Exam 4: Sustainable Marketing: Social Responsibility and Ethics

Examples of pleasing products include ________.

Define the consumerism and environmentalism movements.

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________.

Explain why most marketers avoid deceptive practices.

Consumers want the latest high-tech innovations,even if older models still work.

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is practising ________ marketing.

How is consumer-oriented marketing different from customer-value marketing?

The challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

TerraPass is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.TerraPass offers contribution packages for driving,flying,and home energy use.Through TerraPass,consumers can pay some of the ________ costs of their private goods and services.

Explain how a firm benefits from using sense-of-mission marketing.

How is the societal marketing concept related to marketing ethics?

Companies can develop ________,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.