Question 1

When feedback occurs,the source becomes the receiver.

Accepted Answer

A) True 
 B)False

Question 2

The price of a product influences the promotion mix to be used by the producer.

Accepted Answer

A) True 
 B)False

Question 3

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

A)  Communication channel 
B)  Decoding process 
C)  Encoding process 
D)  Sharing of meaning 
E)  Noise minimization 
A)  Communication channel 
B)  Decoding process 
C)  Encoding process 
D)  Sharing of meaning 
E)  Noise minimization

Question 4

Coupons are a form of sales promotion.

Accepted Answer

A) True 
 B)False

Question 5

When Hamburger Helper introduced its Oven Varieties,it gave special offers to supermarkets to purchase the new product and supplemented these offers with consumer advertising.Hamburger Helper's primary objective is to

Accepted Answer

A)  facilitate reseller support. 
B)  reduce sales fluctuations. 
C)  combat competitive promotional efforts. 
D)  encourage product trial. 
E)  retain loyal customers. 
A)  facilitate reseller support. 
B)  reduce sales fluctuations. 
C)  combat competitive promotional efforts. 
D)  encourage product trial. 
E)  retain loyal customers.

Question 6

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Accepted Answer

A)  Publicity 
B)  Sales management 
C)  Sales promotion 
D)  Personal selling 
E)  Public relations 
A)  Publicity 
B)  Sales management 
C)  Sales promotion 
D)  Personal selling 
E)  Public relations

Question 7

Proxemic communication is communication through touching.

Accepted Answer

A) True 
 B)False

Question 8

High-priced products usually depend heavily on which promotion mix ingredient?

Accepted Answer

A)  Advertising 
B)  Personal selling 
C)  Public relations 
D)  Sales promotion 
E)  Telemarketing 
A)  Advertising 
B)  Personal selling 
C)  Public relations 
D)  Sales promotion 
E)  Telemarketing

Question 9

Advertising is one element of the promotion mix that is too expensive for small business firms.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

Accepted Answer

A)  Joy advertises that its dish soap has more suds than Dawn,Sunlight,and other leading dish soaps. 
B)  Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares. 
C)  The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef. 
D)  After Ford promotes the towing capacity of its F-series trucks,DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks. 
E)  Hyundai offers 10-year/100,000 mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings. 
A)  Joy advertises that its dish soap has more suds than Dawn,Sunlight,and other leading dish soaps. 
B)  Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares. 
C)  The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef. 
D)  After Ford promotes the towing capacity of its F-series trucks,DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks. 
E)  Hyundai offers 10-year/100,000 mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings.

Question 11

A major goal of integrated marketing communications is to ____________________.

Accepted Answer

A major goal of integrated marketing com

Question 12

To gain maximum benefit from promotional efforts,marketers must strive to

Accepted Answer

A)  become directly involved rather than indirectly involved. 
B)  obtain information about the marketing environment through their MIS. 
C)  realize the needs of their target market and try to meet them. 
D)  properly plan,implement,coordinate,and control communications. 
E)  use promotion during the growth stage of the product's life cycle. 
A)  become directly involved rather than indirectly involved. 
B)  obtain information about the marketing environment through their MIS. 
C)  realize the needs of their target market and try to meet them. 
D)  properly plan,implement,coordinate,and control communications. 
E)  use promotion during the growth stage of the product's life cycle.

Question 13

Sales promotion activity occurs more during peak selling periods than in off-peak selling periods.

Accepted Answer

A) True 
 B)False

Question 14

If a message to customers is not properly encoded,what might happen? How can a marketer make sure this does not happen?

Accepted Answer

If a message to customers is not properl

Question 15

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

Accepted Answer

A)  communication. 
B)  integrated marketing communications. 
C)  tactile communication. 
D)  kinesic communication. 
E)  proxemic communication. 
A)  communication. 
B)  integrated marketing communications. 
C)  tactile communication. 
D)  kinesic communication. 
E)  proxemic communication.

Question 16

When a source converts meaning into a series of signs or symbols representing ideas or concept,the source is undergoing

Accepted Answer

A)  communication. 
B)  the coding process. 
C)  the decoding process. 
D)  the conversion process. 
E)  communications channel. 
A)  communication. 
B)  the coding process. 
C)  the decoding process. 
D)  the conversion process. 
E)  communications channel.

Question 17

Advertising is a paid form of nonpersonal communication.

Accepted Answer

A) True 
 B)False

Question 18

What is integrated marketing communications? Explain its purpose.

Accepted Answer

The answer of What is integrated marketing communications? Explain its...

Question 19

Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1.Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing,while the TV commercials described above would be an example of ____ marketing.

Accepted Answer

A)  pull; push 
B)  personal selling; push 
C)  pull; sales promotion 
D)  push; pull 
E)  personal selling; sales promotion 
A)  pull; push 
B)  personal selling; push 
C)  pull; sales promotion 
D)  push; pull 
E)  personal selling; sales promotion

Question 20

In one corner of its magazine advertisement for office copiers,Epson places a small box asking for the names and addresses of individuals or companies seeking more information.Epson has included this box to facilitate ____ for this communication.

Accepted Answer

A)  decoding 
B)  feedback 
C)  encoding 
D)  perceptual attention 
E)  noise reduction 
A)  decoding 
B)  feedback 
C)  encoding 
D)  perceptual attention 
E)  noise reduction

Exam 16: Integrated Marketing Communications

When feedback occurs,the source becomes the receiver.

The price of a product influences the promotion mix to be used by the producer.

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Coupons are a form of sales promotion.

When Hamburger Helper introduced its Oven Varieties,it gave special offers to supermarkets to purchase the new product and supplemented these offers with consumer advertising.Hamburger Helper's primary objective is to

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Proxemic communication is communication through touching.

High-priced products usually depend heavily on which promotion mix ingredient?

Advertising is one element of the promotion mix that is too expensive for small business firms.

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

A major goal of integrated marketing communications is to ____________________.

To gain maximum benefit from promotional efforts,marketers must strive to

Sales promotion activity occurs more during peak selling periods than in off-peak selling periods.

If a message to customers is not properly encoded,what might happen? How can a marketer make sure this does not happen?

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

When a source converts meaning into a series of signs or symbols representing ideas or concept,the source is undergoing

Advertising is a paid form of nonpersonal communication.

What is integrated marketing communications? Explain its purpose.

In one corner of its magazine advertisement for office copiers,Epson places a small box asking for the names and addresses of individuals or companies seeking more information.Epson has included this box to facilitate ____ for this communication.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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