Question 1

A physical product you can touch is a(n)

Accepted Answer

A)  service. 
B)  good. 
C)  idea. 
D)  concept. 
E)  philosophy. 
A)  service. 
B)  good. 
C)  idea. 
D)  concept. 
E)  philosophy.

Question 2

For an exchange to occur,four conditions must exist: first,two or more individuals,groups,or organizations must participate,and each must possess "something of value" that the other desires; second,the exchange must provide a benefit or satisfaction to both parties; third,each must have confidence in the promise of the "something of value" held by the other; and fourth,

Accepted Answer

A)  the parties must agree to participate in the trading of "something of value." 
B)  to build trust,parties to the exchange must meet expectations. 
C)  both parties must participate in the trading of the "something of value." 
D)  one party must be willing to compromise. 
E)  one party must have sufficient bank credit to finance the exchange. 
A)  the parties must agree to participate in the trading of "something of value." 
B)  to build trust,parties to the exchange must meet expectations. 
C)  both parties must participate in the trading of the "something of value." 
D)  one party must be willing to compromise. 
E)  one party must have sufficient bank credit to finance the exchange.

Question 3

Services are provided by applying human and mechanical efforts to people or objects.

Accepted Answer

A) True 
 B)False

Question 4

Long-term relationships with profitable customers is the key objective of

Accepted Answer

A)  personal selling. 
B)  customer relationship management. 
C)  production oriented firms. 
D)  e-marketing. 
E)  distribution channels. 
A)  personal selling. 
B)  customer relationship management. 
C)  production oriented firms. 
D)  e-marketing. 
E)  distribution channels.

Question 5

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

Accepted Answer

A)  increase market share. 
B)  increase sales. 
C)  achieve the organization's goals. 
D)  produce high-quality products. 
E)  coordinate its activities to increase production. 
A)  increase market share. 
B)  increase sales. 
C)  achieve the organization's goals. 
D)  produce high-quality products. 
E)  coordinate its activities to increase production.

Question 6

The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments.

Accepted Answer

A) True 
 B)False

Question 7

Marketing is the process of

Accepted Answer

A)  promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders. 
B)  creating,distributing,promoting,and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. 
C)  delivering a standard of living to a society. 
D)  creating,distributing,promoting,and pricing goods,services,and ideas to facilitate the achievement of the firm's objectives. 
E)  focusing on customers' needs. 
A)  promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders. 
B)  creating,distributing,promoting,and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. 
C)  delivering a standard of living to a society. 
D)  creating,distributing,promoting,and pricing goods,services,and ideas to facilitate the achievement of the firm's objectives. 
E)  focusing on customers' needs.

Question 8

Which of the following is most likely to be an idea marketer?

Accepted Answer

A)  Car salesperson 
B)  Airline pilot 
C)  Attorney 
D)  Abuse counselor 
E)  Orthodontist 
A)  Car salesperson 
B)  Airline pilot 
C)  Attorney 
D)  Abuse counselor 
E)  Orthodontist

Question 9

Marketing managers strive to develop a marketing mix that

Accepted Answer

A)  minimizes marketing costs. 
B)  matches what competitors are offering. 
C)  best matches the abilities of the firm. 
D)  matches the needs of the target market. 
E)  generates the highest level sales. 
A)  minimizes marketing costs. 
B)  matches what competitors are offering. 
C)  best matches the abilities of the firm. 
D)  matches the needs of the target market. 
E)  generates the highest level sales.

Question 10

The Jackson Hewitt company wants to adopt the marketing concept as a business philosophy.To be consistent with this decision,it should adopt which of the following philosophies?

Accepted Answer

A)  The customer is always right. 
B)  Making money is our business. 
C)  Sell,sell,sell. 
D)  Keep prices low. 
E)  Focus on today. 
A)  The customer is always right. 
B)  Making money is our business. 
C)  Sell,sell,sell. 
D)  Keep prices low. 
E)  Focus on today.

Question 11

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product.What are the essential variables that the marketing manager combines?

