Exam 6: Entrepreneurship and New Ventures

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A __________ views the world as one market and uses standardized products and advertising worldwide.

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Which of the following terms refers to the process of formulating and implementing strategies to accomplish long-term goals and maintain a competitive advantage?

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A strategy for expanding an organization's current operations is called a __________.

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Which of the following is an example of a strategic question for a functional strategy?

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__________ is the process of crafting strategy to fit mission and strategic intent, objectives, and environmental conditions.

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A strategy with the objective of correcting performance difficulties in a business through radical changes to current operations is called a _________ strategy.

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Strategic leadership inspires people to implement organizational strategies.

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All of the following are growth strategies EXCEPT:

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__________ is the strategic use of the Internet to engage customers and potential customers in providing opinions and suggestions on products and their designs.

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A(n) __________ is a comprehensive action plan that identifies long-term direction for an organization and guides resource utilization to accomplish its goals.

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When a company expands by entering new business areas, it is called growth through __________.

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What is the difference between a globalization strategy and a transnational strategy?

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A strategic leader must do all of the following EXCEPT:

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__________ makes sure strategies are well implemented and that poor strategies are scrapped or changed.

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How does a differentiation strategy help in gaining competitive advantage?

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A SWOT analysis includes a detailed examination of an organization's strengths and weaknesses.

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A focused differentiation strategy is when you compete by selling products at lower prices than your competitors.

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The electronic version of the basic retail strategy of selling directly to customers is known as a __________.

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A(n) ______________ is a comprehensive action plan that identifies long-term direction for an organization.

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The __________ model of web-based business involves providing free listings from online merchants for directing potential customers to them.

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