Exam 12: Marketing Channels: Delivering Customer Value

________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.

A strategy of exclusive dealing is most likely considered legal if ________.

Which of the following is the most effective way for a company to ship perishable goods over long distances, if its key requirement is speed?

Which of the following is true about using air carriers as a transportation mode when shipping products?

What is selective distribution?

In a vertical marketing system, two or more companies at one level join together to follow a new marketing opportunity.

Lifebelt Insurance sells insurance only through its door-to-door salespeople. What type of marketing channel does Lifebelt use?

What are the key functions that members of the marketing channel perform?

Reverse logistics refers to the moving of products and materials from suppliers to the factory.

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

Refer to the scenario below to answer the following questions. Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict.

Refer to the scenario below to answer the following questions. Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. -Which of the following is Giant Beanstalks' upstream partner?

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

Provide an example of a company which has used an imaginative distribution system to gain a competitive advantage.

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Compare a conventional distribution channel with a vertical marketing system (VMS).

What are the advantages of multichannel distribution systems?

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Intermodal transportation refers to the combination of two or more modes of transportation.