Exam 1: Strategic Marketing Management

Knowing about marketing can help you evaluate the types of corrective measures needed to stop questionable marketing practices.

Scott,a buyer for a medium-sized company,is assessing the value of competing software products for use in his firm.Which of the following would not be a customer benefit considered in his determination of this product's value?

Why is marketing important to businesses and to the economy?

If a family spends $2,000 a month on goods and services,how much of that $2,000 goes for marketing activities?

The marketing concept is

Marketing activities are

Describe several activities encompassed by the distribution variable.

Products can be goods,services,or ideas.

The Church of the Latter Day Saints has used advertising for many years to market its

The concept of "exchange" is fundamental to the definition of marketing.What is the best description of exchange?

The marketing concept is a philosophy that a business organization should employ to satisfy customers' needs while achieving the overall goals of the organization.

During the market orientation,businesspeople realized that if they could produce products efficiently,customers would buy them.

Use the following to answer the questions. Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves. -Refer to Scenario 1.1.Referrals and a new website have helped Greensprings' business grow.These would come under which of the following marketing mix variables?

Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

Marketing facilitates exchange relationships between buyers and sellers.What is marketing's intended outcome for this relationship?

Which of the following best describes the acceptance of the marketing concept by American organizations?

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society.As a result,more firms are working to

Changes in the marketing environment always hurt marketing efforts.

Use the following to answer the questions. Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves. -Refer to Scenario 1.1.Greensprings' competitors,the traditional cemeteries,focus on advertising and personal selling of their services.This indicates a(n)____ orientation.

When DataComp Corp.,a producer of computer software,delayed the introduction of its new spreadsheet program to modify the package,its scheduled magazine advertisements announcing the new product needed to be revised.In this case,a change in the ____ variable caused changes in the ____ variable of the marketing mix.