Accepted Answer

A)  Product,price,distribution,and promotion variables 
B)  Marketing environment variables 
C)  Product and promotion variables 
D)  Product,price,and customer variables 
E)  Product,price,customer,and promotion variables 
A)  Product,price,distribution,and promotion variables 
B)  Marketing environment variables 
C)  Product and promotion variables 
D)  Product,price,and customer variables 
E)  Product,price,customer,and promotion variables

Question 12

The element of the marketing mix used to increase awareness of a product or company is

Accepted Answer

A)  communication. 
B)  product. 
C)  price. 
D)  distribution. 
E)  promotion. 
A)  communication. 
B)  product. 
C)  price. 
D)  distribution. 
E)  promotion.

Question 13

Marketing management is defined as a process of

Accepted Answer

A)  maintaining an appropriate and efficient marketing mix for a target market. 
B)  establishing performance standards and evaluating actual performances against these standards. 
C)  providing products that satisfy customers' needs through a coordinated set of activities. 
D)  facilitating satisfying exchanges between an organization and its customers. 
E)  planning,organizing,implementing,and controlling marketing activities. 
A)  maintaining an appropriate and efficient marketing mix for a target market. 
B)  establishing performance standards and evaluating actual performances against these standards. 
C)  providing products that satisfy customers' needs through a coordinated set of activities. 
D)  facilitating satisfying exchanges between an organization and its customers. 
E)  planning,organizing,implementing,and controlling marketing activities.

Question 14

The marketing concept focuses on

Accepted Answer

A)  achieving the goals of top executives. 
B)  creating maximum visibility for the firm. 
C)  maximizing sales. 
D)  maximizing market share. 
E)  satisfying customers' needs in a way that helps to achieve organizational objectives. 
A)  achieving the goals of top executives. 
B)  creating maximum visibility for the firm. 
C)  maximizing sales. 
D)  maximizing market share. 
E)  satisfying customers' needs in a way that helps to achieve organizational objectives.

Question 15

Marketing efforts do not involve the design and development of products.

Accepted Answer

A) True 
 B)False

Question 16

A market orientation is an organization-wide effort that includes all of the following activities except

Accepted Answer

A)  researching customers' needs. 
B)  focusing on the marketing department only. 
C)  generating marketing intelligence for use in the organization. 
D)  being responsive to customers' ever-changing wants and needs. 
E)  disseminating marketing intelligence across departments within the organization. 
A)  researching customers' needs. 
B)  focusing on the marketing department only. 
C)  generating marketing intelligence for use in the organization. 
D)  being responsive to customers' ever-changing wants and needs. 
E)  disseminating marketing intelligence across departments within the organization.

A physical product you can touch is a(n)

Services are provided by applying human and mechanical efforts to people or objects.

Long-term relationships with profitable customers is the key objective of

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments.

Marketing is the process of

Which of the following is most likely to be an idea marketer?

Marketing managers strive to develop a marketing mix that

The Jackson Hewitt company wants to adopt the marketing concept as a business philosophy.To be consistent with this decision,it should adopt which of the following philosophies?

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product.What are the essential variables that the marketing manager combines?

The element of the marketing mix used to increase awareness of a product or company is

Marketing management is defined as a process of

The marketing concept focuses on

Marketing efforts do not involve the design and development of products.

A market orientation is an organization-wide effort that includes all of the following activities except

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

Exam 1: Strategic Marketing Management

A physical product you can touch is a(n)

Services are provided by applying human and mechanical efforts to people or objects.

Long-term relationships with profitable customers is the key objective of

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments.

Marketing is the process of

Which of the following is most likely to be an idea marketer?

Marketing managers strive to develop a marketing mix that

The Jackson Hewitt company wants to adopt the marketing concept as a business philosophy.To be consistent with this decision,it should adopt which of the following philosophies?

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product.What are the essential variables that the marketing manager combines?

The element of the marketing mix used to increase awareness of a product or company is

Marketing management is defined as a process of

The marketing concept focuses on

Marketing efforts do not involve the design and development of products.

A market orientation is an organization-wide effort that includes all of the following activities except

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters