Exam 4: Sustainable Marketing: Social Responsibility and Ethics

How do consumerism and environmentalism affect marketing strategies?

A company that produces and heavily markets cigarettes,with many promotions aimed at young (although legal age)nonsmokers,most likely follows which of the following as a guiding principle?

_________________ is a term that is used to describe a case where a retailer charges customers an amount that far exceeds the cost of goods sold.

In the progress toward environmental sustainability,a company must first strive for pollution prevention and product stewardship before developing "beyond greening" plans.

The overselling of private goods such as cell phones,computers,and other goods producing e-waste results in ________.

________ persuades people to buy goods they had no thought of buying.

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Discuss two components of the environmental sustainability portfolio.

Identify the social costs of increased automobile ownership,and then describe two options for restoring the balance between private and public goods.Give specific examples.

If __________ costs were paid by producers,the balance between private and public goods could be restored.

Seat belts are considered to be salutary products.

How do marketers respond to charges of "commercial noise"?

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Some critics argue that intermediaries mark up prices beyond the ________.

How do marketers respond to critics' accusations of planned obsolescence?

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as ________.

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products?

Proposals ________ include promoting the use of sustainable ingredients,recycling and reducing solid wastes,and managing energy consumption

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants,consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interests must be practising consumer-oriented marketing.