Question 1

Tactile communication is communication through the movement of head,eyes,arms,hands,legs,or torso.

Accepted Answer

A) True 
 B)False

Question 2

Word-of-mouth communication is not especially important when people are choosing restaurants and automotive,medical,and personal services such as hair care.

Accepted Answer

A) True 
 B)False

Question 3

Communication is a sharing of meaning.

Accepted Answer

A) True 
 B)False

Question 4

During the nineteenth and early twentieth centuries,promotion was about as accurate as it is today.

Accepted Answer

A) True 
 B)False

Question 5

The capacity of a communication channel is determined by the least efficient component of the communication process.

Accepted Answer

A) True 
 B)False

Question 6

Signs and symbols that can have more than one meaning should be avoided.

Accepted Answer

A) True 
 B)False

Question 7

Feedback does not exist for mass communication.

Accepted Answer

A) True 
 B)False

Question 8

Communication that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product is the role of

Accepted Answer

A)  the vice president of sales. 
B)  manipulation. 
C)  promotion. 
D)  information. 
E)  sales promotion. 
A)  the vice president of sales. 
B)  manipulation. 
C)  promotion. 
D)  information. 
E)  sales promotion.

Question 9

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station.Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations.This promotion program suffered from an error in the selection of

Accepted Answer

A)  shared symbols. 
B)  targeted customers. 
C)  communication channel. 
D)  decoded meanings. 
E)  noise minimizers. 
A)  shared symbols. 
B)  targeted customers. 
C)  communication channel. 
D)  decoded meanings. 
E)  noise minimizers.

Question 10

A business usually cannot operate at peak efficiency when sales fluctuate significantly.

Accepted Answer

A) True 
 B)False

Question 11

____ is a broad set of communication efforts used to create and maintain favorable relationships between a company and its stakeholders.

Accepted Answer

A)  Stakeholder management 
B)  Personal selling 
C)  Integrated marketing communications 
D)  Sales promotion 
E)  Public relations 
A)  Stakeholder management 
B)  Personal selling 
C)  Integrated marketing communications 
D)  Sales promotion 
E)  Public relations

Question 12

Reba Vincent is employed as a consultant for Mary Kay Cosmetics.This illustrates

Accepted Answer

A)  personal selling. 
B)  retailing. 
C)  public relations. 
D)  advertising. 
E)  sales promotion. 
A)  personal selling. 
B)  retailing. 
C)  public relations. 
D)  advertising. 
E)  sales promotion.

Question 13

A reseller advertising a manufacturer's products is viewed as strong manufacturer support.

Accepted Answer

A) True 
 B)False

Question 14

An activity and/or material that offers added value or incentive to resellers,salespeople,or consumers is

Accepted Answer

A)  advertising. 
B)  personal selling. 
C)  public relations. 
D)  sales promotion. 
E)  packaging. 
A)  advertising. 
B)  personal selling. 
C)  public relations. 
D)  sales promotion. 
E)  packaging.

Question 15

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

A)  Sarah drives through a tunnel,and her radio signals become very weak. 
B)  Maria has been studying English for two years and does not understand the symbolism being used in a commercial. 
C)  Kevin simply tunes out pop-up ads on the Internet so that they don't even enter his awareness. 
D)  Because of poor printing,Claire cannot read an advertisement in her local newspaper. 
E)  A mother fails to hear a new commercial for diapers because her new baby is crying. 
A)  Sarah drives through a tunnel,and her radio signals become very weak. 
B)  Maria has been studying English for two years and does not understand the symbolism being used in a commercial. 
C)  Kevin simply tunes out pop-up ads on the Internet so that they don't even enter his awareness. 
D)  Because of poor printing,Claire cannot read an advertisement in her local newspaper. 
E)  A mother fails to hear a new commercial for diapers because her new baby is crying.

Question 16

Chris sees a television commercial for Arby's promoting its roast beef sandwiches at 5 for $5.95.Later that day he goes to the nearest Arby's for a roast beef feast,but is told that the special offer is not available at that location.Arby's seems to lack

Accepted Answer

A)  communication. 
B)  promotional efforts. 
C)  integrated marketing communications. 
D)  channel capacity. 
E)  coordinated awareness. 
A)  communication. 
B)  promotional efforts. 
C)  integrated marketing communications. 
D)  channel capacity. 
E)  coordinated awareness.

Question 17

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes,McDonald's is utilizing

Accepted Answer

A)  sales promotion. 
B)  advertising. 
C)  guerilla marketing. 
D)  personal selling. 
E)  public relations. 
A)  sales promotion. 
B)  advertising. 
C)  guerilla marketing. 
D)  personal selling. 
E)  public relations.

Question 18

If a manufacturer decides to use a push policy to promote its products,it is most likely to focus its efforts on

Accepted Answer

A)  retailers. 
B)  wholesalers. 
C)  ultimate consumers. 
D)  other producers. 
E)  institutional users. 
A)  retailers. 
B)  wholesalers. 
C)  ultimate consumers. 
D)  other producers. 
E)  institutional users.

Question 19

Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable word about them.

Accepted Answer

A) True 
 B)False

Question 20

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research,it is using

Accepted Answer

A)  promotion. 
B)  integrated marketing communications. 
C)  charity marketing. 
D)  charitable promotion. 
E)  cause-related marketing. 
A)  promotion. 
B)  integrated marketing communications. 
C)  charity marketing. 
D)  charitable promotion. 
E)  cause-related marketing.

Exam 16: Integrated Marketing Communications

Tactile communication is communication through the movement of head,eyes,arms,hands,legs,or torso.

Word-of-mouth communication is not especially important when people are choosing restaurants and automotive,medical,and personal services such as hair care.

Communication is a sharing of meaning.

During the nineteenth and early twentieth centuries,promotion was about as accurate as it is today.

The capacity of a communication channel is determined by the least efficient component of the communication process.

Signs and symbols that can have more than one meaning should be avoided.

Feedback does not exist for mass communication.

Communication that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product is the role of

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station.Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations.This promotion program suffered from an error in the selection of

A business usually cannot operate at peak efficiency when sales fluctuate significantly.

____ is a broad set of communication efforts used to create and maintain favorable relationships between a company and its stakeholders.

Reba Vincent is employed as a consultant for Mary Kay Cosmetics.This illustrates

A reseller advertising a manufacturer's products is viewed as strong manufacturer support.

An activity and/or material that offers added value or incentive to resellers,salespeople,or consumers is

Which is the best example of noise that originates with the receiver in the communication process?

Chris sees a television commercial for Arby's promoting its roast beef sandwiches at 5 for $5.95.Later that day he goes to the nearest Arby's for a roast beef feast,but is told that the special offer is not available at that location.Arby's seems to lack

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes,McDonald's is utilizing

If a manufacturer decides to use a push policy to promote its products,it is most likely to focus its efforts on

Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable word about them.

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research,it is using

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters