accepted Answer

A)  Fishhooks, a factory which manufactures fishing equipment that it ships to hobby stores worldwide 
B)  Germfight, a factory which manufactures dental products that it distributes only to select department stores 
C)  Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store 
D)  Holly Wreaths, a store which sells Christmas ornaments to customers via its online click-to-order catalogs 
E)  Showdown, a clothing store that stocks merchandise from different international brands 
A)  Fishhooks, a factory which manufactures fishing equipment that it ships to hobby stores worldwide 
B)  Germfight, a factory which manufactures dental products that it distributes only to select department stores 
C)  Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store 
D)  Holly Wreaths, a store which sells Christmas ornaments to customers via its online click-to-order catalogs 
E)  Showdown, a clothing store that stocks merchandise from different international brands

Question 15

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Accepted Answer

A)  corporate vertical marketing system 
B)  horizontal marketing system 
C)  multichannel distribution system 
D)  administered vertical marketing system 
E)  conventional distribution channel 
A)  corporate vertical marketing system 
B)  horizontal marketing system 
C)  multichannel distribution system 
D)  administered vertical marketing system 
E)  conventional distribution channel

Question 16

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck 
A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck

Question 17

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Accepted Answer

A)  Logistics inventory 
B)  Integrated logistics 
C)  Logistics information 
D)  Independent logistics 
E)  Intractile logistics 
A)  Logistics inventory 
B)  Integrated logistics 
C)  Logistics information 
D)  Independent logistics 
E)  Intractile logistics

Question 18

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Accepted Answer

A)  vertical marketing channel 
B)  green supply chain 
C)  multitiered marketing channel 
D)  intermodal transportation system 
E)  hybrid distribution system 
A)  vertical marketing channel 
B)  green supply chain 
C)  multitiered marketing channel 
D)  intermodal transportation system 
E)  hybrid distribution system

Question 19

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Accepted Answer

A third-party logistics provider is an i

Question 20

Refer to the scenario below to answer the following questions.
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-Kimberly decides to alter its distribution strategy so that its jewelry is accessible to the public only through one distributor. The strategy they're considering is known as ________ distribution.

Accepted Answer

A)  elusive 
B)  extensive 
C)  exclusive 
D)  selective 
E)  elective 
A)  elusive 
B)  extensive 
C)  exclusive 
D)  selective 
E)  elective

Which of the following is true of the exclusive distribution strategy?

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Horizontal conflicts are conflicts between different levels of the same channel.

________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

How can a firm benefit from involvement in a contractual VMS?

Which of the following is true of vertical marketing systems?

The term "supply chain" is considered limited because it ________.

Give an example of a multichannel distribution system.

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Ford and its network of independent franchised dealers is an example of a ________.

Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.

The Bookworm began delivering books directly to customers through mail instead of selling through "brick-and-mortar" companies. This is an example of ________.

Which of the following companies uses a direct marketing channel?

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is true of the exclusive distribution strategy?

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Horizontal conflicts are conflicts between different levels of the same channel.

________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

How can a firm benefit from involvement in a contractual VMS?

Which of the following is true of vertical marketing systems?

The term "supply chain" is considered limited because it ________.

Give an example of a multichannel distribution system.

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Ford and its network of independent franchised dealers is an example of a ________.

Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.

The Bookworm began delivering books directly to customers through mail instead of selling through "brick-and-mortar" companies. This is an example of ________.

Which of the following companies uses a direct marketing channel?

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters